Sales Director in London

Company Description

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious brands like Cannes Lions, Black Hat, Money20/20 and London Tech Week with cutting‑edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights. Our festival‑led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

This role is based at the Bugis Junction Towers office in Singapore and requires you to be in the office 3 times a week. We are looking for a Sales Director to join our ATxSG team.

Role Purpose

This role is responsible for executing the commercial strategy for Asia Tech x Singapore, working at the intersection of global technology brands, regional enterprises and government stakeholders. Pivotal in the shift from a large-scale, successful exhibition to a world‑class Festival, this candidate should be focused on sustainable growth, yield optimisation and sales best practice.

Key Responsibilities & Accountability

• Own and deliver the ATxSG sales plan, balancing volume, yield and long-term account value.
• Lead and develop the sales team to execute effectively in a highly competitive regional market.
• Drive market penetration and account growth across priority sectors and strategic customer segments.
• Effectively roll out new portfolio initiatives (121 meetings service and any other additional inventory/strategic initiatives), by collaborating cross‑functionally, ensuring Sales Team have all necessary tools.
• Report and track success.
• Build and maintain senior relationships with enterprise, technology and public‑sector partners.
• Drive strong sales discipline, forecasting accuracy and data‑led decision making.
• Partner with local and global stakeholders to strengthen proposition‑market fit.
• Actively contribute to cross‑festival opportunities and global account strategy.

What You Produce

• Delivery of ATxSG revenue targets.
• Improved quality, mix and sustainability of the sales pipeline.
• Strong client satisfaction and repeat business.
• A high performing and ambitious sales team and culture.

Qualifications Experience & Capabilities

• Proven sales leadership experience in Asia-Pacific markets.
• Proven experience in effectively rolling out best practice across an established Sales Team.
• Strong stakeholder management across enterprise and public‑sector environments.
• Strategic, analytical and commercially disciplined.

Additional information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working adaptably.
• Great community: a welcoming culture with in‑person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
• Broader impact: take up to four days per year for inventive volunteer work, with charity match funding available too.
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on‑demand access to thousands of courses on LinkedIn Learning.
• Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• A flexible range of personal benefits to choose from, plus company funded private medical cover.
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares.
• Strong wellbeing support through EAP assistance, mental health first aiders, access to health apps and more.
• Recognition for great work, with global awards and kudos programmes.
• As an international company, the chance to collaborate with teams around the world.

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law.