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- Tasks: Create and execute marketing programs that boost brand awareness and generate leads.
- Company: Join Similarweb, a leading digital intelligence platform trusted by global brands.
- Benefits: Competitive salary, wellness perks, team outings, and career development opportunities.
- Other info: Diverse and inclusive workplace that values your unique ideas and perspectives.
- Why this job: Work with innovative products and make a real impact in a dynamic environment.
- Qualifications: 3+ years in field marketing or events, strong communication, and project management skills.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About Similarweb: Similarweb is the leading digital intelligence platform, helping companies understand everything happening online — from search to traffic to transactions. We provide the most efficient, trusted data to support strategic decisions across the digital landscape. Our customers include global leaders in Retail, CPG, Financial Services, and Tech, such as Nestlé, Danone, L'Oréal, and more.
The Role: We’re looking for a Field Marketing Manager with strong experience in marketing and events—someone creative, organized, detail-oriented, and passionate about partnering with Sales on a daily basis. You bring a proactive mindset and the ability to develop innovative marketing solutions that drive pipeline impact. You will report to the Global Field Marketing Director and join a high-performing Revenue Marketing team focused on elevating our brand and accelerating growth.
So, what will you be doing all day?
- Build and execute regional marketing programs that drive brand awareness, lead generation, and pipeline creation.
- Own regional events end-to-end, including planning, logistics, vendor management, onsite execution, lead capture, and ROI measurement.
- Support GTM teams by organizing, and presenting campaign and event performance data.
- Optimize regional marketing spend to maximize ROI across programs and activities.
- Ensure all field campaigns launch on time, on budget, and in alignment with global marketing strategy.
- Manage day-to-day operations, budgets, vendors, and purchase orders to ensure seamless execution.
- Lead customer marketing initiatives such as case studies, testimonials, and video content.
This is the perfect job for someone who:
- Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
- 3+ years of relevant experience in field marketing, events, or demand generation in a B2B or SaaS environment.
- Proven track record executing regional events and local campaigns from start to finish.
- Strong communication, project management, and vendor management skills.
- Highly organized, adaptable, and comfortable managing budgets and multiple priorities.
- Proficient with CRM and marketing automation tools, with strong data and ROI analysis capabilities.
- Someone who can leverage their local presence or influence to drive impact and overcome challenges.
- Willingness to travel as needed for regional events, meetups, and market activities.
Why you’ll love being a Similarwebber:
- You’ll actually love the product you work with: Our customers aren’t our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said “the product.” Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.
- You’ll find a home for your big ideas: We encourage an open dialogue and empower employees to bring their ideas to the table. You’ll find the resources you need to take initiative and create meaningful change within the organization.
- We offer competitive perks & benefits: We take your well‑being seriously, and offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings and happy hours.
- You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department? Whether it’s Career Week, personalized coaching, or our ongoing learning solutions, you’ll find all the tools and opportunities you need to develop your career right here.
- Diversity isn’t just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience. We believe our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day.
We will handle your application and information related to your application in accordance with the Applicant Privacy Policy available here.
Field Marketing Manager (EMEA) in London employer: SimilarWeb
Contact Detail:
SimilarWeb Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Manager (EMEA) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing projects and successes. This is your chance to showcase what you can bring to the table, especially for a role like Field Marketing Manager.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their marketing strategies and think about how you can contribute. Tailor your answers to show how your experience aligns with their needs—especially in driving brand awareness and lead generation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Similarweb. Let’s make it happen!
We think you need these skills to ace Field Marketing Manager (EMEA) in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for marketing and events shine through. We want to see that you’re not just ticking boxes but genuinely excited about the role and what we do at Similarweb.
Tailor Your Experience: Make sure to highlight your relevant experience in field marketing and events. Use specific examples that demonstrate how you've successfully executed campaigns or managed events, as this will resonate with us and show you understand the role.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on communicating your skills and experiences effectively. This will help us see your potential right away!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it makes the whole process smoother for everyone involved.
How to prepare for a job interview at SimilarWeb
✨Know Your Stuff
Before the interview, dive deep into Similarweb's products and services. Understand how they help businesses with digital intelligence. This knowledge will not only impress your interviewers but also allow you to tailor your answers to show how your skills can directly benefit their goals.
✨Showcase Your Event Experience
Since the role involves managing regional events, come prepared with specific examples of events you've executed. Discuss the planning process, challenges faced, and how you measured success. This will demonstrate your hands-on experience and ability to drive results in a similar environment.
✨Be Data-Driven
Similarweb values data and ROI analysis, so be ready to discuss how you've used data to inform your marketing strategies. Bring examples of how you've optimised campaigns based on performance metrics, and be prepared to talk about the tools you’ve used for analysis.
✨Emphasise Collaboration
The role requires close collaboration with sales teams, so highlight your teamwork skills. Share instances where you've partnered with sales or other departments to achieve common goals. This will show that you understand the importance of cross-functional collaboration in driving marketing success.