Senior Field Marketing Manager (EMEA) in London

About Similarweb: Similarweb is the leading digital intelligence platform, helping companies understand everything happening online — from search to traffic to transactions. We provide the most efficient, trusted data to support strategic decisions across the digital landscape. Our customers include global leaders in Retail, CPG, Financial Services, and Tech, such as Nestlé, Danone, L'Oréal, and more.

The Role: We’re looking for a Senior Field Marketing Manager with strong experience in marketing and events—someone creative, organized, detail-oriented, and passionate about partnering with Sales on a daily basis. You bring a proactive mindset and the ability to develop innovative marketing solutions that drive pipeline impact. You will report to the Global Field Marketing Director and join a high-performing Revenue Marketing team focused on elevating our brand and accelerating growth.

So, what will you be doing all day?

• Build and execute regional marketing programs that drive brand awareness, lead generation, and pipeline creation.
• Own regional events end-to-end, including planning, logistics, vendor management, onsite execution, lead capture, and ROI measurement.
• Support GTM teams by organizing, and presenting campaign and event performance data.
• Optimize regional marketing spend to maximize ROI across programs and activities.
• Ensure all field campaigns launch on time, on budget, and in alignment with global marketing strategy.
• Manage day-to-day operations, budgets, vendors, and purchase orders to ensure seamless execution.
• Lead customer marketing initiatives such as case studies, testimonials, and video content.

This is the perfect job for someone who:

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
• 3+ years of relevant experience in field marketing, events, or demand generation in a B2B or SaaS environment.
• Proven track record executing regional events and local campaigns from start to finish.
• Strong communication, project management, and vendor management skills.
• Highly organized, adaptable, and comfortable managing budgets and multiple priorities.
• Proficient with CRM and marketing automation tools, with strong data and ROI analysis capabilities.
• Someone who can leverage their local presence or influence to drive impact and overcome challenges.
• Willingness to travel as needed for regional events, meetups, and market activities.

Why you’ll love being a Similarwebber:

• You’ll actually love the product you work with: Our customers aren’t our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said “the product.” Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.
• You’ll find a home for your big ideas: We encourage an open dialogue and empower employees to bring their ideas to the table. You’ll find the resources you need to take initiative and create meaningful change within the organization.
• We offer competitive perks & benefits: We take your well-being seriously, and offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings and happy hours.
• You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department? Whether it’s Career Week, personalized coaching, or our ongoing learning solutions, you’ll find all the tools and opportunities you need to develop your career right here.
• Diversity isn’t just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience.