At a Glance
- Tasks: Analyse consumer insights and audience behaviour to drive impactful marketing strategies.
- Company: Join SINE Digital, a leader in media and technology for live entertainment.
- Benefits: Enjoy 25 days holiday, hybrid working, and free tickets to live events.
- Other info: Be part of a diverse team that values innovation and personal growth.
- Why this job: Gain hands-on experience with high-profile clients in a collaborative environment.
- Qualifications: 1 year of experience in consumer insights or audience research is essential.
The predicted salary is between 30000 - 40000 € per year.
About Us
SINE Digital is a global leader in media, technology, and insights for the live entertainment industry. With offices in London and New York, we partner with world‐class cultural institutions and global brands to drive digital and AI transformation, delivering data‐led marketing strategies that maximise ticket sales, elevate brand awareness, and deepen audience engagement. Our clients include many of the most iconic productions in the West End and on Broadway, alongside some of the world's foremost cultural organisations such as The Royal Ballet & Opera (formerly the Royal Opera House), Nederlander Theatres, LW Theatres, LW Tickets, and The Royal Court.
About The Role
We are looking for an ambitious and driven Consumer Insights Analyst to join our Data & Insights team. The successful candidate will play a pivotal role in delivering data‐led insights to both our UK and US clients, helping them make informed decisions that enhance their marketing and audience strategies. This is not a purely technical or BI‐focused analytics role; it is centred on consumer insights, audience behaviour, and storytelling.
Key Responsibilities
- Support the delivery of insight‐driven analysis for client campaigns and new business pitches
- Analyse campaign performance and audience data to identify trends, patterns, and opportunities
- Help create clear, engaging reports and presentations tailored to different audiences
- Contribute to client‐facing deliverables, with increasing exposure over time
- Assist in creative performance analysis, helping improve messaging and engagement
- Use a mix of data sources such as social listening, search trends, and survey data to build a holistic view of audiences
- Work with tools such as GWI, Pulsar, Glimpse, and BuzzSumo to explore audience behaviour
- Support the development and maintenance of ad‐hoc insights dashboards (Tableau, Looker Studio, etc.)
- Contribute ideas on how to improve insight generation, storytelling, and processes
Requirements
Essential Skills & Experience
- At least 1 year of experience working with consumer insights, audience research, or behavioural data
- Exposure to or experience with consumer research tools or data sources (e.g. social listening, search data, surveys, GWI, etc.)
- Ability to own end‐to‐end delivery of insight reports (with support)
- Ability to manage multiple projects simultaneously
- Delivering work to deadlines and client standards
- Taking briefs and turning them into structured outputs independently (over time)
- Ability to interpret data and communicate findings clearly
- Basic understanding of digital marketing or analytics, including channels such as paid search, SEO, programmatic and paid social
- Comfortable with tools like Excel / Google Sheets
- Experience with Looker Studio, or similar, is a bonus
Non‐Negotiables (Core Mindset)
- Structured thinking
- Attention to detail/accuracy
- Ability to follow and apply consultancy research frameworks
- Ability to present insights clearly and confidently (even if early stage)
- Translate data into simple, actionable stories
- Keen to learn and grow quickly in a fast‐paced environment
- Proactive – you take initiative rather than waiting for direction
- Adaptable – comfortable working across different projects and challenges
- Innovative thinker – you enjoy exploring new ideas and approaches
- Strong interest in psychology, human behaviour, and audience insight
Secondary Strengths (Nice to Have)
- Exposure to research tools (e.g. social listening, surveys, audience platforms)
- Interest in technology, data, or coding (no need to be highly technical)
- Comfortable or motivated to become client‐facing and build relationships
- Curious mindset with a genuine interest in how things work and why
Tech (you'll be exposed to)
- Tableau / Looker Studio
- Audience & research tools (GWI, Pulsar, Brandwatch, BuzzSumo, YouGov etc.)
- Digital marketing platforms (Google, Meta, etc.)
Why this role?
- Work with high‐profile clients across entertainment and culture
- Build a strong foundation in data, insights, and strategy
- Gain client‐facing experience early in your career
- Be part of a collaborative, curious, and ambitious team
Additional Information
We encourage applications from candidates with relevant experience in consumer insights, audience behaviour, and storytelling. If your background is primarily in highly technical analytics, engineering, or BI without a focus on consumer insights, this role is unlikely to be the right fit.
Benefits
- 25‐day holiday allowance excluding Bank Holidays (plus extra time off over Christmas)
- One extra day’s holiday accrued for each of the first three years of service
- Competitive salary benchmarked annually
- Early Friday finish (3pm) – subject to business requirements
- Enhanced family‐friendly and personal leave policies
- Health cash plan (after 3 months) and employee assistance programme
- Hybrid working (Tuesday‐Thursday in the office with the option to work remotely on Mondays and Fridays)
- Working from home equipment allowance
- Free tickets to live events
- Structured personal development and training programmes
- Opportunities to attend industry conferences and shape agency culture
At SINE Digital, we're committed to creating a workplace where people feel respected, valued, and empowered to thrive – just as they are. We believe that diverse perspectives and lived experiences are key to driving innovation, and we're proud to be an equal opportunity employer. Inclusion is more than a policy, it's part of our culture. We welcome talent from all backgrounds, regardless of race, colour, religion, gender identity, sexual orientation, age, nationality, disability, marital status, or any other aspect of identity. If you require any adjustments or support during the recruitment process, let us know at careers@sinedigital.com.
Consumer Insights Analyst in London employer: SINE Digital
At SINE Digital, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters collaboration and innovation. Our commitment to employee growth is evident through structured personal development programmes and opportunities to engage with high-profile clients in the entertainment industry. With a competitive benefits package, including hybrid working options and generous holiday allowances, we ensure our team members feel valued and empowered to thrive in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Consumer Insights Analyst in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its clients. Understand their campaigns and audience strategies so you can speak their language and show how you can contribute to their success.
✨Tip Number 3
Practice your storytelling skills! Be ready to share how your insights and experiences can help SINE Digital enhance their marketing strategies. Make it engaging and relatable.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Consumer Insights Analyst in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience with consumer insights and audience behaviour. We want to see how your skills align with what we do at SINE Digital!
Showcase Your Storytelling Skills:Since this role is all about translating data into engaging narratives, include examples of how you've done this in the past. We love seeing how you can turn numbers into compelling stories!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. We appreciate clarity, so make sure your key points stand out without unnecessary fluff.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role!
How to prepare for a job interview at SINE Digital
✨Know Your Audience
Before the interview, research SINE Digital and their clients. Understand their work in the live entertainment industry and how consumer insights play a role in their strategies. This will help you tailor your responses and show that you're genuinely interested in the company.
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with consumer insights and audience behaviour. Bring examples of how you've used data to drive decisions or improve campaigns. Highlight any tools you've worked with, like GWI or Tableau, to demonstrate your technical know-how.
✨Communicate Clearly
Practice explaining complex data in simple terms. Since storytelling is key for this role, think of ways to present your insights engagingly. Use examples from past experiences where you turned data into actionable stories that influenced marketing strategies.
✨Ask Thoughtful Questions
Prepare questions that show your curiosity about the role and the company. Inquire about their approach to audience engagement or how they measure campaign success. This not only demonstrates your interest but also helps you assess if the company aligns with your career goals.
