Senior Product Marketing Manager in London

Department: Marketing

Employment Type: Permanent - Full Time

Location: London

Reporting To: Head of Marketing & Planning

Description: Own the go-to-market product strategy for a newly unified proposition built through acquisition and innovation. This is a rare opportunity to shape a newly consolidated platform at a pivotal moment in its evolution. Following a series of strategic acquisitions, Defaqto is bringing together multiple adviser technology products into one unified proposition: Defaqto Unity. This is a highly strategic role where you’ll influence senior stakeholders, align cross‑functional teams, and help shape both the Unity proposition and the broader Defaqto brand.

What you’ll do:

• Own the end-to-end go-to-market strategy — defining how we position the platform, who we target, and how we launch and scale it.
• Play a central role in transforming complexity into clarity, creating a cohesive narrative from multiple products, brands and stakeholder perspectives.
• Define the positioning, value proposition and messaging framework for Defaqto Unity.
• Translate a complex, multi-product proposition into a simple, compelling market story.
• Establish Ideal Customer Profiles (ICP), segmentation, personas and key use cases.
• Analyse the competitive landscape to ensure clear differentiation in the adviser technology market.
• Own the go-to-market strategy, including launch phasing, channels and success metrics.
• Partner with sales and customer success to develop impactful enablement materials.
• Track performance post-launch and continuously refine approach based on insight and feedback.
• Lead the consolidation and rebranding of acquired products into a unified brand architecture.
• Ensure consistency across product messaging, digital platforms and customer touchpoints.
• Contribute to the evolution of the Defaqto master brand as the Unity proposition grows.
• Act as the senior marketing voice for the adviser proposition.
• Build strong relationships across product, sales, and leadership teams.
• Provide strategic direction and guidance to the wider marketing function on Unity-related activity.

What you’ll need to succeed:

• Degree in Marketing, Communications or a related field (or equivalent experience).
• Strong understanding of B2B SaaS go-to-market strategy.
• Knowledge of positioning, segmentation and proposition development.
• Familiarity with the UK financial adviser market is advantageous.
• Understanding of brand architecture and multi-product environments.
• Ability to develop positioning and messaging from first principles.
• Excellent written and verbal communication.
• Strong stakeholder management and influencing skills.
• Highly structured thinker, comfortable managing complex programmes.
• 7+ years’ experience in product marketing or a similar strategic marketing role.
• Proven track record of leading go-to-market strategy for complex propositions or product launches.
• Experience of working across multiple products, particularly in post-acquisition environments.
• Exposure to brand development or rebranding initiatives.
• Highly autonomous and proactive.
• Comfortable operating in ambiguity and making decisions with incomplete information.
• Able to balance strategic thinking with hands-on delivery.
• Collaborative mindset with the confidence to challenge and influence.
• Aligned to our values: Think Big, Be Bold, Own It, Team Up and Be A Star.

Important to know:

• Location: This is a hybrid working role from our London office. You'll be working from the office with colleagues 2 to 3 times a week with occasional visits to our Haddenham office.
• Right to Work: Applicants must already hold a legal right to work in the UK without time restrictions and without the need for future sponsorship. We are unable to provide Skilled Worker visa sponsorship.