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- Tasks: Own and evolve the customer lifecycle, driving engagement and retention strategies.
- Company: SimplyCook, a fun and flexible food brand challenging the market.
- Benefits: Free subscription, hybrid working, 35 days holiday, and great office perks.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Make a real impact in a fast-paced environment with creative freedom.
- Qualifications: Experience in CRM and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
The secret ingredient? You. We are building something different. In a market dominated by big recipe box players, we are redefining what great food brands can feel like: fun, more flexible, and more flavour-led. CRM sits right at the heart of that ambition.
We are looking for a CRM Manager to own and evolve our end-to-end customer lifecycle, shaping how we acquire, engage, retain, and reactivate customers. Sitting within the Growth team and reporting into the Head of Marketing, this role has real influence, visibility, and impact on business performance. Supported by a Marketing Executive and working closely with Data, Tech, Product, and Food teams, you will ensure every customer communication is timely, relevant, and brilliantly executed across the lifecycle.
If you love combining data, creativity, and commercial thinking, and want to make your mark in a fast-moving brand, this role is for you.
Your mission:
- Own the end-to-end customer lifecycle from acquisition, onboarding, retention, reactivation, and advocacy.
- Design and deliver lifecycle strategies that drive retention, maximise lifetime value, and turn customers into loyal fans.
- Using data, insight, and experimentation, continuously optimise how we engage customers at every stage of their journey.
- Play a key role in shaping how our brand shows up in inboxes, push notifications, and beyond, ensuring our communications feel personal, purposeful, and distinctly us.
You will:
- Own and evolve our CRM & lifecycle strategy.
- Lead the CRM testing and optimisation roadmap to improve retention, engagement, and revenue.
- Build smart segmentation and personalisation strategies grounded in behavioural and transactional data.
- Oversee lifecycle campaign execution, supported by a Marketing Executive.
- Drive retention and reactivation.
- Design and deliver data-led reactivation strategies for high-value and at-risk customers.
- Identify churn drivers and develop targeted lifecycle interventions.
- Translate insights into high-impact campaigns that move the needle.
- Shape prospect and referral journeys.
- Partner with Growth to optimise prospect CRM and referral programmes.
- Create onboarding journeys that convert trialists into long-term customers.
- Work cross-functionally at the centre of the business.
- Collaborate closely with Data, Tech, Product, and Food teams to ensure lifecycle communications reflect real customer behaviour, product innovation, and menu relevance.
- Partner with Marketing and Customer Experience to deliver a seamless, consistent customer journey.
- Turn insight into action.
- Lead customer research and insight generation to inform strategy.
- Build reporting frameworks that clearly demonstrate CRM impact on retention, revenue, and LTV.
- Contribute beyond CRM.
- Support wider business initiatives, from copywriting to automated journey optimisation and critical customer communications.
Your profile:
- Proven experience in CRM, lifecycle marketing, or retention-focused roles.
- Strong analytical skills with the ability to translate data into strategy and action.
- Hands-on experience with CRM and marketing automation tools.
- Comfortable working cross-functionally with technical, data, and product teams.
- Confident, curious, and commercially minded, you like testing, learning, and improving.
Why Join Us?
- Real ownership and influence in a growing challenger brand.
- The chance to shape the lifecycle strategy from the ground up.
- A collaborative culture across Marketing, Product, Data, Tech, and Food.
- The opportunity to build something that genuinely competes with category giants but with more creativity, agility, and soul.
- Organised, detail-oriented, and energised by fast-paced environments.
Why SimplyCook?
- Free SimplyCook Subscription – Enjoy a completely free subscription to our recipe kits. You can also grab kits from our office bookcase to take home anytime.
- Hybrid working – 1 day working from our beautiful Wandsworth office.
- 35 Days' Holiday – You will get 35 days of holiday a year (including bank holidays), giving you plenty of time to rest and recharge.
- Great Office Perks – Free meals and snacks, a dog-friendly workspace, fresh herbs to take home, free parking, and access to a gym—all in our vibrant office space in London.
- Help Taste in the Kitchen – Get involved in weekly food tastings, contribute feedback, and try out delicious new recipes before anyone else.
- Summer Hours – From June to August, we finish early on Fridays (3 PM) so you can make the most of summer.
- Cycle to Work Scheme – Save money and stay active with our salary-sacrifice scheme for bikes and equipment.
- Enhanced Parental Leave – We support growing families with enhanced parental leave, because life's biggest moments matter.
CRM Manager in London employer: SimplyCook
Contact Detail:
SimplyCook Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your CRM successes and strategies. When you get the chance to chat with hiring managers, share these examples to demonstrate how you can make an impact.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their customer lifecycle approach and think about how you can contribute to their mission. Tailor your answers to show you're a perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our unique journey at SimplyCook.
We think you need these skills to ace CRM Manager in London
Some tips for your application 🫡
Show Your Passion for CRM: When you're writing your application, let your enthusiasm for CRM shine through! We want to see how you can bring creativity and data together to make a real impact on customer engagement.
Tailor Your Experience: Make sure to highlight your relevant experience in CRM and lifecycle marketing. We love seeing how you've used data to drive retention and engagement, so don’t hold back on those success stories!
Be Personal and Purposeful: Our brand is all about being personal and purposeful, so reflect that in your application. Use a friendly tone and show us how you can connect with customers in a meaningful way.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application and get to know you better. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at SimplyCook
✨Know Your CRM Inside Out
Before the interview, make sure you’re well-versed in CRM strategies and tools. Familiarise yourself with the latest trends in customer lifecycle management and be ready to discuss how you’ve successfully implemented these in past roles.
✨Showcase Your Analytical Skills
Prepare to demonstrate your ability to translate data into actionable insights. Bring examples of how you've used data to drive retention and engagement, and be ready to discuss specific metrics that highlight your impact on previous campaigns.
✨Be Creative with Your Ideas
Think about innovative lifecycle strategies you could bring to the table. During the interview, share your ideas on how to enhance customer engagement and retention, showing that you can think outside the box while aligning with the brand's fun and flavour-led ethos.
✨Emphasise Cross-Functional Collaboration
Since this role involves working closely with various teams, be prepared to discuss your experience collaborating with data, tech, and product teams. Highlight specific projects where teamwork led to successful outcomes, showcasing your ability to communicate effectively across departments.