At a Glance
- Tasks: Take charge of our e-commerce site and digital channels, driving performance and strategy.
- Company: Join Simple Lighting, a leading UK LED lighting specialist with a dynamic team.
- Benefits: Starting salary of £45,000, hybrid work, 25 days holiday, and pension scheme.
- Other info: Enjoy direct access to the founder and a clear path for growth.
- Why this job: Own your role and make impactful decisions in a fast-paced environment.
- Qualifications: 4+ years in e-commerce, hands-on Shopify experience, and strong Google Ads skills.
Location: Wirral (hybrid – 3 days office; 2 days from home)
Salary: £45,000 starting, scaling to £55,000 based on agreed performance targets reviewed at 12 months
Reports To: Founder / Managing Director
Employment Type: Full-time; Permanent
About Simple Lighting
Simple Lighting is a UK-based LED lighting specialist established in 2009, selling 1,000+ products across domestic and commercial categories. We operate on Shopify Plus, alongside sub-brands ExitGuardian (emergency lighting), Lighteez and TitanDrive. Our customer base splits roughly 50/50 between trade (Electricians, contractors) and DIY homeowners, and we hold around 14,000 combined five-star reviews across Google, Trustpilot and Reviews.io.
We’ve just completed a major platform migration from Magento 2 to Shopify Plus, and we’re now in the next phase of growth – sharpening paid media, scaling content, optimising conversion, and building out internal tooling. We’re a small, capable team that moves quickly and values direct, practical thinking over corporate process.
The Role
We need an E-Commerce Manager who can take operational ownership of the website and surrounding digital channels, freeing up the Founder to focus on strategy, supplier relationships and product development. This isn’t a coordinator role – you’ll own trading performance, run the digital marketing stack, and lead the content team day-to-day.
You’ll work closely with the Founder, the Office Managers (Will and Chris), the Content Manager (Janelle), and our Philippines-based creative team (Designers, Copywriters, 3D Artist, Social Exec).
Key Responsibilities
- Trading and Site Performance: Own day-to-day trading performance across Simple Lighting and sub-brand sites. Monitor and report on revenue, conversion rate, AOV, traffic and margin (GA4, Shopify Analytics, ProfitMetrics). Identify and action commercial opportunities – promotions, bundling, price testing, range gaps. Manage the Shopify Plus backend – collections, navigation, product catalogue, app stack.
- Paid Media: Manage Google Ads (currently self-managed by the Founder – you’ll take this on). Develop Microsoft Ads further (server-side tracking already in place). Lead Meta ads strategy – Advantage+ Shopping Campaigns, creative testing pipeline, volume creative tooling. Make profit-led decisions, not revenue-led – we care about contribution margin, not vanity ROAS.
- SEO and Content: Work with Janelle to maintain the content roadmap – category pages, product pages, blog content, FAQ schema. Enforce content standards (commercial intent on category pages, internal linking, SEMrush-validated keywords, meta data standards). Continue post-migration SEO work – indexation monitoring, GSC management, technical fixes. Oversee Amazon listing optimisation alongside the website.
- Email and Retention: Manage Klaviyo – campaigns, flows, segmentation, deliverability. Build the retention programme alongside acquisition.
- Team and Suppliers: Brief and review work from the Philippines team (Designers, Copywriters, Social Exec) – briefs out by 10am UK for same-day acknowledgement. Line-manage Janelle (content) day-to-day. Liaise with payment processors, platform partners and external agencies.
- Reporting: Weekly trading report to the Founder. Monthly performance review with clear actions.
What We’re Looking For
Essential: 4+ years in an e-commerce role, ideally including time as an E-Commerce Manager or Senior Executive. Hands-on Shopify experience (Plus preferred but not essential). Proven Google Ads ownership – you’ve personally built and optimised campaigns, not just briefed an agency. Strong SEO fundamentals – on-page, technical basics, content strategy, GSC literacy. Comfortable in GA4 and pulling your own data – not afraid of a spreadsheet. Confident managing creative and content briefs. Direct, plain-English communicator – we don’t do corporate fluff.
