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- Tasks: Shape and deliver standout marketing propositions for health products.
- Company: Join a revolutionary health company with B-Corp status, focused on accessible healthcare.
- Benefits: Enjoy flexible working options and be part of a socially responsible team.
- Why this job: Make a real impact in healthcare while collaborating with diverse teams.
- Qualifications: Experience in marketing and a passion for health and wellbeing is essential.
- Other info: This is a brand-new role with opportunities for growth and innovation.
The predicted salary is between 36000 - 60000 £ per year.
We’re not just your average health company; we’re aiming to revolutionise access to healthcare in the UK by offering innovative health and wellbeing solutions that are affordable, accessible, and effective. From preventive care to comprehensive medical support, we aim to empower individuals to take charge of their health, inspiring them to make the most of their wellbeing. Added to that we’re the first health insurer in the UK to be awarded B-Corp status in recognition of our significant achievements in sustainability, in addition to our ambitious environmental and social responsibility goals.
We’re looking for a Proposition Manager to shape and deliver standout propositions for our target customer, intermediary, and dental audiences, aligned to the Healthplan and Denplan portfolio. In this brand-new role, you’ll play a pivotal role in aligning our product growth strategies with powerful messaging and positioning that resonates.
You’ll collaborate closely with product, marketing, sales, and other teams to ensure every product is brought to market with impact—through the right channels, at the right price, and with a narrative that truly connects.
Key responsibilities
- Work with Product to understand customer, member and patient needs and preferences.
- Develop and manage the go-to-market proposition narratives, tying the proposition to the audience needs through effective storytelling.
- Develop and embed a proposition narrative blueprint for each market-facing team to align to.
- Track and analyse the performance of the go-to-market propositions.
- Educate all front office teams around the importance of proposition definition and narrative.
- Keep the proposition narrative blueprint up to date with ongoing data & insight.
Marketing Manager (Andover) employer: Simplyhealth
Contact Detail:
Simplyhealth Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (Andover)
✨Tip Number 1
Familiarise yourself with the latest trends in health and wellbeing marketing. Understanding what resonates with customers in this sector will help you articulate your ideas more effectively during discussions.
✨Tip Number 2
Network with professionals in the health insurance industry. Attend relevant events or webinars to connect with potential colleagues and gain insights into the challenges and opportunities within the market.
✨Tip Number 3
Prepare to discuss how you would develop compelling narratives for different audiences. Think about examples from your past experience where you successfully aligned messaging with customer needs.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you would track and measure the success of marketing propositions. Familiarity with relevant tools and metrics will demonstrate your capability in this area.
We think you need these skills to ace Marketing Manager (Andover)
Some tips for your application 🫡
Understand the Company: Before applying, take some time to understand the company's mission and values. Familiarise yourself with their innovative health solutions and B-Corp status, as this will help you tailor your application to align with their goals.
Craft a Compelling CV: Highlight your relevant experience in marketing, particularly in developing propositions and storytelling. Use quantifiable achievements to demonstrate your impact in previous roles, ensuring your CV is tailored to the specific requirements of the Marketing Manager position.
Write a Strong Cover Letter: In your cover letter, express your passion for healthcare and how your skills can contribute to the company's mission. Discuss your experience in collaborating with cross-functional teams and your ability to create compelling narratives that resonate with target audiences.
Showcase Analytical Skills: Since tracking and analysing performance is key to the role, mention any relevant experience you have with data analysis or performance metrics. This will demonstrate your ability to adapt propositions based on insights and improve marketing strategies.
How to prepare for a job interview at Simplyhealth
✨Understand the Company’s Mission
Before your interview, make sure you’re familiar with the company’s mission to revolutionise healthcare in the UK. Be prepared to discuss how your values align with their commitment to sustainability and social responsibility.
✨Showcase Your Storytelling Skills
As a Proposition Manager, storytelling is key. Prepare examples of how you've effectively communicated product narratives in the past. Highlight your ability to connect with different audiences through compelling messaging.
✨Demonstrate Cross-Functional Collaboration
This role requires working closely with various teams. Be ready to share experiences where you successfully collaborated with product, marketing, or sales teams to launch a product or campaign. Emphasise your teamwork skills.
✨Prepare for Data-Driven Discussions
The job involves tracking and analysing proposition performance. Brush up on your analytical skills and be prepared to discuss how you’ve used data to inform decisions in previous roles. This will show your ability to adapt strategies based on insights.
