At a Glance
- Tasks: Drive digital performance through analytics, tracking, and optimisation across various channels.
- Company: Join Sinch, a global leader in customer engagement with top tech clients.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Be at the forefront of digital marketing and make a real impact on customer experiences.
- Qualifications: Strong analytical skills and experience with digital marketing tools like GA4 and Google Ads.
- Other info: Dynamic team environment with a focus on innovation and collaboration.
The predicted salary is between 36000 - 60000 Β£ per year.
Sinch is a global customer engagement platform that provides communication services for businesses across messaging, voice, and email. Sinch's services are used by more than 150,000 businesses, including many of the world's largest tech companies. Sinch is pioneering the way the world communicates. More than 150,000 businesses - including Google, Uber, Paypal, Visa, Tinder, and many others - rely on Sinch's Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email. Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey. At Sinch we "Dream Big", "Win Together", "Keep it simple", and "Make it Happen". These values are our foundation!
The Performance Marketing Manager for Sinch Engage owns end-to-end digital performance across paid media, website conversion, analytics, and funnels. This role ensures our digital ecosystem is fully measured, optimized, and aligned with business goals. You'll manage all digital ad accounts, implement measurement frameworks, maintain dashboards and scorecards, and deliver actionable insights that drive sustainable growth across acquisition, free trial, ecosystem, and inbound funnels. This role requires a highly analytical, detail-oriented marketer who is comfortable working across GA4, Google Tag Manager, Search Console, Meta Ads, Google Ads, CRO workflows, and cross-functional teams including ABM, Strategy, and Web.
Key Responsibilities- Own GA4 implementation, configuration, and ongoing optimization.
- Manage Google Tag Manager (GTM) including all custom events, triggers, tags, and data layer requirements.
- Maintain tracking across all funnels: inbound, free trial, ecosystem, and paid channels.
- Conduct recurring Search Console deep dives, evaluating queries, impressions, CTR trends, and LLM-driven SEO performance.
- Build and maintain advanced pivot tables to enable deep exploration of ad and funnel performance.
- Produce recurring Website Conversion Reports and Performance & CVR insights for stakeholders.
- Own the Digital Scorecard: upkeep, optimization, and accuracy.
- Deliver scorecard updates Weekly (WoW), Monthly (MoM), and Quarterly (QoQ).
- Maintain budget pacing documents and monthly investment summaries.
Performance Marketing Manager, Engage in London employer: Sinch
Contact Detail:
Sinch Recruiting Team
StudySmarter Expert Advice π€«
We think this is how you could land Performance Marketing Manager, Engage in London
β¨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
β¨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past work in performance marketing. This will help you stand out and demonstrate your expertise to potential employers.
β¨Tip Number 3
Prepare for interviews by researching the company and its values. At Sinch, they value dreaming big and winning together, so think about how you can align your experiences with their mission.
β¨Tip Number 4
Apply through our website! Itβs the best way to ensure your application gets seen. Plus, it shows youβre genuinely interested in joining the team at Sinch and contributing to their innovative approach.
We think you need these skills to ace Performance Marketing Manager, Engage in London
Some tips for your application π«‘
Show Your Analytical Skills: Make sure to highlight your analytical prowess in your application. We want to see how youβve used data to drive decisions and optimise campaigns in the past. Donβt just tell us; show us with examples!
Tailor Your Application: Take a moment to customise your CV and cover letter for this role. We love seeing how your experience aligns with our needs, so make it clear why youβre the perfect fit for the Performance Marketing Manager position at Sinch.
Be Clear and Concise: When writing your application, keep it straightforward. We appreciate clarity, so avoid jargon and get straight to the point about your skills and experiences. Remember, less is often more!
Apply Through Our Website: We encourage you to apply directly through our website. Itβs the best way for us to receive your application and ensures you donβt miss out on any important updates from us. Letβs make it happen together!
How to prepare for a job interview at Sinch
β¨Know Your Numbers
As a Performance Marketing Manager, you'll need to be comfortable with data. Brush up on your analytics skills and be ready to discuss how you've used tools like GA4 and Google Tag Manager in past roles. Prepare specific examples of how your insights have driven growth.
β¨Understand Sinch's Values
Sinch values 'Dream Big', 'Win Together', 'Keep it Simple', and 'Make it Happen'. Think about how these principles resonate with your own work style and experiences. Be prepared to share examples of how you've embodied these values in your previous roles.
β¨Funnel Talk
Since this role involves managing various funnels, make sure you can articulate your understanding of inbound, free trial, and paid channels. Prepare to discuss strategies you've implemented to optimise these funnels and the results you've achieved.
β¨Showcase Your Collaboration Skills
This position requires working with cross-functional teams. Think of instances where you've successfully collaborated with others, especially in marketing or analytics. Be ready to explain how you communicate insights and drive decisions across teams.