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- Tasks: Manage key accounts and develop long-term customer relationships in food processing machinery.
- Company: Join a respected UK engineering business specialising in bespoke automation solutions.
- Benefits: Attractive salary, commission scheme, car allowance, and home-based autonomy.
- Why this job: Make a real impact by turning complex challenges into tailored solutions for clients.
- Qualifications: Experience in technical sales or account management within engineering or machinery.
- Other info: Enjoy a supportive culture with opportunities for growth and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Are you a commercially astute Technical Sales Manager who excels at turning complex production challenges into high-value engineered realities? Do you enjoy working autonomously, managing key accounts, and developing long-term customer relationships within machinery-led manufacturing environments?
SimWest is partnering with a UK engineering business specialising in the design and delivery of bespoke food processing machinery and automation systems. Due to continued growth, the business is now looking to appoint an experienced Technical Sales Manager to cover the UK & Ireland.
This is a home-based role, offering a high level of autonomy and ownership. Reporting into the UK Director, you will manage your own territory, diary, and sales strategy while working closely with internal engineering and project teams. The Technical Sales Manager will drive growth through a strategic mix of account management and new business development. Serving as the face of the company across the UK and Ireland, you will cultivate long-term partnerships while identifying and capturing new market opportunities.
Role Split
- 70% Account Management - Develop and grow long-standing customer relationships, positioning yourself as a trusted technical partner rather than a transactional supplier
- 30% New Business Development - Identify and convert new opportunities within food and FMCG manufacturing environments
Key Responsibilities:
- Build strong, trust-based relationships with food manufacturing customers
- Communicate confidently at a technical level with Engineering Managers, Factory Managers, and senior stakeholders
- Act as an effective “middle-man”, translating customer aspirations and operational pain points into actionable briefs for internal engineering teams.
- Identify customer pain points and propose value-added, bespoke technical solutions
- Manage the full sales lifecycle from enquiry through to order
- Travel regularly across the UK & Ireland, with occasional visits to head office
About You:
You are a commercially driven Technical Sales Manager with a strong technical aptitude. You do not need to be an engineer, but you must be comfortable discussing mechanical systems, automation workflows, and ROI with technical and non-technical stakeholders.
Key Requirements:
- Proven experience in technical sales, account management, or business development within engineering, machinery, or automation
- Experience selling bespoke or engineered solutions, not off-the-shelf products
- Strong commercial awareness, ideally with capital equipment projects £100k+
- Ability to simplify complex technical concepts into clear, value-led proposals
- Experience within the food industry is a significant advantage, though we welcome candidates from other high-spec machinery backgrounds.
- A natural ability to lead a sales process from initial "pain" identification to final commissioning.
- A proven track record of building deep, long-lasting relationships based on integrity and expertise.
Package & Benefits:
- Attractive base salary (salary level dependent on experience)
- Commission scheme linked to equipment value
- Car allowance
- Established customer base with strong repeat business, complemented by new project opportunities
- Home-based role with high autonomy and ownership
- Long-term opportunity within a stable, respected engineering business
- Supportive, collaborative culture working closely with engineering and operations
Apply Today. SimWest Engineering Recruitment is managing this opportunity exclusively. If you are a Technical Sales Manager with the commercial drive and technical curiosity to represent a market-leading automation business, we’d like to hear from you.
Technical Sales Manager in Reading employer: SimWest Engineering Recruitment
Contact Detail:
SimWest Engineering Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Technical Sales Manager in Reading
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at local events. Building relationships can lead to job opportunities that aren’t even advertised.
✨Tip Number 2
Practice your pitch! You never know when you’ll meet someone who could help you land that Technical Sales Manager role. Be ready to explain how you can turn complex challenges into high-value solutions in just a few sentences.
✨Tip Number 3
Research the companies you’re interested in. Understand their products, culture, and challenges. This will help you tailor your conversations and show them you’re genuinely interested in being part of their team.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace Technical Sales Manager in Reading
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Technical Sales Manager. Highlight your experience in technical sales and account management, especially within engineering or machinery. We want to see how you've turned complex challenges into solutions!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for building long-term customer relationships and your ability to communicate technical concepts clearly. Let us know why you're the perfect fit for our team!
Showcase Relevant Experience: When detailing your work history, focus on your achievements in managing key accounts and developing bespoke solutions. We love seeing quantifiable results, so if you've driven growth or improved customer satisfaction, shout about it!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. We can’t wait to hear from you!
How to prepare for a job interview at SimWest Engineering Recruitment
✨Know Your Technical Stuff
Brush up on your knowledge of mechanical systems and automation workflows. Be ready to discuss how these concepts apply to the food processing industry, as you'll need to communicate confidently with technical stakeholders.
✨Showcase Your Relationship-Building Skills
Prepare examples of how you've developed long-term customer relationships in previous roles. Highlight your ability to act as a trusted partner rather than just a supplier, as this is crucial for success in this position.
✨Understand the Sales Lifecycle
Familiarise yourself with the full sales process from identifying customer pain points to delivering bespoke solutions. Be prepared to discuss how you've managed similar processes in the past and the outcomes you achieved.
✨Research the Company and Market
Dive into SimWest's background and the specific challenges faced by the food manufacturing sector. This will help you tailor your responses and demonstrate your genuine interest in the role and the company.
