Senior Product Manager (Sales Conversion - Top of Funnel) in London

hackajob is collaborating with Simply Business to connect them with exceptional professionals for this role. Imagine stepping into a role where you hold the keys to the front door of our digital growth engine. As our Senior Product Manager for customer acquisition and research, you’ll lead the top-of-funnel experience—crafting the very first impressions for small business owners as they land on our pages, research their insurance needs, and begin their journey with us.

What makes this role different? You aren’t just managing a standard funnel; you are pioneering the next generation of online sales experiences. Operating in an agile, cross-functional value stream, you’ll have the license to experiment, obsess over conversion optimisation, and leverage emerging AI and Generative AI technologies to completely reimagine how complex products feel to the consumer. It’s the perfect blend of deep data strategy, customer empathy, and cutting-edge tech.

Here’s what you’ll be doing:

• Driving vision and roadmap: Own the discovery, delivery, and roadmap for our online sales journey, ensuring we constantly optimise our conversion flows and unlock new audiences.
• Pioneering AI experiences: Proactively champion and integrate novel technologies like AI and GenAI to build highly personalised, flexible, and intuitive landing and research experiences.
• Obsessing over the customer: Champion user-centered design to turn complex, misunderstood insurance products into a seamless, hassle-free online purchase journey.
• Fostering a test-and-learn culture: Lead a 'Build, Measure, Learn' environment, driving continuous experimentation and taking accountability for key conversion-to-purchase OKRs.
• Collaborating across disciplines: Partner closely with engineering, data analytics, design, marketing, and insurance product teams to align everyone behind a shared, high-impact goal.
• Balancing tech and business: Use your sharp commercial and technical judgment to make data-driven trade-offs, balancing delivery speed with high-quality user experiences.

We’re looking for someone who is:

• A seasoned product expert: You have extensive experience navigating iterative product development—from early ideation and discovery to launch and optimisation—ideally within agile or value stream frameworks.
• Tech-forward and AI-curious: You possess strong technological acumen and a genuine desire to leverage AI/GenAI frameworks to solve real-world user problems.
• Data-driven and analytical: You live in the data, using tools like Amplitude, Looker, or Tableau to back up your decisions and shape a robust product strategy.
• A natural collaborator and influencer: You can seamlessly unite cross-functional teams and diverse stakeholders around a singular, inspiring mission.
• An inspirational leader: You lead by example, motivate your team through complex challenges, and know how to strike the perfect balance between design, technical, and commercial trade-offs.
• Regulated industry savvy (a plus!): Previous experience in fintech or insurtech is great, but a deep commitment to translating customer pain points into brilliant UX is what truly matters.

Be yourself at Simply Business. We encourage people of all different backgrounds and identities to apply. We are committed to maintaining an inclusive, supportive place for you to be you and do your very best work.

Ready to build the future of digital acquisition? If you are a product purist who loves clean UX, thrives on high-volume data experimentation, and wants to get your hands dirty with real-world AI implementation, we want to hear from you. We’re removing the jargon, breaking down the complexities of insurance, and scaling a growth engine that protects over 900,000 small businesses. Ready to own the front door? Apply today and let’s build something refreshing together.