At a Glance
- Tasks: Lead innovative paid search campaigns and optimise strategies for top-tier clients.
- Company: Join a global leader in media and technology for the live entertainment industry.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on innovation and collaboration.
- Why this job: Shape digital marketing strategies for iconic cultural institutions and brands.
- Qualifications: Experience in paid search management and strong client communication skills.
The predicted salary is between 40000 - 50000 £ per year.
ABOUT USSINE Digital is a global leader in media, technology, and insights for the live entertainment industry. With offices in London and New York, we partner with world‑class cultural institutions and global brands to drive digital and AI transformation, delivering data‑led marketing strategies that maximise ticket sales, elevate brand awareness, and deepen audience engagement. Our clients include many of the most iconic productions in the West End and on Broadway, alongside some of the world’s foremost cultural organisations such as The Royal Ballet & Opera (formerly the Royal Opera House), Nederlander Theatres, LW Theatres, LW Tickets, and The Royal Court.
ABOUT THE ROLE As Paid Search Manager, you’ll play a vital role in shaping and delivering SINE Digital’s Paid Search strategy. Reporting to a Senior Paid Search Manager, you’ll oversee a small team, acting as a channel specialist responsible for driving innovation, ensuring best practice, and achieving outstanding results for our clients. This position requires solid hands‑on experience in client communication, campaign strategy, and performance management across key search platforms, including Google (Search, PMax/Shopping, Demand Gen), Microsoft Ads, Amazon Search, and Apple Search. Collaboration with our SEO and Paid Social teams will be key to delivering integrated, data‑driven strategies.
RESPONSIBILITIES
- Lead end‑to‑end campaign setup, optimisation, and reporting across all major search platforms.
- Conduct in‑depth keyword research, audience analysis, and competitor insights to inform strategic planning and campaign structure.
- Ensure campaigns meet SINE’s best practice standards through regular QA checks and performance reviews.
- Develop, present, and deliver paid search strategies that align with client KPIs and budgets.
- Translate performance data into actionable insights using in‑platform and third‑party analytics tools.
- Identify opportunities for testing and innovation, fostering a “test‑and‑learn” culture within the team.
- Stay ahead of emerging trends, platform features, and new tools, sharing insights with colleagues and clients.
- Collaborate with the Paid Social, SEO, and Data teams to create cohesive, cross‑channel strategies that drive full‑funnel performance.
- Maintain relationships with platform partners (e.g., Google, Microsoft) to stay informed on new products, betas, and opportunities for clients.
CLIENT RELATIONSHIP MANAGEMENT Build and maintain strong client relationships, acting as a trusted point of contact for strategic discussions. Present campaign results, insights, and growth recommendations clearly and confidently.
Paid Search Manager in Cardiff employer: SINE Digital
At SINE Digital, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration in the heart of London. Our commitment to employee growth is evident through continuous learning opportunities and a supportive environment where innovation thrives. Join us to be part of a team that not only drives digital transformation for iconic cultural institutions but also values your contributions and career development.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Search Manager in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SINE Digital and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SINE Digital are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SINE Digital on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SINE Digital. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Search Manager in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SINE Digital. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SINE Digital:Show us that you’ve done your homework! In your application, briefly mention what you admire about SINE Digital’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SINE Digital
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SINE Digital will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SINE Digital, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
