At a Glance
- Tasks: Lead innovative PPC strategies and manage campaigns for top cultural clients.
- Company: Join SINE Digital, a leading agency in arts and entertainment marketing.
- Benefits: Enjoy 25 days holiday, competitive salary, hybrid working, and health perks.
- Other info: Dynamic team culture with opportunities for personal development and social events.
- Why this job: Make an impact in the digital space while working with prestigious clients.
- Qualifications: Experience in PPC management and strong analytical skills required.
SINE Digital is the leading digital media and digital performance agency for the arts, entertainment, and culture sectors. With offices in London and New York, we deliver data-driven marketing, digital strategy, and technology solutions for the world’s most prestigious theatres, live venues, and cultural institutions.
As Paid Search Manager, you’ll play a vital role in shaping and delivering SINE Digital’s Paid Search strategy. Reporting to a Senior Paid Search Manager, you’ll oversee a small team, acting as a channel specialist responsible for driving innovation, ensuring best practice, and achieving outstanding results for our clients.
This position requires solid hands-on experience in client communication, campaign strategy, and performance management across key search platforms, including Google (Search, PMax/Shopping, Demand Gen), Microsoft Ads, Amazon Search, and Apple Search. Collaboration with our SEO and Paid Social teams will be key to delivering integrated, data-driven strategies.
Campaign Management & Strategy
- Conduct in-depth keyword research, audience analysis, and competitor insights to inform strategic planning and campaign structure.
- Ensure campaigns meet SINE’s best practice standards through regular QA checks and performance reviews.
- Translate performance data into actionable insights using in-platform and third-party analytics tools.
- Identify opportunities for testing and innovation, fostering a “test-and-learn” culture within the team.
- Collaborate with the Paid Social, SEO, and Data teams to create cohesive, cross-channel strategies that drive full-funnel performance.
- Oversee onboarding and account setup processes, ensuring timelines, deliverables, and assets are managed effectively.
Client Relationship Management
- Partner with Account and Client Directors on quarterly reviews, post-campaign analyses, and long-term planning.
Line Management
- Conduct regular 1:1s and annual reviews, providing feedback and clear objectives to support professional growth.
- Support recruitment, onboarding, and training processes, contributing to a positive and inclusive team culture.
- Lead by example in fostering collaboration, curiosity, and performance excellence across the team.
Oversee budget management for your accounts, including forecasting, pacing, and billing accuracy. Lead performance forecasting and budget planning to ensure client targets are met efficiently. Leverage automation tools, scripts, and data feeds to improve efficiency and consistency across campaigns. Conduct regular audits to identify performance opportunities and improve efficiency. Contribute to internal best practice documentation, new business pitches, and internal training initiatives. Support the development of internal resources and process improvements to continually enhance SINE’s Paid Search offering.
Expertise required:
- Strong proficiency in keyword research, campaign planning, execution, reporting and performance analysis using tools like GA4 and SA360.
- Proven experience in full-funnel campaign planning and management, with an understanding of the broader media mix.
- Organised, detail-focused, and comfortable managing multiple accounts simultaneously.
- Proficient in Google Workspace and/or Microsoft Office, particularly Sheets/Excel and Slides/PowerPoint.
- Proactive, collaborative, and eager to innovate within a fast-paced digital environment.
Benefits:
- 25 days’ holiday (plus public holidays and Christmas closure) and additional annual leave accrual for the first three years.
- Competitive salary, benchmarked annually.
- Enhanced family and personal leave policies.
- Health cash plan (after 3 months) and employee assistance programme.
- Hybrid working with home equipment allowance.
- Regular social events and free tickets to live events.
- Modern Fitzrovia office with local discounts and wellbeing perks.
- Structured personal development programme and access to industry conferences.
- An active social events calendar and opportunity to input into the social calendar.
- Opportunities to help further shape the business culture and agency benefits.
PPC Account Manager (Hybrid-working) in London employer: SINE Digital
As a global leader in media and technology, we pride ourselves on fostering a dynamic work culture that values innovation and collaboration. Our Paid Search Manager role offers not only competitive salaries and hybrid working options but also ample opportunities for professional growth and development within a supportive team environment. Join us to be part of a forward-thinking company that champions data-driven strategies and empowers employees to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land PPC Account Manager (Hybrid-working) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SINE Digital and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SINE Digital are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SINE Digital on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SINE Digital. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace PPC Account Manager (Hybrid-working) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SINE Digital. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SINE Digital:Show us that you’ve done your homework! In your application, briefly mention what you admire about SINE Digital’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SINE Digital
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SINE Digital will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SINE Digital, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
