At a Glance
- Tasks: Lead and coordinate a dynamic digital marketing strategy across multiple channels.
- Company: Join Simplify, the UK's leading conveyancing and property services business.
- Benefits: Enjoy a competitive salary, generous holiday, and various employee perks.
- Other info: Hybrid role with great career growth opportunities in a diverse environment.
- Why this job: Take ownership of impactful digital strategies and lead a talented team.
- Qualifications: Experience in digital marketing and strong leadership skills required.
The predicted salary is between 50000 - 50000 £ per year.
Hybrid - Home/Leicester (estimated 1-2 days per week on-site) £50,000
Are you an experienced digital marketing professional with a strong understanding of multichannel marketing, people leadership, and agency management? Are you looking for an opportunity to take ownership of a commercially focused digital strategy? UK based with the ability and willingness to commute to our Leicester Head Office once or twice a week? If so, this could be the role for you!
THE JOB
Working within the My Home Move Conveyancing Consumer Online team, you will own and coordinate the digital marketing plan, driving performance against forecasted sales and margin targets. Reporting to the Head of Digital, the Digital Marketing Manager sits within the My Home Move Conveyancing (MHMC) Consumer Online team, and will own the digital marketing plan for the My Home Move Conveyancing website, driving digital marketing performance to achieve and exceed forecasted sales and margin targets.
Working alongside the MHMC Web Manager, you will lead activity across content marketing, digital PR, SEO/GEO, email marketing, social media and paid media. You will manage and develop a team of three digital marketing specialists, while coordinating the external agencies that support the business across its key digital channels. Approximately 80% of your time will be focused on leadership and oversight of agencies and specialists, with around 20% spent on content and campaign creation. You will bring broad digital marketing experience, with strong expertise in one or more key disciplines. You will use this knowledge to set direction, create effective channel plans and ensure internal specialists and external agencies are working together to deliver measurable commercial results. The role also includes responsibility for digital marketing budgets of approximately £200,000 per year, including planning activity, monitoring performance and tracking ROI and ROAS. This is a hybrid position requiring attendance at our Leicester office one to two days per week in line with business needs.
BENEFITS
Competitive Salary of £50,000.00, 25 Days' Holiday increasing with length of service Plus 8 Days' Public Holiday, Pension, Option To Buy Or Sell Holiday, Life Assurance, Employee Assistance Programme, Enhanced Maternity, Paternity & Adoption Pay, Free Conveyancing Legals, GP-24 Hour Service, Retail Discounts Plus Many More!
WHAT YOU’LL BE DOING
- You will develop and coordinate an integrated digital marketing strategy across social media, content and SEO/GEO, working with internal specialists and external agencies to create effective channel plans.
- You will manage and develop a team of three digital marketing specialists, setting clear objectives, providing regular feedback and supporting their professional development.
- You will manage and coordinate the external agencies supporting MHMC across SEO/GEO, digital PR, paid media, email delivery and content personalisation.
- Set clear briefs, review agency output and monitor performance against agreed KPIs.
- Own and maintain the brand guidelines for the MHMC business.
- Build innovative digital marketing content and campaigns that distinguish MHMC within the online conveyancing market.
- Work with our search marketing agency to achieve paid-media lead volumes in line with agreed financial KPIs.
- Work with the Web Manager and digital agencies to ensure website content and design are customer-friendly and optimised for search.
- Develop digital PR campaigns that raise the brand profile and generate high-quality backlinks.
- Work with the Data Analytics Manager to understand customer behaviour and identify opportunities to improve commercial performance.
- Identify new digital marketing opportunities and prepare costed business cases where appropriate.
- Manage digital marketing plans and budgets, set goals and measure and report on ROI and ROAS.
REQUIREMENTS
You will have demonstrable experience delivering integrated digital marketing campaigns across multiple channels, such as social media, web, email, content and SEO. You will have experience developing and implementing digital marketing plans or channel roadmaps, particularly across content, social media or SEO. You do not need to be a specialist in every channel, but you should have strong expertise in one or more key digital marketing disciplines and sufficient breadth to lead specialists and challenge external agencies effectively. You will have strong agency-management experience, including setting clear briefs, reviewing creative and technical output, monitoring performance and holding suppliers accountable for agreed KPIs.
You will also bring:
- Experience managing, supervising or developing colleagues, with the ability to set objectives and support individual performance.
- An understanding of SEO/GEO and how search and content strategies are evolving in response to AI-powered search and large language models (LLMs).
- The ability to interpret customer insights and performance analytics for content and campaigns.
- Experience using Google Analytics/GA4.
- Strong stakeholder-management and relationship-building skills.
- A pragmatic and creative approach to problem-solving.
- Excellent written and verbal communication skills.
- Confidence using Microsoft Office, Google Docs and relevant digital marketing tools.
- The ability to manage competing priorities and deadlines effectively.
Knowledge of web publishing, eCRM platforms such as DotDigital, Photoshop or Adobe Creative Cloud would be advantageous. Previous experience within the legal, financial services or retail sectors would be beneficial although not at all essential.
OUR PEOPLE
Simplify believes diversity brings benefits for our clients, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.
ABOUT US
Simplify is the UK’s leading conveyancing and property services business, comprising nine businesses which include some of the largest conveyancing law firms in the UK, two leading independent property services businesses as well as being the market.
Digital Marketing Manager in Leicester employer: Simplify Group
At Simplify Group, we pride ourselves on being an excellent employer by fostering a collaborative and supportive work culture that empowers our employees to thrive. With a focus on professional growth, we offer extensive training opportunities and a competitive salary package, including a strong bonus structure, all while providing the flexibility of hybrid or fully remote working arrangements. Join us to be part of a dynamic team where your expertise in conveyancing will be valued and where you can make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Leicester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Simplify Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Simplify Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Simplify Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Simplify Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager in Leicester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Simplify Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Simplify Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Simplify Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Simplify Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Simplify Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Simplify Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
