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- Tasks: Manage and optimise Paid Media campaigns across social platforms like Meta and TikTok.
- Company: Join SimpliSafe, a leading home security company dedicated to protecting homes and fostering career growth.
- Benefits: Enjoy perks like private medical insurance, life assurance, and discounts on popular brands.
- Why this job: Be part of a collaborative culture that values innovation and personal development in a growing industry.
- Qualifications: Experience in Paid Social is essential; bonus for knowledge in Paid Search and analytics tools.
- Other info: SimpliSafe promotes diversity and inclusivity, welcoming applicants from all backgrounds.
The predicted salary is between 28800 - 43200 £ per year.
SimpliSafe Greater Manchester, England, United Kingdom
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SimpliSafe Greater Manchester, England, United Kingdom
Join to apply for the Paid Media Executive role at SimpliSafe
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About SimpliSafe
We\’re a high-tech home security company that\’s passionate about protecting the life you\’ve built and our mission of keeping Every Home Secure. And we\’ve created a culture here that cares just as deeply about the career you\’re building. Ours is a no ego culture of collaboration and innovation where those seeking their next challenge can find big opportunities and make a huge impact on the lives of all those who we protect. We don\’t just want you to work here. We want you to grow and thrive here.
About SimpliSafe
We\’re a high-tech home security company that\’s passionate about protecting the life you\’ve built and our mission of keeping Every Home Secure. And we\’ve created a culture here that cares just as deeply about the career you\’re building. Ours is a no ego culture of collaboration and innovation where those seeking their next challenge can find big opportunities and make a huge impact on the lives of all those who we protect. We don\’t just want you to work here. We want you to grow and thrive here.
Why are we hiring?
Well, we\’re growing and thriving. So, we need smart, talented, and humble people who share our values to join us as we disrupt the home security space and relentlessly pursue our mission of keeping Every Home Secure.
Job Description
As the Paid Media Executive for SimpliSafe you will play an important, hands-on role across the performance channels for the UK team. You will be working very closely with the Paid Media Manager and another Paid Media Executive to develop the performance channels for the UK business, continuing to grow the brand in the home security sector with a bang! The role will enable you to create exciting, daring and bold campaigns across Paid Social, PPC and Display, working closely with the Brand team to ensure our ads are aligned with other channels such as Organic Social. You will also manage and report on campaigns based on the company\’s KPIs such as sales, leads, cost per acquisition and cost per lead.
Key Responsibilities
- Build and manage campaigns across Paid Social, PPC and Display, with a focus on Paid Social.
- Keep the accounts optimised with day-to-day, hands-on tasks such as audience testing, creative reviews and performance analysis across Meta and TikTok.
- Monitor and report on performance with an emphasis on metrics such as CPA and CPL
- Optimise channels to meet KPI targets whilst keeping to monthly budgets
- Plan, run and evaluate tests across Paid Social campaigns, including creative formats, platform placements and audience strategies.
- Use historical data to react and improve performance
- Demonstrate the impact of the performance channels on the wider business
- Work closely with the Brand team to plan campaigns, with a focus on creatives and ad copy
- Reporting monthly on creative performance and ability to see trends and action according to data.
- Work closely with the CRM team to utilise data across the performance channels for audience and retargeting purposes
- Build strong relationships with our Meta and TikTok Account Managers to ensure that our accounts are fully optimised and are following best-practices
- Monitor trends in the home security market and proactively research betas within platforms such as Meta and TikTok
- Research other social platforms such as Pinterest to trial new formats and expand reach across Paid Social
Personal Specification
- Hands-on experience across Paid Social in one or more channels including Meta and/or TikTok.
- Bonus if experienced in Paid Search including Google Ads, Bing etc.
- Experience of multiple performance channels is preferable but not required
- Track record of planning and executing Paid Social campaigns
- Strong understanding of the impact of paid media on consumer behaviour and how it drives engagement through to acquisition and retention
- Analytical skills and the ability to see key patterns and trends in data
- Ability to report on performance and to understand the impact of changes
- Understanding of the relationship of channels across a business, both paid and organic
- Creative flair and an interest in asset creation (UGC)
- A strong interest in learning and developing their skills across a broader range of paid media channels
- Ability to collaborate with other areas of the business such as Brand and CRM
- Bonus if experienced in using Google Analytics and Google Data Studio.
