At a Glance
- Tasks: Lead innovative marketing strategies to drive growth and customer engagement.
- Company: Join a respected motor retail business with a strong reputation for customer service.
- Benefits: Competitive salary, company car, pension, and a supportive culture.
- Other info: Dynamic environment with opportunities for creativity and professional growth.
- Why this job: Shape the future of a growing business and make a real impact.
- Qualifications: 5+ years in marketing with leadership experience and a passion for driving change.
The predicted salary is between 37500 - 50000 £ per year.
Full-Time
The Opportunity
This is an exciting opportunity to join one of the North East's most established and respected motor retail businesses and play a leading role in shaping its next chapter of growth.
For an ambitious and experienced marketer, this is a rare chance to create a genuine growth engine within a values-driven organisation that is committed to continuous improvement and exceptional customer service.
Simon Bailes has built a strong reputation founded on customer service, trust, integrity and long-standing relationships.
As the business continues to evolve, with new franchise opportunities, brand development projects and a new website strategy, we are looking for a talented marketing professional to help drive change and accelerate success.
This is far more than a traditional marketing role.
It is an opportunity to build on a trusted brand whilst creating innovative marketing strategies that deliver measurable commercial results.
You will have the freedom to shape the future direction of marketing across the business, developing campaigns that increase the sale of new cars, used vehicles and light commercial vehicles, while strengthening customer engagement and loyalty.
The Role
Reporting to the managing director initially, you will lead and deliver an always-on marketing strategy that drives awareness, customer acquisition and revenue growth across the dealership.
Working alongside internal stakeholders and external agency partners, you will develop consistent, distinctive brand storytelling that builds trust, showcases the quality of our customer experience and strengthens our market position.
Key responsibilities include
- Developing and delivering the overall marketing strategy aligned to business objectives.
- Leading the ongoing development of the Simon Bailes brand and customer experience.
- Supporting the launch and growth of new franchise opportunities.
- Working closely with agency partners on branding, website development, PPC, SEO, PR and digital performance.
- Producing compelling, high-quality content optimised for search and designed to drive engagement and conversion.
- Developing integrated campaigns across website, social media, email marketing, paid search and events.
- Managing and developing a Marketing Executive.
- Setting clear KPIs and reporting on campaign performance and return on investment.
- Managing marketing budgets to maximise effectiveness and commercial impact.
- Building strong relationships with manufacturer marketing teams and external partners.
- Ensuring every marketing activity reflects the company's values, reputation and commitment to customer service excellence.
- The Ideal Candidate
We are looking for an experienced and energetic marketing professional who combines strategic thinking with a hands-on approach.
You will be passionate about marketing, thrive on challenge and be motivated by the opportunity to deliver meaningful change within a growing business.
You will be equally comfortable developing long-term strategy and rolling up your sleeves to execute campaigns that produce measurable results.
You’ll bring
- At least five years' marketing experience, including leadership or team management responsibility.
- A proven track record of developing and delivering successful marketing strategies that drive growth.
- Strong knowledge of digital marketing, performance marketing and customer acquisition.
- Experience across SEO, PPC, social media, email marketing, websites and content creation.
- The ability to create compelling content and brand stories that engage audiences and generate commercial results.
- Experience managing external agencies and stakeholders.
- Strong analytical and reporting skills with a focus on continuous improvement and ROI.
- Experience using website CMS platforms, Google Analytics, Canva and/or Adobe Creative Suite.
- Excellent communication, relationship-building and leadership skills.
- Commercial awareness combined with creativity, initiative and attention to detail.
Motor industry experience would be advantageous but is not essential.
We are more interested in finding an exceptional marketer with the drive, ambition and expertise to make a significant impact.
What We Offer
- Competitive salary of £37,500 to £50,000 per annum
- Company car
- Company pension
- Referral programme
- The opportunity to shape the future of a respected and growing automotive business
- A supportive, values-led culture where your ideas and expertise can make a real difference
- #J-18808-Ljbffr
Marketing Manager in Northallerton employer: Simon Bailes Peugeot
Join Simon Bailes, one of the North East's most respected motor retail businesses, as a Marketing Manager and be part of a values-driven culture that prioritises exceptional customer service and continuous improvement. With competitive salaries, a company car, and a supportive environment, this role offers you the chance to shape innovative marketing strategies that drive growth while fostering your professional development in a dynamic setting. Here, your ideas will not only be welcomed but celebrated, making it an ideal place for ambitious marketers looking to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Northallerton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Simon Bailes Peugeot and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Simon Bailes Peugeot are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Simon Bailes Peugeot on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Simon Bailes Peugeot. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Northallerton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Simon Bailes Peugeot. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Simon Bailes Peugeot:Show us that you’ve done your homework! In your application, briefly mention what you admire about Simon Bailes Peugeot’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Simon Bailes Peugeot
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Simon Bailes Peugeot will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Simon Bailes Peugeot, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
