At a Glance
- Tasks: Lead marketing transformation and drive customer engagement across all channels.
- Company: Simplyhealth, a certified B Corp with 150 years of healthcare innovation.
- Benefits: Competitive salary, flexible working, and the chance to make a real impact.
- Other info: Join a dynamic team focused on transforming healthcare access for millions.
- Why this job: Shape marketing strategies that directly contribute to business growth and community health.
- Qualifications: Proven leadership in marketing and a data-driven mindset.
The predicted salary is between 60000 - 80000 £ per year.
Responsibilities include leading and delivering on marketing transformation, enhancing capability, structure and impact across the function. Building a high-performing engagement engine, driving stronger customer and member interaction across the lifecycle. Owning end-to-end demand generation, from lead identification through to qualification and performance tracking. Developing and executing integrated B2B, B2C and B2B2C marketing strategies. Embedding a data-led approach, including segmentation, performance marketing and robust reporting infrastructure. Acting as the connector between sales, product and marketing, translating product strategy into impactful go-to-market delivery. Strengthening the capability of the marketing team, providing clear direction and driving accountability for results. Leading across channels including events, CRM, ecommerce and martech platforms, ensuring alignment with broader digital and technology strategy.
This is a role with real scope - combining leadership with hands-on execution to build a modern marketing function that directly contributes to business growth. At Simplyhealth, we're more than just a company; we're a certified B Corp with a 150-year heritage of improving access to healthcare across the UK. Today, we support around 2.5 million members through affordable health and dental plans, helping people access the care they need when they need it most. We're now looking for a Head of Marketing to lead a critical transformation across our marketing function. This is a high-impact role reporting to the Sales & Marketing Director, with accountability for building a modern, data-driven marketing engine that delivers measurable growth across both our Health Plan and Denplan businesses. You'll play a pivotal role in shaping how we take our propositions to market - bringing together B2B, B2C and B2B2C strategies through strengthening engagement and creating a seamless connection between product, sales and marketing execution. This is a transformation-focused leadership role with ownership of marketing performance end-to-end. You'll be responsible for turning brand positioning and awareness into tangible commercial outcomes - from marketing qualified leads through to measurable growth.
Head of Marketing in Reading employer: Simplyhealth
At Simplyhealth, we pride ourselves on being a certified B Corp with a rich 150-year history dedicated to enhancing healthcare access across the UK. Our vibrant work culture fosters collaboration and innovation, providing employees with ample opportunities for professional growth and development while making a meaningful impact on the lives of our 2.5 million members. Join us in a transformative role as Head of Marketing, where you will lead a dynamic team in driving data-led strategies that contribute directly to our mission of improving health and wellbeing.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Reading
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Simplyhealth and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Simplyhealth are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Simplyhealth on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Simplyhealth. Bring your business cards and be prepared to chat about how you can contribute!
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Simplyhealth. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Simplyhealth:Show us that you’ve done your homework! In your application, briefly mention what you admire about Simplyhealth’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Simplyhealth
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Simplyhealth will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Simplyhealth, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
