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- Tasks: Lead email marketing strategy and execute engaging campaigns across multiple brands.
- Company: Join Sincere, a family of brands focused on celebrating life’s milestones and memories.
- Benefits: Enjoy 100% health coverage, flexible work, and fun team summits twice a year.
- Why this job: Be part of a passionate team that values creativity and innovation in a supportive environment.
- Qualifications: 2-3 years in email or digital marketing with strong communication and design skills.
- Other info: Work in a hybrid model with one day in the office per week.
The predicted salary is between 36000 - 60000 £ per year.
2 days ago Be among the first 25 applicants
Sincere is looking for an Email Marketing Manager to join our growing team. In this role, you will report to the CMO and will own the strategy, planning, and execution of all email and push communications across our family of brands — Punchbowl, Lovebird, Timehop, and Memento.
You will be responsible for the development and execution of marketing initiatives that increase brand awareness, drive conversion and engagement metrics, and build deep connections with our target audience. You will also monitor the hygiene of the email database and manage list segmentation to ensure accurate and effective targeting.
We are looking for a smart, passionate individual with exceptional written and verbal communication skills. The ideal candidate comes from a digital marketing background, loves everything about celebrations, life milestones & memories, and is equally comfortable analyzing performance metrics as they are writing editorial and providing design feedback.
In this role, you will:
- Lead our email marketing strategy & execution (create calendar, provide creative direction and feedback, determine audiences, etc.)
- Plan, write, and QA push notifications for our mobile apps
- Analyze email & push marketing data to provide actionable recommendations
- Evolve our triggered/automated emails & push to mid-funnel and existing customers
- Conceive and execute compelling seasonal marketing campaigns
- Plan & test new tactics to cross-pollinate customers between our brands
You have:
- 2-3 years experience in email marketing and/or digital marketing
- Ability to plan, write copy, and execute B2C email marketing campaigns
- Strong design aesthetic with ability to provide creative direction & feedback
- Familiarity with SendGrid or other similar email marketing systems
- Experience analyzing marketing performance metrics
- Extreme attention to detail with excellent communication & organizational skills
- Enthusiasm and passion, with readiness to join a small, fast-paced company
- Less than a 45 minute commute to Framingham, MA and are excited to join us in the office 1 day per week
Benefits
Do you want to work at a growing company that invests in its team more than the average employer? Sincere is a family of brands with heart. The Company is home to Punchbowl, Lovebird, Timehop, and Memento, and builds technology that brings you closer and helps show you care to the people who matter the most. With Sincere Foundation, we support organizations that address basic needs, and envision a future where everyone has the opportunity to celebrate, recognize milestones, and honor memories. We provide a fun, casual, and innovative environment where hard work is recognized and rewarded.
What We Offer:
- 100% Health, Dental & Vision coverage
- 401K Plan with Profit Share
- Annual bonus potential
- Health & Wellness stipends
- Paid time off plus 12 paid holidays & Summer Fridays
- Paid parental leave
- Childcare benefits (dependent care FSA)
- Flexible, hybrid work environment
- In-person, all-expenses-paid Team Summits (2X a year)
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing
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Industries
Software Development and Consumer Services
Referrals increase your chances of interviewing at Sincere Corporation by 2x
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Email Marketing Manager employer: Sincere Corporation
Contact Detail:
Sincere Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Manager
✨Tip Number 1
Familiarise yourself with the brands under Sincere, like Punchbowl and Timehop. Understanding their unique voices and target audiences will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive email marketing success in previous roles. Be ready to discuss specific metrics and outcomes that demonstrate your impact.
✨Tip Number 3
Prepare to discuss your creative process for developing email campaigns. Think about how you can blend creativity with strategy, and be ready to share ideas for seasonal campaigns that resonate with the target audience.
✨Tip Number 4
Network with professionals in the email marketing field, especially those who have experience with platforms like SendGrid. This could provide you with insights and tips that are directly relevant to the role at Sincere.
We think you need these skills to ace Email Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in email marketing and digital marketing. Focus on specific achievements, such as successful campaigns you've led or metrics you've improved.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for celebrations and life milestones. Mention how your skills align with the responsibilities of the Email Marketing Manager role and express your enthusiasm for joining Sincere.
Showcase Your Communication Skills: Since exceptional written communication is key for this role, ensure your application is free from errors and clearly articulates your thoughts. Use engaging language to reflect your personality and creativity.
Highlight Analytical Skills: Include examples of how you've used data to inform your marketing strategies. Mention any tools you’ve used for analysing performance metrics, as this will demonstrate your ability to make data-driven decisions.
How to prepare for a job interview at Sincere Corporation
✨Showcase Your Email Marketing Expertise
Be prepared to discuss your previous experience in email marketing. Highlight specific campaigns you've managed, the strategies you employed, and the results achieved. This will demonstrate your capability to lead Sincere's email marketing strategy effectively.
✨Demonstrate Your Analytical Skills
Since the role involves analysing performance metrics, come equipped with examples of how you've used data to inform your marketing decisions. Discuss any tools you've used, like SendGrid, and how you've improved campaign performance based on your findings.
✨Emphasise Your Creative Direction
As the position requires providing creative feedback, be ready to share your thoughts on design aesthetics. Bring examples of past work where you contributed creatively, and explain how your input led to successful outcomes in campaigns.
✨Express Your Passion for Celebrations
Sincere values candidates who are enthusiastic about celebrations and life milestones. Share personal anecdotes or experiences that reflect your passion for these themes, as it will resonate well with the company's mission and culture.
