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For Companies At a Glance
- Tasks: Analyse data to deliver insights that drive marketing strategies for the arts and culture sectors.
- Company: Join SINE Digital, a leading agency in digital media and performance.
- Benefits: Inclusive culture, flexible working, and opportunities for professional growth.
- Why this job: Make an impact in the arts while developing your analytical skills.
- Qualifications: Experience in data analysis and a passion for cultural trends.
- Other info: Dynamic team environment with a focus on innovation and creativity.
The predicted salary is between 36000 - 60000 £ per year.
About Us
SINE Digital is the leading digital media and digital performance agency for the arts, entertainment, and culture sectors. With offices in London and New York, we deliver data‑driven marketing, digital strategy, and technology solutions for the world's most prestigious theatres, live venues, and cultural institutions.
The Role
- Maintain repeatable packs and dashboards that shorten pitch prep time.
- Run competitor, category and cultural trend monitors with clear POVs and implications for channel and creative teams.
- Create lightweight tools (e.g., reusable queries, spreadsheet models, simple Python/SQL snippets) to speed recurring tasks and improve consistency.
- Deliver audience segmentation analysis using first‑ and third‑party data; profile demographics, behaviours, purchase triggers and psychographics.
- Own audience personality/attitudinal lenses to inform media creative, including tone, formats and platform prioritisation.
- Use search listening to size demand, map seasonality and surface market opportunity gaps.
- Use social listening to track conversation drivers, sentiment and influential communities; map cultural shifts that affect attention and purchase.
- Analyse publishers and press to identify domains and PR moments that correlate with engagement.
- Present insights in compelling visuals and narratives tailored to C‑suite, marketers and creatives, adapting depth to suit the client's needs and the brief.
- Keep a finger on the pulse regarding new methods, platforms and privacy shifts; share templates, snippets and 'how we did it' notes to raise the bar across the team.
- Identify opportunities to evolve recurring work into fee‑earning research products and premium services.
Requirements
It’s part of our culture. We welcome talent from all backgrounds, regardless of race, colour, religion, gender identity, sexual orientation, age, nationality, disability, marital status, or any other aspect of identity. If you require any adjustments or support during the recruitment process, let us know at careers@sinedigital.com — we’re here to ensure you have what you need to show up as your best self.
Insights Analyst employer: SINE Digital
Contact Detail:
SINE Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Insights Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Insights Analyst role.
✨Tip Number 2
Prepare for interviews by practising your storytelling skills. We want you to showcase your experience with data analysis and audience segmentation in a way that captivates your interviewers. Use real examples to demonstrate how you’ve made an impact in previous roles.
✨Tip Number 3
Don’t forget to research SINE Digital! Familiarise yourself with our projects and values. When you apply through our website, showing that you understand our mission and how you can contribute will definitely set you apart from the crowd.
✨Tip Number 4
Follow up after your interviews! A quick thank-you email can go a long way. We appreciate candidates who show enthusiasm and professionalism, so let us know you’re keen on joining the team!
We think you need these skills to ace Insights Analyst
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see why you're excited about becoming an Insights Analyst with us at SINE Digital. Share your experiences and how they relate to our mission in the arts and culture sectors.
Tailor Your Application: Make sure to customise your CV and cover letter for this specific role. Highlight your skills in data analysis, audience segmentation, and any relevant tools like Python or SQL. We love seeing how your unique background fits into our team!
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read. We appreciate clarity, especially when it comes to presenting insights and narratives—so show us you can do that right from the start!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at SINE Digital!
How to prepare for a job interview at SINE Digital
✨Know Your Data Inside Out
As an Insights Analyst, you'll be working with a lot of data. Make sure you understand the key metrics and trends relevant to the arts and entertainment sectors. Brush up on your SQL and Python skills, and be ready to discuss how you've used data to drive insights in past roles.
✨Showcase Your Visualisation Skills
You'll need to present insights in compelling visuals, so bring examples of your previous work. Whether it's dashboards or reports, be prepared to explain your design choices and how they helped convey complex information clearly to different audiences.
✨Stay Current with Industry Trends
SINE Digital values staying ahead of the curve. Research recent cultural shifts and digital marketing trends before your interview. Be ready to discuss how these trends could impact the agency's clients and how you would leverage them in your role.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, like analysing audience behaviour or presenting findings to C-suite executives. Think through your approach and be ready to share examples from your experience that demonstrate your problem-solving skills and strategic thinking.
