Paid Search Manager

ABOUT US

SINE Digital is a global leader in media, technology, and insights for the live entertainment industry. With offices in London and New York, we partner with world‑class cultural institutions and global brands to drive digital and AI transformation, delivering data‑led marketing strategies that maximise ticket sales, elevate brand awareness, and deepen audience engagement.

Our clients include many of the most iconic productions in the West End and on Broadway, alongside some of the world’s foremost cultural organisations such as The Royal Ballet & Opera (formerly the Royal Opera House), Nederlander Theatres, LW Theatres, LW Tickets, and The Royal Court.

ABOUT THE ROLE

As Paid Search Manager, you’ll play a vital role in shaping and delivering SINE Digital’s Paid Search strategy. Reporting to a Senior Paid Search Manager, you’ll oversee a small team, acting as a channel specialist responsible for driving innovation, ensuring best practice, and achieving outstanding results for our clients.

This position requires solid hands‑on experience in client communication, campaign strategy, and performance management across key search platforms, including Google (Search, PMax/Shopping, Demand Gen), Microsoft Ads, Amazon Search, and Apple Search. Collaboration with our SEO and Paid Social teams will be key to delivering integrated, data‑driven strategies.

RESPONSIBILITIES

• Lead end‑to‑end campaign setup, optimisation, and reporting across all major search platforms.
• Conduct in‑depth keyword research, audience analysis, and competitor insights to inform strategic planning and campaign structure.
• Ensure campaigns meet SINE’s best practice standards through regular QA checks and performance reviews.
• Develop, present, and deliver paid search strategies that align with client KPIs and budgets.
• Translate performance data into actionable insights using in‑platform and third‑party analytics tools.
• Identify opportunities for testing and innovation, fostering a “test‑and‑learn” culture within the team.
• Stay ahead of emerging trends, platform features, and new tools, sharing insights with colleagues and clients.
• Collaborate with the Paid Social, SEO, and Data teams to create cohesive, cross‑channel strategies that drive full‑funnel performance.
• Maintain relationships with platform partners (e.g., Google, Microsoft) to stay informed on new products, betas, and opportunities for clients.

CLIENT RELATIONSHIP MANAGEMENT

• Build and maintain strong client relationships, acting as a trusted point of contact for strategic discussions.
• Present campaign results, insights, and growth recommendations clearly and confidently.
• Partner with Account and Client Directors on quarterly reviews, post‑campaign analyses, and long‑term planning.

LINE MANAGEMENT

• Manage and mentor junior team members, ensuring workloads are balanced and development goals are met.

OPERATIONAL EXCELLENCE

• Oversee budget management for your accounts, including forecasting, pacing, and billing accuracy.
• Lead performance forecasting and budget planning to ensure client targets are met efficiently.
• Leverage automation tools, scripts, and data feeds to improve efficiency and consistency across campaigns.

REQUIREMENTS

• 2.5 – 3+ years of Paid Search experience (agency background desirable).
• Expertise across Google Ads (Search, PMax/Shopping, Demand Gen), Microsoft Ads, and Amazon.
• Strong proficiency in keyword research, campaign planning, execution, reporting, and performance analysis using tools like GA4 and SA360.
• Proven experience in full‑funnel campaign planning and management, with an understanding of the broader media mix.

BENEFITS

• 25 days’ holiday (plus public holidays and Christmas closure) and additional annual leave accrual for the first three years.
• Competitive salary, benchmarked annually.
• Early Friday finish at 3 pm (subject to business needs).
• Enhanced family and personal leave policies.
• Health cash plan (after 3 months) and employee assistance programme.
• Hybrid working with home equipment allowance.
• Regular social events and free tickets to live events.
• Modern Fitzrovia office with local discounts and wellbeing perks.
• Structured personal development programme and access to industry conferences.
• Active social events calendar and opportunity to input into the social calendar.
• Opportunities to help further shape the business culture and agency benefits.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing

Industries

Marketing Services