Product Marketing Manager- SEO

Similarweb is the leading digital intelligence platform used by thousands of global customers. Our wide range of solutions power the digital strategies of companies like Google, eBay, and Adidas. We help our customers succeed in today’s digital world by giving them access to data-driven insights, competitive benchmarks, strategic analysis, and more. In 2021, we went public on the New York Stock Exchange, and we haven’t stopped growing since!

Your job will be to demonstrate how Similarweb’s new Search Intelligence solves search marketers’ most critical business questions. We approach product marketing as a mission-critical opportunity to disrupt the market intelligence category, make our customers data-driven superheroes, and ultimately let Similarweb’s actionable insights speak for themselves.

You will:

• Shape the voice and tell the story of Similarweb’s value to SEO and search marketing teams across the world.
• Ensure the entire company speaks the same language when it comes to your product’s messaging and positioning.
• Launch new products and features to the market, including external communications and campaigns, sales collateral, sales enablement and usage monitoring.
• Ensure customer-facing teams are trained and ready to sell, and effectively communicate to customers.
• Closely collaborate with our product, solutions, marketing and sales teams to define, develop and execute product marketing strategies and plans.
• Drive new sales and post-purchase engagement and retention initiatives for your products and help educate and grow a healthy user base.

Responsibilities:

You will be expected to think and act both strategically and tactically: from the creation of plans, to hands-on execution. You must be a self-starter, comfortable with ambiguity in an ever-changing environment, and pay careful attention to detail. You must have the ability to quickly formulate strategies and plans that are backed by data & storytelling and execute across many work functions simultaneously.

• Build a deep understanding of our customers and their use cases, Similarweb’s value proposition, the market, and the competition to help drive customer engagement.
• Create feature positioning, messaging and marketing strategy (based on market factbase and data analysis) to produce content that communicates the Similarweb value in our customers’ language.
• Identify marketing strategies to activate, onboard, educate, engage, up-sell, and retain customers.
• Work closely with a cross-functional team of product managers, analysts, marketers, business managers, and salespeople to launch features globally.
• Partner with Product on strategy, positioning, differentiation and product launch; Marketing on content & campaigns; Enablement on training; GTM on customer feedback and education.
• Work with our Product Education team to create relevant content that successfully educates customers how to onboard and get value from the product.
• Think creatively and analyze data to strategically direct next steps and continually improve performance through optimized messaging and targeting.

Requirements:

• Significant experience in product marketing from a B2B SaaS company.
• Previous experience working within the SEO or search marketing space.
• Captivating storytelling, superb communication and presentation skills.
• Able to work independently and autonomously, focusing on key outcomes amidst competing priorities.
• Team player, strong at facilitating alignment and building relationships across an organization.
• Analytical thinker, excellent problem solving, planning and execution skills.
• A strong writer and able to create compelling one-pagers, decks and customer-facing collateral.
• Motivated and hard working.
• Ability to be flexible and adapt to change.

Why you’ll love being a Similarwebber:

• You’ll actually love the product you work with: Our customers aren’t our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said “the product.”
• You’ll find a home for your big ideas: We encourage an open dialogue and empower employees to bring their ideas to the table.
• We offer competitive perks & benefits: We take your well-being seriously, and offer competitive compensation packages to all employees.
• You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department?
• Diversity isn’t just a buzzword: We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work.