At a Glance
- Tasks: Drive growth strategies and optimise marketing channels in the German market.
- Company: Join a fast-growing company transforming healthcare accessibility in Germany.
- Benefits: Competitive salary, 33 days holiday, and a supportive work environment.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Lead impactful initiatives and shape the future of healthcare accessibility.
- Qualifications: Experience in digital marketing, fluent in German, and strong leadership skills.
The predicted salary is between 49500 - 60500 £ per year.
About the Role
We’re looking for a Growth Manager to develop and execute growth strategies that drive significant revenue increases in Germany.
In this role, you’ll oversee marketing channels, optimise performance, and explore new avenues for customer acquisition.
From strategic leadership to hands-on campaign execution, you’ll be responsible for ensuring all growth initiatives are integrated, data-driven, and aligned with Kapsel’s business goals.
This role requires an understanding of the German market, strong leadership skills, and expertise in managing digital marketing channels such as paid search, social media, SEO, and emerging platforms like Bing PPC and Spotify advertising.
You will collaborate with cross-functional teams and drive initiatives that expand our customer base while optimising key performance metrics.
What You’ll Be Doing
As our Growth Manager, you’ll take ownership of channel strategy, resource allocation, and performance optimisation to drive sustainable growth in the German market.
You will work closely with marketing, product, and analytics teams to ensure every initiative contributes to Kapsel’s success.
Key Responsibilities
- Growth Strategy & Execution
- Design and implement growth strategies that align with Kapsel’s objectives and drive substantial revenue growth.
- Oversee a mix of marketing channels, ensuring the right balance between mature, emerging, and experimental platforms.
- Channel Management & Optimisation
- Provide strategic oversight for established channels (e. g., Google Ads, SEO, paid social) to maximise performance.
- Take a hands-on approach to emerging channels like Bing PPC and Spotify advertising, from pilot testing to full-scale execution.
- Identify new, innovative channels (e. g., Tik Tok, You Tube) and assess their potential impact through market research and feasibility studies.
- Data-Driven Growth
- Use advanced analytics tools (GA4, Looker Studio, Data Studio) to track performance, optimise marketing spend, and maximise ROI.
- Implement rigorous monitoring and reporting systems to ensure alignment with revenue, CAC, LTV, and conversion rate targets.
- Resource Allocation & Budgeting
- Manage budget distribution across channels to maximise impact and ROI.
- Prioritise high-performing channels while testing and scaling new opportunities.
- Cross-Functional Collaboration
- Work closely with SEO, CRM, CRO, and product teams to create an integrated approach to growth.
- Align content strategies, campaign themes, and cross-channel insights for enhanced effectiveness.
- Leadership & Team Development
- Lead and expand a team of channel specialists, fostering a culture of innovation, accountability, and continuous improvement.
- Communicate channel performance and growth strategies to senior leadership and key stakeholders.
- What We’re Looking For
- Technical Skills & Experience
- Extensive experience in digital marketing and growth strategy, with a focus on paid media, SEO, and performance marketing.
- Proficiency in Google Ads Manager, GA4, Braze, Klaviyo, Mail Chimp, and SEMrush.
- Strong analytical skills, with extensive experience in Looker Studio, Data Studio, and data segmentation/forecasting.
- Leadership & Strategy
- Proven track record in leading and scaling marketing teams.
- Experience in developing high-impact growth strategies that directly drive revenue expansion.
- Strong understanding of customer acquisition, LTV, CAC, and conversion rate optimisation.
- Market & Industry Knowledge
- Understanding of the German market, including consumer behaviour, competitive landscape, and regulatory considerations.
- Experience adapting global strategies to fit local market nuances.
- Soft Skills & Collaboration
- Ability to work cross-functionally with clinical, product, and patient care teams to enhance growth initiatives.
- Strong communication and stakeholder management skills, with experience leading strategic presentations.
- Language & Tools
- Fluent in German
- Experience with project management tools like Asana is a plus but not essential.
- Why You’ll Love Working Here
Join a fast-growing company that is transforming healthcare accessibility in Germany.
As German Growth Manager, you’ll have the freedom to innovate, lead high-impact strategies, and drive meaningful growth in a rapidly expanding market.
- Impactful Work: Shape the future of healthcare accessibility through data-driven growth initiatives.
- Leadership Opportunity: Build and scale a high-performing team.
- Collaborative Culture: Work alongside industry experts in marketing, product, and operations.
- Competitive Compensation: Enjoy a market-leading salary and benefits package.
- Growth & Development: Learning opportunities whilst growing within a fast growth brand
- Salary Range: £45-50k
• Basics you can expect
- 33 days (Inclusive of Bank Holidays) + 1 day after 2 years of service, up to 5 extra days
- Extra day off for your birthday
- Company share scheme
- Income Protection
- Cycle to Work Scheme
- My Gym Discounts
- Company pension scheme
- Quarterly Team Training and Social Budget
- Enhanced Maternity and Paternity Leave
- Rewarding bonus incentive scheme
- ☎️
24/7 helpline for physical and mental health support, counselling, and other wellbeing resources.
- Love2Shop Discount
- Hybrid working
• Office extras
- Fresh fruit
- ☕
- A free coffee machine
The Simple Online Healthcare Promise
Founded in 2015, we started off as a small pharmacy with big dreams.
Today, we are trusted by over 1500 patients per day, making sure they receive their medication safely and on time.
We're always on the lookout for talent.
If you're passionate about helping make lives easier, we'd love to hear from you.
Join us on our journey to create affordable health solutions.
Apply today to be part of a team that values growth, collaboration, and the simplification of healthcare.
Your journey towards creating impactful experiences in the healthcare industry starts here.
Ready to make a difference? Apply now!
Simple Online Healthcare is proud to be an Equal Opportunity Employer.
We are a 2023 Circle Back Initiative Employer – we commit to respond to every applicant
German speaking Growth Manager employer: Simple Online Healthcare
At Simple Online Healthcare, we pride ourselves on being an excellent employer by fostering a supportive and innovative work culture that prioritises patient care and professional development. Our fully remote team offers flexible working hours, competitive locum rates, and opportunities for collaboration with experienced prescribers, ensuring that you can grow your skills while making a meaningful impact in the healthcare sector.
StudySmarter Expert Advice🤫
We think this is how you could land German speaking Growth Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Simple Online Healthcare and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Simple Online Healthcare are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Simple Online Healthcare on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Simple Online Healthcare. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace German speaking Growth Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Simple Online Healthcare. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Simple Online Healthcare:Show us that you’ve done your homework! In your application, briefly mention what you admire about Simple Online Healthcare’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Simple Online Healthcare
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Simple Online Healthcare will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Simple Online Healthcare, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
