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- Tasks: Analyse game data to drive insights and enhance player experiences.
- Company: Join Sing King, a vibrant team passionate about music and gaming.
- Benefits: Competitive salary, hybrid work model, and a fun, inclusive culture.
- Why this job: Make a real impact on games enjoyed by millions of singers worldwide.
- Qualifications: 2+ years in mobile game analysis and strong SQL skills.
- Other info: Fast-paced environment with opportunities for creativity and growth.
The predicted salary is between 36000 - 60000 £ per year.
Sing King is on a mission to delight millions of singers around the world through our portfolio of games and singing experiences across multiple platforms. Our successful flagship YouTube channel welcomes over 14 million subscribers and 25 million unique viewers each month, and along with our latest Mobile Game release we are continuing to build innovative and exciting products that spread joy to singers wherever and whenever they sing.
As our full-time Game Analyst, you will drive actionable insights across our game portfolio, helping shape product decisions, live ops strategies, and player experiences. Reporting to the Senior Data Growth Manager, you’ll own key metrics, build forecasts, design experiments, and inform growth strategies through rigorous analysis. With a strong grasp of player behaviour and an appetite to learn, you’ll be at the forefront of expanding Sing King’s audience, engagement, and commercial impact.
This role would suit an ambitious Game Analyst who loves seeing their intuitive reading of data being integrated into business strategy in real time. Working closely with Product, Growth and Community you’ll be part of a high-growth team, acting as the analytical backbone that bridges data with decision making.
WHAT YOU'LL DO
- Own and analyse core KPIs across our mobile games — including retention, monetisation, engagement, and player sentiment.
- Design and evaluate experiments across new features, live ops, content releases, and monetisation strategies.
- Build dashboards and models that support performance tracking, forecasting, and opportunity sizing.
- Collaborate with Product and UA teams to optimise funnels, segment users, and test offers, bundles, and notifications.
- Support prototyping and greenlight decisions through structured testing and validation.
- Improve our analytics infrastructure — from event tracking schemas to tooling and data quality.
- Conduct market and competitor research to support content and product decision-making.
- Translate raw data into high-impact insights that drive game performance and strategic decision-making.
WHAT YOU'LL BRING
- Mobile Game Expertise - you’ll have a minimum of 2 years experience analysing and driving actionable insights.
- Great Storytelling - you’re highly skilled in data visualisation tools such as Looker, Tableau, and Google Data Studio.
- A Curious Disposition - You’re fearless with experimentation and always want to play and learn more.
- A Growth mindset - You’re no stranger growing mobile games to massive scale.
BONUS POINTS
- Experience with Python or R for deeper analysis and automation.
- Comfortable working with JSON, event-based schemas, and Google Cloud tools like BigQuery.
- Familiarity with Firebase, Amplitude, or GA4 for event tracking and analysis.
- Strong understanding of content-led growth, music licensing, or player-driven curation.
- Passion for karaoke, rhythm games, or community-led mobile games.
HOW WE WORK
- We’re a small team, so we move fast and experiment often.
- We believe in creative exchange and collaborative ownership.
- We prioritise ideas that make our players feel something - joy, energy, expression.
- We operate a hybrid working policy at Sing King and expect a balance of office and home working for this role - our office is in Farringdon, London.
- We offer a competitive salary and benefits package.
- We’re committed to building a diverse and inclusive team.
Game Analyst employer: Sing King LTD
Contact Detail:
Sing King LTD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Game Analyst
✨Tip Number 1
Get to know the company inside out! Research Sing King’s games, their audience, and what makes them tick. This way, when you get that interview, you can show off your passion and understanding of their mission.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or join relevant gaming forums. A friendly chat can sometimes lead to insider tips or even a referral, which can give you a leg up in the application process.
✨Tip Number 3
Prepare for those tricky interview questions! Think about how your experience aligns with the role of Game Analyst. Be ready to discuss specific examples of how you've used data to drive decisions in past projects.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Sing King family.
We think you need these skills to ace Game Analyst
Some tips for your application 🫡
Show Your Passion: Let your love for games and music shine through in your application. We want to see how your enthusiasm aligns with our mission at Sing King, so don’t hold back!
Tailor Your CV: Make sure your CV highlights relevant experience, especially in mobile game analytics. We’re looking for specific skills like SQL and data visualisation, so showcase those prominently.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you’re the perfect fit for the Game Analyst role. Share examples of how you've driven insights in past roles and how you can contribute to our team.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Sing King LTD
✨Know Your Data
As a Game Analyst, you'll be expected to have a strong grasp of player behaviour and key metrics. Brush up on your knowledge of KPIs like retention, monetisation, and engagement. Be ready to discuss how you've used data to drive decisions in past roles.
✨Show Off Your Storytelling Skills
Data visualisation is key in this role. Prepare examples of how you've used tools like Looker or Tableau to present insights. Make sure you can explain complex data in a way that’s easy to understand and actionable for non-technical team members.
✨Embrace Experimentation
This position values a curious disposition and a growth mindset. Be prepared to talk about experiments you've designed or participated in. Highlight your willingness to learn from failures and how those experiences shaped your approach to analysis.
✨Familiarise Yourself with the Company
Do your homework on Sing King and its products. Understand their mission and the community they serve. Being able to connect your skills and experiences to their goals will show your genuine interest and help you stand out as a candidate.