Benefits & Perks
SimpliSafe offer a full selection of Benefits and Perks to our colleagues in the UK including:
- Private Medical & Dental Insurance & Eyecare vouchers
- Life Assurance & contributed Workplace Pension
- Cycle to Work program
- Perks at Work offering discounts on many household brands, gym and entertainment offers
- Full range of activities and benefits during the working day, including team activities and social events
What Values You\’ll Share
- Customer Obsessed – Building deep empathy for our customers, putting them at the core of our work, and developing strong, long-term relationships with them.
- Aim High – Always challenging ourselves and others to raise the bar.
- No Ego – Maintaining a \”no job too small\” attitude, and an open, inclusive and humble style.
- One Team – Taking a highly collaborative approach to achieving success.
- Lift As We Climb – Investing in developing others and helping others around us succeed.
- Lean & Nimble – Working with agility and efficiency to experiment in an often ambiguous environment.
We wholeheartedly embrace and actively seek applications from all individuals, no matter how they identify. We are committed to cultivating a diverse and inclusive workplace, and we believe our work is enriched when we incorporate a multitude of perspectives, backgrounds, and experiences. We want everyone who works here to thrive and contribute to not only our mission of keeping every home secure, but also to making our workplace safe and supportive for others. If a reasonable accommodation may be needed to fully participate in the job application or interview process, to perform the essential functions of a position, or to receive other benefits and privileges of employment, please contact hr-uk@simplisafe.co.uk.
Seniority level
-
Seniority level
Entry level
Employment type
-
Employment type
Full-time
Job function
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Job function
Marketing, Public Relations, and Writing/Editing
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Industries
Computers and Electronics Manufacturing
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Paid Media Executive employer: SimpliSafe
Contact Detail:
SimpliSafe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Executive
✨Tip Number 1
Familiarise yourself with the latest trends in paid media, especially on platforms like Meta and TikTok. Understanding current strategies and successful campaigns can give you an edge during discussions with the hiring team.
✨Tip Number 2
Network with professionals already working in paid media roles, particularly those in the home security sector. Engaging with them can provide insights into the company culture at SimpliSafe and help you tailor your approach.
✨Tip Number 3
Prepare to discuss specific metrics and KPIs that are relevant to the role, such as CPA and CPL. Being able to articulate how you've used data to drive campaign success will demonstrate your analytical skills.
✨Tip Number 4
Showcase your creative flair by thinking of innovative campaign ideas that align with SimpliSafe's mission. Presenting bold concepts can highlight your enthusiasm and fit for their collaborative culture.
We think you need these skills to ace Paid Media Executive
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Paid Media Executive at SimpliSafe. Highlight your relevant experience in managing campaigns across Paid Social, PPC, and Display in your application.
Tailor Your CV: Customise your CV to reflect the skills and experiences that align with the job description. Emphasise your hands-on experience with platforms like Meta and TikTok, as well as any analytical skills that demonstrate your ability to report on performance.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for home security and your understanding of the impact of paid media on consumer behaviour. Use specific examples from your past work to illustrate how you can contribute to SimpliSafe's mission.
Showcase Your Creativity: Since the role involves creative campaign development, consider including a portfolio or examples of previous campaigns you've worked on. This will help demonstrate your creative flair and interest in asset creation.
How to prepare for a job interview at SimpliSafe
✨Show Your Passion for Paid Media
Make sure to express your enthusiasm for paid media, especially in platforms like Meta and TikTok. Share any personal projects or campaigns you've worked on that demonstrate your creativity and understanding of these channels.
✨Understand SimpliSafe's Mission
Familiarise yourself with SimpliSafe's mission of keeping every home secure. Be prepared to discuss how your skills and experiences align with their values and how you can contribute to their goals in the home security sector.
✨Prepare Data-Driven Examples
Since the role involves performance analysis, come equipped with specific examples of how you've used data to optimise campaigns in the past. Highlight your analytical skills and ability to identify trends that drive engagement and acquisition.
✨Demonstrate Collaboration Skills
SimpliSafe values a collaborative culture, so be ready to discuss how you've successfully worked with cross-functional teams in previous roles. Share examples of how you’ve collaborated with brand teams or other departments to achieve common goals.