Nice to Have: Commercial awareness around profit, not just revenue – experience with profit-based bidding tools like ProfitMetrics, or a track record of managing to contribution margin. Meta ads management experience. Klaviyo or comparable email platform experience. Algolia or similar on-site search and merchandising tool experience. Background in trade / DIY, lighting, electrical or home improvement. Experience post-migration (Magento to Shopify, BigCommerce to Shopify, etc.). Amazon Seller Central exposure.
You’ll Thrive Here If You: Want operational ownership, not committees. Prefer making the decision and moving, then measuring. Are comfortable being the most senior digital person in the room. Push back when you disagree – we’d rather argue it out than agree quietly.
What We Offer: £45,000 starting salary, scaling to £55,000 based on agreed performance targets reviewed at 12 months (targets set jointly within your first 30 days – typically around revenue growth, profit margin and conversion rate). Hybrid working – 3 days in our Wirral office, 2 days from home. 25 days holiday plus bank holidays. Pension scheme. Genuine ownership of the role – you’ll set the agenda, not chase someone else’s. Direct access to the founder and the commercial reality of the business. An established, profitable business (16 years trading) with clear growth plans.
E-Commerce Manager in Birkenhead employer: Simple Lighting Ltd
At Simple Lighting, we pride ourselves on being an excellent employer that fosters a dynamic and collaborative work culture. Located in Wirral, our hybrid working model allows for flexibility with three days in the office and two days from home, promoting a healthy work-life balance. We offer competitive salaries, genuine ownership of your role, and direct access to leadership, ensuring ample opportunities for personal and professional growth within our established and thriving business.
StudySmarter Expert Advice🤫
We think this is how you could land E-Commerce Manager in Birkenhead
✨Tip Number 1
Network like a pro! Reach out to people in the e-commerce space, especially those who work with Shopify or have experience in digital marketing. Attend industry events or webinars, and don’t be shy about sliding into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past successes in e-commerce management. Include case studies of campaigns you've run, metrics you've improved, and any creative projects you've led. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by doing your homework. Research Simple Lighting and understand their products, target audience, and recent changes like the migration to Shopify Plus. Be ready to discuss how you can contribute to their growth and tackle challenges they might face in the e-commerce landscape.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in the role and the company. Don’t forget to follow up after applying – a little nudge can go a long way!
We think you need these skills to ace E-Commerce Manager in Birkenhead
Some tips for your application 🫡
Be Yourself:When you're writing your application, let your personality shine through! We want to get to know the real you, so don’t be afraid to show your passion for e-commerce and what makes you tick.
Tailor Your Application:Make sure to customise your application to fit the E-Commerce Manager role. Highlight your hands-on experience with Shopify and Google Ads, and how you've driven performance in previous roles. We love specifics!
Show Your Results:We’re all about results here at Simple Lighting. Include metrics and achievements from your past roles that demonstrate your impact on trading performance, conversion rates, or any other relevant KPIs. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands quickly. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Simple Lighting Ltd
✨Know Your Numbers
As an E-Commerce Manager, you'll need to be comfortable with metrics. Brush up on your knowledge of revenue, conversion rates, and AOV. Be ready to discuss how you've used data in past roles to drive performance and make decisions.
✨Showcase Your Shopify Skills
Since the role involves managing the Shopify Plus backend, make sure you can talk about your hands-on experience with Shopify. Prepare examples of how you've optimised product catalogues or improved site navigation in previous positions.
✨Be Ready for Creative Discussions
You'll be leading a content team, so come prepared to discuss your approach to content strategy. Think about how you've enforced content standards in the past and be ready to share specific examples of successful campaigns or projects.
✨Demonstrate Commercial Awareness
This role is all about profit, not just revenue. Be prepared to discuss your understanding of contribution margin and how you've made profit-led decisions in your previous roles. Highlight any experience with tools like ProfitMetrics if you have it.
