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- Tasks: Lead innovative paid search campaigns and optimise strategies for top-tier clients.
- Company: Join a global leader in media and technology for live entertainment.
- Benefits: Enjoy 25 days holiday, hybrid working, and free tickets to live events.
- Why this job: Shape the future of digital marketing in a dynamic and creative environment.
- Qualifications: 2.5-3+ years in paid search with expertise in Google Ads and campaign management.
- Other info: Collaborative culture with opportunities for personal development and social events.
The predicted salary is between 36000 - 60000 ÂŁ per year.
ABOUT USSINE Digital is a global leader in media, technology, and insights for the live entertainment industry. With offices in London and New York, we partner with worldâclass cultural institutions and global brands to drive digital and AI transformation, delivering dataâled marketing strategies that maximise ticket sales, elevate brand awareness, and deepen audience engagement. Our clients include many of the most iconic productions in the West End and on Broadway, alongside some of the world's foremost cultural organisations such as The Royal Ballet & Opera (formerly the Royal Opera House), Nederlander Theatres, LW Theatres, LW Tickets, and The Royal Court.
ABOUT THE ROLE As Paid Search Manager, you'll play a vital role in shaping and delivering SINE Digital's Paid Search strategy. Reporting to a Senior Paid Search Manager, you'll oversee a small team, acting as a channel specialist responsible for driving innovation, ensuring best practice, and achieving outstanding results for our clients. This position requires solid handsâon experience in client communication, campaign strategy, and performance management across key search platforms, including Google (Search, PMax/Shopping, Demand Gen), Microsoft Ads, Amazon Search, and Apple Search. Collaboration with our SEO and Paid Social teams will be key to delivering integrated, dataâdriven strategies.
RESPONSIBILITIES
- Lead endâtoâend campaign setup, optimisation, and reporting across all major search platforms.
- Conduct inâdepth keyword research, audience analysis, and competitor insights to inform strategic planning and campaign structure.
- Ensure campaigns meet SINE's best practice standards through regular QA checks and performance reviews.
- Develop, present, and deliver paid search strategies that align with client KPIs and budgets.
- Translate performance data into actionable insights using inâplatform and thirdâparty analytics tools.
- Identify opportunities for testing and innovation, fostering a "testâandâlearn" culture within the team.
- Stay ahead of emerging trends, platform features, and new tools, sharing insights with colleagues and clients.
- Collaborate with the Paid Social, SEO, and Data teams to create cohesive, crossâchannel strategies that drive fullâfunnel performance.
- Maintain relationships with platform partners (e.g., Google, Microsoft) to stay informed on new products, betas, and opportunities for clients.
CLIENT RELATIONSHIP MANAGEMENT
- Build and maintain strong client relationships, acting as a trusted point of contact for strategic discussions.
- Present campaign results, insights, and growth recommendations clearly and confidently.
- Partner with Account and Client Directors on quarterly reviews, postâcampaign analyses, and longâterm planning.
LINE MANAGEMENT
- Manage and mentor junior team members, ensuring workloads are balanced and development goals are met.
OPERATIONAL EXCELLENCE
- Oversee budget management for your accounts, including forecasting, pacing, and billing accuracy.
- Lead performance forecasting and budget planning to ensure client targets are met efficiently.
- Leverage automation tools, scripts, and data feeds to improve efficiency and consistency across campaigns.
REQUIREMENTS
- 2.5 â 3+ years of Paid Search experience (agency background desirable).
- Expertise across Google Ads (Search, PMax/Shopping, Demand Gen), Microsoft Ads, and Amazon.
- Strong proficiency in keyword research, campaign planning, execution, reporting, and performance analysis using tools like GA4 and SA360.
- Proven experience in fullâfunnel campaign planning and management, with an understanding of the broader media mix.
BENEFITS
- 25 days' holiday (plus public holidays and Christmas closure) and additional annual leave accrual for the first three years.
- Competitive salary, benchmarked annually.
- Early Friday finish at 3 pm (subject to business needs).
- Enhanced family and personal leave policies.
- Health cash plan (after 3 months) and employee assistance programme.
- Hybrid working with home equipment allowance.
- Regular social events and free tickets to live events.
- Modern Fitzrovia office with local discounts and wellbeing perks.
- Structured personal development programme and access to industry conferences.
- Active social events calendar and opportunity to input into the social calendar.
- Opportunities to help further shape the business culture and agency benefits.
Seniority level: MidâSenior level
Employment type: Fullâtime
Job function: Marketing
Industries: Marketing Services
Paid Search Manager in London employer: SINE Digital
Contact Detail:
SINE Digital Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Paid Search Manager in London
â¨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
â¨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your best work in paid search. This will give you an edge during interviews and help potential employers see what you can bring to the table.
â¨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their campaigns and be ready to discuss how you can contribute to their success. Tailor your answers to reflect their values and goals.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team at SINE Digital.
We think you need these skills to ace Paid Search Manager in London
Some tips for your application đŤĄ
Tailor Your CV: Make sure your CV is tailored to the Paid Search Manager role. Highlight your experience with Google Ads, Microsoft Ads, and any relevant campaign management skills. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how you can contribute to our team. Be sure to mention any innovative strategies you've implemented in past roles.
Showcase Your Results: When detailing your experience, focus on the results you've achieved. Use metrics to demonstrate your impact on previous campaigns. We love numbers that tell a story about your success!
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way for us to receive your application and ensures youâre considered for the role. Plus, it shows youâre keen to join our team!
How to prepare for a job interview at SINE Digital
â¨Know Your Platforms
Make sure youâre well-versed in the key search platforms mentioned in the job description, like Google Ads and Microsoft Ads. Brush up on their latest features and best practices, as this will show your potential employer that you're proactive and knowledgeable.
â¨Showcase Your Campaign Success
Prepare to discuss specific campaigns you've managed in the past. Highlight your role in the strategy, execution, and results. Use data to back up your claims, as being able to translate performance metrics into actionable insights is crucial for this role.
â¨Demonstrate Team Leadership
Since you'll be managing a small team, think about examples where you've successfully led or mentored others. Be ready to talk about how you balance workloads and help junior members grow, as this will reflect your leadership style and commitment to team success.
â¨Engage with Client Relationships
Client relationship management is key in this role. Prepare to discuss how you've built and maintained strong client relationships in the past. Think of examples where youâve presented campaign results or strategic recommendations, as this will demonstrate your communication skills and confidence.
