Lead Marketing Analyst

Who Are We? We insure small businesses and enable big dreams – not just for our customers, but for our people and communities too. With over 1,000,000 active insurance policies, we protect builders, bakers, landlords and more than 1,200 other trades.

What Is the Opportunity? As our Senior Manager, Marketing Analytics, you’ll be the strategic leader responsible for driving the data analysis and actionable insights that fuel our growth. This is a truly embedded role defined by deep ownership, keeping you tightly connected to our targeting, creative strategies, and MarTech infrastructure. You’ll lead the next phase of our data journey, elevating measurement frameworks to unlock growth for the 900,000+ customers who trust us to protect their businesses. This role is different because it offers the opportunity to move beyond high-level oversight and get hands‑on with marketing distribution and methodology application. You’ll operate with high autonomy in an agile environment, owning the delivery of strategic insights that directly impact the business. You’ll help us maintain the focus of a small company with a big idea: introducing simplicity, choice, and value to the small businesses we protect.

As Our Senior Manager, Marketing Analytics, You’ll:

• Lead and bring to life our unified measurement framework, pulling together MMM, MTA, and experiments to support informed spend decisions.
• Proactively deliver high-value analysis to directly influence marketing channel plans across email, SEO, paid channels, and more.
• Partner with Data Science and Data Engineering teams to operationalise complex models and features that improve our customer proposition.
• Design, execute, and interpret A/B tests and multi‑variate experiments to rigorously measure the causal impact of multi‑channel strategies.
• Champion the usage of Google Analytics (GA4) alongside internal site data to drive deep insights into site performance.
• Present strategic findings and actionable recommendations to cross‑functional teams and executive‑level stakeholders, translating complex data into clear narratives.

We’re Looking For Someone Who Is:

• A strategic analyst with a demonstrable track record of driving significant business value through hands‑on marketing distribution and insights.
• An expert in SQL with a strong working knowledge of a statistical language like Python or R for advanced analysis and modelling.
• Deeply knowledgeable in marketing analytics, with hands‑on experience applying attribution models (MMM and MTA) and LTV predictions to real‑world business challenges.
• Proficient in marketing analytics systems (such as GA4 or Salesforce) and data visualisation tools like Looker or Tableau.
• A relatable communicator who speaks in plain English to translate complex statistical findings into strategic narratives for senior leadership.
• Refreshing and spirited in their approach, not afraid to challenge the status quo and influence decision‑making through evidence‑based insights.

We encourage people of all different backgrounds and identities to apply. We are committed to maintaining an inclusive, supportive place for you to be you and do your very best work.

What Are The Benefits Of Working At Simply Business:

• We offer a great work‑life balance where workloads are manageable and everyone has the flexibility to work hybrid on top of the 25 days annual leave (plus bank holidays).
• We offer the option to buy five more days of holiday with your flexible benefits.
• Our flexible parental leave allows you to approach an important time how you want - with six months full pay to the primary caregiver and four weeks full pay if you’re the secondary caregiver.
• Our life event leave is an extra days leave every two years for those big moments in your life like moving house or your birthday.
• Long‑serving employees get a two week paid sabbatical after five years of service, then four weeks off after ten years of service.
• Private medical insurance through BUPA, that covers any pre‑existing condition is a core benefit.
• A health cash plan that covers your everyday medical expenses.
• A competitive salary based on your experience and the current market, plus the potential to earn an annual bonus based on performance.
• Access to tools to support your personal development on our dedicated learning platform.
• Support for your mental health with access to counselling.
• We match what you put into your pension up to five per cent.
• Life assurance policy, with the option to increase it to ten times through our flexible benefit scheme.
• Salary sacrifice car scheme gives you the option to buy a brand new, fully insured, and maintained car for a convenient fixed monthly amount taken from your gross salary (after 6 months service).
• Flexible benefits scheme gives you an allocated amount to use each year on benefits like critical illness cover, dental insurance, travel insurance, or a gym membership.

Ready to join us and drive our success as a high‑performing team? Apply today.

Employment Practices: Simply Business is committed to providing equality and opportunities for all employees and candidates considering a career with us. We offer a workplace where colleagues are treated with respect and dignity. We don’t (and won’t) discriminate either directly or indirectly on the grounds of race, colour, religion, belief, political opinion, disability, nationality, ethnic origin, sex, sexual orientation or relationship status at any stage of the hiring process or during the course of your employment.