At a Glance
- Tasks: Lead performance marketing to boost customer acquisition and optimise media spend.
- Company: Join Simmer, a fast-growing UK consumer brand revolutionising healthy eating.
- Benefits: Enjoy autonomy, substantial budgets, and direct access to founders.
- Other info: Collaborate with an in-house creative team to drive innovative advertising strategies.
- Why this job: Make a real impact on a thriving brand while shaping the future of healthy eating.
- Qualifications: Proven experience in performance marketing with strong media buying skills.
The predicted salary is between 63000 - 77000 £ per year.
Simmer is one of the UK's fastest-growing consumer brands, built on a simple idea: healthy food should taste extraordinary. Founded by brothers Simmy and Jhai with £10 of ingredients, we've grown into a profitable, bootstrapped £100M+ ARR business, serving tens of thousands of customers across the UK. We've been named among The Sunday Times 100 fastest-growing private companies for three consecutive years, ranking 5th in the latest list. Our ambition is to become the defining brand in healthy eating, expanding into new products, new markets and opportunities beyond the category we started in.
Performance marketing has been fundamental to Simmer's growth. We've built a substantial acquisition engine, backed by significant media investment, a strong product and an entirely in-house creative and marketing team. We're looking for someone who can take ownership of acquisition at scale and make it materially better. This role involves understanding the nuances of managing significant media budgets, identifying opportunities that others might overlook, and working out what could work considerably better.
You’ll work directly with our founders and growth leadership, taking hands-on ownership of performance marketing while helping shape how we approach acquisition more broadly. A particularly important part of this role is the relationship between performance and creative. We want someone who can work closely with our in-house team of content producers, brand specialists and creatives to identify what makes advertising effective, develop stronger concepts and build a continuous cycle of testing, learning and improvement.
What you'll be doing:
- Own and improve acquisition: Take hands-on ownership of paid acquisition, particularly Meta and Google, including media buying, optimisation, testing and reporting. Identify opportunities to scale spend profitably, improve efficiency and strengthen customer acquisition economics.
- Make creative a competitive advantage: Work directly with our brand and content teams to influence what advertising gets made. Understand why certain concepts, hooks and messaging convert, and translate those insights into better creative briefs.
- Identify the next opportunities: Look beyond the platforms to identify improvements across landing pages, conversion, offers and the wider customer acquisition journey.
We want someone who enjoys getting into the accounts, understanding what's happening and making the decisions that improve performance.
What we're looking for:
- Exceptional hands-on media buying ability.
- Strong creative judgement.
- Commercial instinct.
- A strong testing mindset.
- An understanding of the wider customer journey.
- Ownership and independence.
What makes someone successful at Simmer?
- You're commercially instinctive.
- You're a builder.
- You're curious about your craft.
- You take ownership.
- You're motivated by the challenge.
Why join Simmer?
- Meaningful scale and investment.
- Genuine ownership.
- Direct access to the founders.
- An entirely in-house team.
- The opportunity to build.
We're looking for someone with the judgement, curiosity and ability to make our acquisition engine considerably better.
Head of Performance Marketing in London employer: Simmer
Simmer is an exceptional employer that fosters a vibrant and creative work culture in the heart of London. With a focus on authentic storytelling and innovative marketing, employees are encouraged to grow their skills and influence the brand's evolution while working closely with the Founder and a passionate team. The company offers competitive salaries, bonuses, and the unique opportunity to shape a rapidly growing brand that resonates with customers, making it a truly rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Performance Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Simmer and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Simmer are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Simmer on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Simmer. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Performance Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Simmer. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Simmer:Show us that you’ve done your homework! In your application, briefly mention what you admire about Simmer’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Simmer
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Simmer will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Simmer, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
