Marketing Associate - General Insurance & Banking
Department: Marketing
Employment Type: Permanent - Full Time
Location: London
Reporting To: Senior Marketing Manager
Description
This is an exciting opportunity for a creative, data-driven marketer to deliver campaigns, content and go-to-market activity for market-leading financial services propositions.
Role Overview:
As a Marketing Associate, you'll play a key role in planning and delivering integrated marketing activity across our GI and Banking audiences. You'll create engaging content, support go-to-market initiatives, analyse campaign performance and help position Defaqto's market-leading propositions in front of the right audiences.
This is a varied role that combines campaign delivery, content creation, research, stakeholder management and performance analysis.
What you'll do
- Develop and execute multi-channel B2B marketing campaigns
- Create engaging content including blogs, reports, webinars, social media content and short-form video
- Produce sales enablement materials to support commercial teams
- Support the go-to-market strategy for Matrix360 and related propositions
- Work with market, pricing and research data to identify compelling stories and insights
- Develop research questionnaires and analyse findings to support marketing activity
- Use campaign and audience performance data to optimise marketing effectiveness
- Collaborate with Product, Sales and industry specialists to deliver targeted campaigns
- Help build awareness and consideration amongst banking and insurance audiences
What you'll need to succeed:
We're looking for a marketer with strong content and campaign experience who enjoys working in a data-led environment.
Essential:
- Around 3-5 years' marketing experience
- Experience delivering B2B marketing campaigns
- Strong content creation and copywriting skills
- Experience creating content across multiple formats and channels
- The ability to interpret campaign and audience data to improve performance
- Strong organisational and stakeholder management skills
- A proactive, hands-on approach and willingness to get involved in execution as well as planning
Desirable:
- Experience within financial services, banking or general insurance
- Exposure to insight-led, research-led or data-led marketing environments
- Experience marketing products, services or analytical propositions to professional audiences
- Confidence translating complex information into engaging marketing content
Your approach to work:
- A proactive attitude, with the ability to own projects from a standing start.
- Humility and ambition in equal measure: willing to get into the detail while keeping one eye on the strategic horizon.
Important to know:
Location: This is a hybrid working role where you'll spend a minimum of two days a week in our Farringdon office. There will also be travel to our Haddenham office (Buckinghamshire) to work with other key stakeholders across the business.
Right to Work: Applicants must already hold a legal right to work in the UK without time restrictions and without the need for future sponsorship. We are unable to provide Skilled Worker visa sponsorship.
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Marketing Associate - General Insurance & Banking employer: SimplyBiz PLC
SimplyBiz PLC is an exceptional employer located in Huddersfield, offering a dynamic and supportive work environment for aspiring finance professionals. With a strong emphasis on employee growth, you will have the opportunity to progress within the company while receiving support for relevant qualifications. The collaborative culture and focus on continuous improvement make it a rewarding place to build your career in finance.
