At a Glance
- Tasks: Create and execute marketing programmes that boost brand awareness and generate leads.
- Company: Join Similarweb, a leader in digital intelligence with a vibrant culture.
- Benefits: Competitive pay, focus on well-being, and opportunities for personal growth.
- Other info: Diversity and inclusion are at our core; bring your authentic self to work.
- Why this job: Be part of a dynamic team driving impactful marketing solutions in a fast-paced environment.
- Qualifications: 3+ years in field marketing or events, strong communication, and project management skills.
The predicted salary is between 50000 - 70000 £ per year.
About Similarweb: Similarweb is the leading digital intelligence platform, helping companies understand everything happening online — from search to traffic to transactions. We provide the most efficient, trusted data to support strategic decisions across the digital landscape. Our customers include global leaders in Retail, CPG, Financial Services, and Tech, such as Nestlé, Danone, L'Oréal, and more.
The Role: We’re looking for a Senior Field Marketing Manager with strong experience in marketing and events—someone creative, organized, detail-oriented, and passionate about partnering with Sales on a daily basis. You bring a proactive mindset and the ability to develop innovative marketing solutions that drive pipeline impact. You will report to the Global Field Marketing Director and join a high-performing Revenue Marketing team focused on elevating our brand and accelerating growth.
Responsibilities
- Build and execute regional marketing programs that drive brand awareness, lead generation, and pipeline creation.
- Own regional events end-to-end, including planning, logistics, vendor management, onsite execution, lead capture, and ROI measurement.
- Support GTM teams by organizing, and presenting campaign and event performance data.
- Optimize regional marketing spend to maximize ROI across programs and activities.
- Ensure all field campaigns launch on time, on budget, and in alignment with global marketing strategy.
- Manage day‑to‑day operations, budgets, vendors, and purchase orders to ensure seamless execution.
- Lead customer marketing initiatives such as case studies, testimonials, and video content.
Key Qualifications
- Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
- 3+ years of relevant experience in field marketing, events, or demand generation in a B2B or SaaS environment.
- Proven track record executing regional events and local campaigns from start to finish.
- Strong communication, project management, and vendor management skills.
- Highly organized, adaptable, and comfortable managing budgets and multiple priorities.
- Proficient with CRM and marketing automation tools, with strong data and ROI analysis capabilities.
- Someone who can leverage their local presence or influence to drive impact and overcome challenges.
- Willingness to travel as needed for regional events, meetups, and market activities.
Why you’ll love working at Similarweb
Our product is the centerpiece of the role; our customers and employees rave about it. We encourage an open dialogue and empower employees to bring ideas to the table, with the resources to take initiative and create meaningful change.
Benefits
We offer competitive compensation packages and a strong emphasis on well‑being, community, and learning solutions.
Diversity & Inclusion
Diversity isn’t just a buzzword. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience, to better serve our customers worldwide.
Senior Field Marketing Manager (EMEA) employer: SimilarWeb
At Similarweb, we pride ourselves on being a leading digital intelligence platform that not only values creativity and innovation but also fosters a collaborative work environment. Our commitment to employee well-being, professional growth, and inclusivity ensures that every team member can thrive while contributing to impactful marketing strategies. With competitive compensation and a culture that encourages open dialogue, working in our EMEA office offers a unique opportunity to make a significant difference in the digital landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Field Marketing Manager (EMEA)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past marketing campaigns and events. This is your chance to demonstrate your creativity and organisational skills, which are key for a Senior Field Marketing Manager role.
✨Tip Number 3
Prepare for interviews by researching Similarweb and understanding our products. Be ready to discuss how your experience aligns with our goals, especially in driving brand awareness and lead generation. Tailor your answers to show how you can make an impact!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Similarweb.
We think you need these skills to ace Senior Field Marketing Manager (EMEA)
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for marketing and events shine through. We want to see that you’re not just ticking boxes but genuinely excited about the role and how you can contribute to our team.
Tailor Your Experience:Make sure to highlight your relevant experience in field marketing and events. We love seeing specific examples of how you've driven brand awareness or lead generation in your previous roles—this helps us understand how you can bring value to our team.
Be Organised and Clear:Your application should reflect the strong organisational skills we’re looking for. Keep it clear and concise, and make sure to structure your information logically. This will show us that you can manage multiple priorities effectively.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at Similarweb!
How to prepare for a job interview at SimilarWeb
✨Know Your Stuff
Before the interview, dive deep into Similarweb's products and services. Understand their digital intelligence platform and how it benefits clients in various sectors. This knowledge will help you demonstrate your passion for the role and show that you're genuinely interested in what they do.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your experience in field marketing and events. Be ready to discuss how you've successfully executed regional campaigns and managed budgets. Tailor your stories to reflect the responsibilities mentioned in the job description.
✨Be Data-Driven
Since the role involves ROI measurement and data analysis, come prepared with insights on how you've used data to drive marketing decisions in the past. Discuss any tools or methodologies you've employed to optimise marketing spend and improve campaign performance.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about the team dynamics, upcoming projects, or how success is measured in the role. This shows your enthusiasm and helps you gauge if the company culture aligns with your values.
