Senior Product Marketing Manager

Application Deadline: 2 July 2026

Department: Marketing

Employment Type: Permanent - Full Time

Location: London

Reporting To: Head of Marketing & Planning

Description: Own the go‑to‑market product strategy for a newly unified proposition built through acquisition and innovation.

Role Overview: This is a rare opportunity to shape a newly consolidated platform at a pivotal moment in its evolution. Following a series of strategic acquisitions, Defaqto is bringing together multiple adviser technology products into one unified proposition: Defaqto Unity. This is a highly strategic role where you’ll influence senior stakeholders, align cross‑functional teams, and help shape both the Unity proposition and the broader Defaqto brand.

What you'll do:

• Proposition strategy and positioning
• Define the positioning, value proposition and messaging framework for Defaqto Unity
• Translate a complex, multi‑product proposition into a simple, compelling market story
• Establish Ideal Customer Profiles (ICP), segmentation, personas and key use cases
• Analyse the competitive landscape to ensure clear differentiation in the adviser technology market
• Own the go-to-market strategy, including launch phasing, channels and success metrics
• Partner with sales and customer success to develop impactful enablement materials
• Track performance post‑launch and continuously refine approach based on insight and feedback
• Lead the consolidation and rebranding of acquired products into a unified brand architecture
• Ensure consistency across product messaging, digital platforms and customer touchpoints
• Contribute to the evolution of the Defaqto master brand as the Unity proposition grows
• Act as the senior marketing voice for the adviser proposition
• Build strong relationships across product, sales, and leadership teams
• Provide strategic direction and guidance to the wider marketing function on Unity‑related activity

What you'll need to succeed:

• Qualifications / Training
• Degree in Marketing, Communications or a related field (or equivalent experience)
• Strong understanding of B2B SaaS go‑to‑market strategy
• Knowledge of positioning, segmentation and proposition development
• Familiarity with the UK financial adviser market is advantageous
• Understanding of brand architecture and multi-product environments
• Ability to develop positioning and messaging from first principles
• Excellent written and verbal communication
• Strong stakeholder management and influencing skills
• Highly structured thinker, comfortable managing complex programmes
• 7+ years’ experience in product marketing or a similar strategic marketing role
• Proven track record of leading go‑to‑market strategy for complex propositions or product launches
• Experience of working across multiple products, particularly in post‑acquisition environments
• Exposure to brand development or rebranding initiatives
• Highly autonomous and proactive
• Comfortable operating in ambiguity and making decisions with incomplete information
• Able to balance strategic thinking with hands‑on delivery
• Collaborative mindset with the confidence to challenge and influence
• Aligned to our values: Think Big, Be Bold, Own It, Team Up and Be A Star

Important to know:

• Location: This is a hybrid working role from our London office. You'll work from the office with colleagues 2 to 3 times a week with occasional visits to our Haddenham office.
• Right to Work: Applicants must already hold a legal right to work in the UK without time restrictions and without the need for future sponsorship. We are unable to provide Skilled Worker visa sponsorship.