Account Director in London

ABOUT US
SINE Digital is a global leader in media, technology, and insights for the live entertainment industry. With offices in London and New York, we partner with world-class cultural institutions and global brands to drive digital and AI transformation, delivering data-led marketing strategies that maximise ticket sales, elevate brand awareness, and deepen audience engagement. Our clients include many of the most iconic productions in the West End and on Broadway, alongside some of the world's foremost cultural organisations such as The Royal Ballet & Opera (formerly the Royal Opera House), Nederlander Theatres, LW Theatres, LW Tickets, and The Royal Court.

ABOUT THE ROLE
We are seeking an experienced, client-facing Account Director to lead SINE Digital's strategic relationships with our UK theatre clients such as Mamma Mia The Party, Operation Mincemeat, The Hunger Games: On Stage to name a few. This is a 6 month fixed-term maternity cover, to ensure continued excellence across our UK Theatre client portfolio. As the most senior client lead within the UK Theatre pod, you will be responsible for driving outstanding client partnership, commercial performance, and cross-functional delivery across paid media, SEO, CRM, Data & Insights, and Technology. This role combines strategic oversight, senior stakeholder management, and team leadership, ensuring clients continue to receive best-in-class service and results throughout the cover period.

KEY FOCUS AREAS DURING THIS COVER

• Maintain and strengthen senior client relationships across key theatre accounts
• Support and guide the UK Theatre client team
• Ensure revenue forecasting, account performance, and operational excellence remain strong.

RESPONSIBILITIES

• Client Relationship Management
  Own senior relationships with key UK theatre and venue clients, acting as a trusted strategic partner. Lead high-quality client communication across weekly delivery, strategic planning sessions, QBRs, and senior stakeholder touch-points. Translate client objectives into tailored, multi-channel strategies and solutions. Track client satisfaction, proactively identifying risks and ensuring consistent service delivery. Oversee contractual and commercial agreements, ensuring alignment with business objectives. Represent SINE at client meetings and key industry events, strengthening partnerships beyond day-to-day delivery.
• Commercial & Account Growth
  Manage revenue forecasting and commercial performance across the UK Theatre client portfolio. Identify immediate opportunities for account expansion and cross-service collaboration alongside specialist teams. Partner with Business Development team and senior leadership to support relevant pitch activity and sector growth. Monitor fee income and profitability, contributing to wider financial and resource planning discussions. Share market and sector insights that strengthen SINE's positioning within UK theatre and live entertainment.
• Media Strategy & Operational Oversight
  Lead strategic briefing across internal channel teams, ensuring clear objectives, timelines, and integrated delivery. Coordinate with Paid Media teams and external partners to execute effective, efficient campaigns. Collaborate across SEO, CRM, Technology, and Data teams to develop innovative solutions beyond paid media. Oversee media planning, budget management, reporting accuracy, invoicing, and billing processes. Champion best practice in testing, optimisation, and applied learnings across accounts. Translate analytics and insights into actionable recommendations for clients.
• Leadership & People Development
  Lead by example as the senior representative of the UK Theatre client team, inspiring accountability and excellence. Line manage, mentor, and develop Account Managers, supporting progression in client leadership and strategic thinking. Foster a positive, inclusive team environment that values innovation, collaboration, and growth. Champion cross-functional working across Client Services, Media, Creative, Data, and Operations. Contribute to internal knowledge-sharing, training, and sector thought leadership.
• Industry Knowledge
  Maintain and develop an advanced understanding of the industries you and SINE work with, including key players and external agencies. Produce regular industry insights and client case studies to further educate the team and clients on industry learnings, insights and benchmarks. Embody a passion for the sectors in which SINE operates, with a professional curiosity and knowledge of new and emerging businesses and producing talent. Represent SINE at various industry conferences and events, building the company's presence and network. Participate in internal training sessions and knowledge-sharing initiatives to foster team expertise.

Requirements
We're looking for a strategic and commercially minded leader who combines deep digital marketing knowledge with exceptional relationship-building and leadership skills. You will be confident stepping into an established portfolio, taking ownership quickly, and providing calm, senior guidance throughout this maternity cover period.

Experience & Industry Knowledge
Significant experience leading senior client relationships within theatre, live entertainment, or cultural organisations. Demonstrated success managing complex, multi-channel campaigns and senior client relationships. Proven expertise in digital marketing strategy, campaign management, and working across paid media platforms, channels, and ad formats. Prior experience in live entertainment / performing arts / theatre marketing is highly preferred. Highly strategic approach to full-funnel campaign planning and management, with an appreciation for the broader media mix. Experience in pitching, proposal development, and supporting account growth. Demonstrated ability to contribute to financial planning and profitability tracking. Demonstrated ability to translate client objectives into actionable strategies.

Skills & Abilities
Strong strategic and analytical planning skills, with a track record of successful problem-solving. Excellent communication, negotiation, and presentation skills. Confidence in communicating with a broad range of key stakeholders, anticipating client needs and managing client relationships. Ability to influence and consult with stakeholders to ensure best outcomes on behalf of SINE and our clients. Collaborative and team-oriented approach, with excellent interpersonal skills. Demonstrable ability to work effectively with teams across different time zones and regions.

Leadership & Accountability
Demonstrated ability to lead cross-functional teams and coordinate resources effectively. A calm, measured and mature approach to challenging situations presented by team members, clients or other stakeholders. Creative problem-solver with a proactive mindset, adept at navigating change and ambiguity.

Commercial & Organisational Acumen
Commercially savvy mindset, with experience monitoring client fee income and profitability. Strong planning and organisation skills with the ability to re-prioritise as required, work with extreme accuracy and meet targets and deadlines.

Technical Proficiency
Proficient knowledge of Google Drive and/or Microsoft Office Applications, especially Sheets/Excel and Google Slides/PowerPoint.

Benefits
25-day holiday allowance excluding Bank Holidays, pro-rated to the contract length. 3pm finish on a Friday - subject to business requirements. Health cash plan (after 3 months service). Employee assistance programme. Hybrid working and working from home equipment allowance. Free tickets to live events.