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- Tasks: Lead innovative paid search campaigns and optimise strategies for top-tier clients.
- Company: Join SINE Digital, a global leader in media and technology for live entertainment.
- Benefits: Enjoy 25 days holiday, hybrid working, and free tickets to live events.
- Other info: Be part of a vibrant team with opportunities for personal development and cultural impact.
- Why this job: Shape the future of digital marketing in a dynamic and creative environment.
- Qualifications: 2.5+ years in paid search with expertise in Google Ads and campaign management.
The predicted salary is between 40000 - 50000 ÂŁ per year.
ABOUT US SINE Digital is a global leader in media, technology, and insights for the live entertainment industry. With offices in London and New York, we partner with world‑class cultural institutions and global brands to drive digital and AI transformation, delivering data‑led marketing strategies that maximise ticket sales, elevate brand awareness, and deepen audience engagement. Our clients include many of the most iconic productions in the West End and on Broadway, alongside some of the world’s foremost cultural organisations such as The Royal Ballet & Opera, Nederlander Theatres, LW Theatres, LW Tickets, and The Royal Court.
ABOUT THE ROLE As Paid Search Manager, you’ll play a vital role in shaping and delivering SINE Digital’s Paid Search strategy. Reporting to a Senior Paid Search Manager, you’ll oversee a small team, acting as a channel specialist responsible for driving innovation, ensuring best practice, and achieving outstanding results for our clients. This position requires solid hands‑on experience in client communication, campaign strategy, and performance management across key search platforms, including Google (Search, PMax/Shopping, Demand Gen), Microsoft Ads, Amazon Search, and Apple Search. Collaboration with our SEO and Paid Social teams will be key to delivering integrated, data‑driven strategies.
RESPONSIBILITIES
- Lead end‑to‑end campaign setup, optimisation, and reporting across all major search platforms.
- Conduct in‑depth keyword research, audience analysis, and competitor insights to inform strategic planning and campaign structure.
- Ensure campaigns meet SINE’s best practice standards through regular QA checks and performance reviews.
- Develop, present, and deliver paid search strategies that align with client KPIs and budgets.
- Translate performance data into actionable insights using in‑platform and third‑party analytics tools.
- Identify opportunities for testing and innovation, fostering a “test‑and‑learn” culture within the team.
- Stay ahead of emerging trends, platform features, and new tools, sharing insights with colleagues and clients.
- Collaborate with the Paid Social, SEO, and Data teams to create cohesive, cross‑channel strategies that drive full‑funnel performance.
- Maintain relationships with platform partners (e.g., Google, Microsoft) to stay informed on new products, betas, and opportunities for clients.
CLIENT RELATIONSHIP MANAGEMENT
- Build and maintain strong client relationships, acting as a trusted point of contact for strategic discussions.
- Present campaign results, insights, and growth recommendations clearly and confidently.
- Partner with Account and Client Directors on quarterly reviews, post‑campaign analyses, and long‑term planning.
LINE MANAGEMENT
- Manage and mentor junior team members, ensuring workloads are balanced and development goals are met.
OPERATIONAL EXCELLENCE
- Oversee budget management for your accounts, including forecasting, pacing, and billing accuracy.
- Lead performance forecasting and budget planning to ensure client targets are met efficiently.
- Leverage automation tools, scripts, and data feeds to improve efficiency and consistency across campaigns.
REQUIREMENTS
- 2.5 – 3+ years of Paid Search experience (agency background desirable).
- Expertise across Google Ads (Search, PMax/Shopping, Demand Gen), Microsoft Ads, and Amazon.
- Strong proficiency in keyword research, campaign planning, execution, reporting, and performance analysis using tools like GA4 and SA360.
- Proven experience in full‑funnel campaign planning and management, with an understanding of the broader media mix.
BENEFITS
- 25 days’ holiday (plus public holidays and Christmas closure) and additional annual leave accrual for the first three years.
- Competitive salary, benchmarked annually.
- Early Friday finish at 3 pm (subject to business needs).
- Enhanced family and personal leave policies.
- Health cash plan (after 3 months) and employee assistance programme.
- Hybrid working with home equipment allowance.
- Regular social events and free tickets to live events.
- Modern Fitzrovia office with local discounts and wellbeing perks.
- Structured personal development programme and access to industry conferences.
- Active social events calendar and opportunity to input into the social calendar.
- Opportunities to help further shape the business culture and agency benefits.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing
Industries Marketing Services
Paid Search Manager in England employer: SINE Digital
Contact Detail:
SINE Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search Manager in England
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your best work in paid search. This is your chance to demonstrate your expertise and creativity, so make it visually appealing and easy to digest.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to paid search. Think about how you can highlight your experience with Google Ads, Microsoft Ads, and campaign management. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Paid Search Manager in England
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Paid Search Manager role. Highlight your relevant experience with Google Ads, Microsoft Ads, and Amazon, and show us how you can drive innovation in our campaigns.
Showcase Your Achievements: Don’t just list your responsibilities; share specific results you've achieved in previous roles. Use numbers and data to demonstrate how your strategies have maximised performance and met client KPIs.
Be Clear and Concise: When writing your application, keep it straightforward. We love clarity! Make sure your points are easy to read and get straight to the point about why you’re the perfect fit for our team.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at SINE Digital
✨Know Your Platforms Inside Out
Make sure you’re well-versed in all the major search platforms mentioned in the job description, like Google Ads and Microsoft Ads. Brush up on their latest features and best practices, as this will show your potential employer that you're proactive and knowledgeable.
✨Showcase Your Campaign Successes
Prepare to discuss specific campaigns you've managed in the past. Highlight your role in strategy development, execution, and the results achieved. Use data to back up your claims, as numbers speak volumes in the world of paid search.
✨Demonstrate Your Client Management Skills
Since client relationship management is key for this role, think of examples where you've successfully built and maintained client relationships. Be ready to explain how you’ve communicated campaign results and recommendations clearly and confidently.
✨Emphasise Team Collaboration
This position involves working closely with SEO and Paid Social teams, so be prepared to discuss your experience in cross-channel collaboration. Share examples of how you’ve worked with other teams to create integrated strategies that drive performance.