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- Tasks: Lead a data-driven demand generation strategy to drive growth and revenue.
- Company: Join Appfire, a leader in innovative tech solutions.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and career advancement.
- Why this job: Make a significant impact on global marketing strategies and product adoption.
- Qualifications: Proven experience in demand generation and multi-channel marketing.
The predicted salary is between 80000 - 120000 £ per year.
Appfire is seeking a Vice President of Demand Generation to lead a modern, data‑driven demand engine that drives scalable, predictable ARR growth. This leader will own global demand strategy and execution across digital, paid, lifecycle, and field channels—bringing together campaign excellence, performance marketing, and AI‑powered innovation.
This role reports to the CMO and sits at the center of Appfire’s go‑to‑market motion, partnering closely across sales, channel, and marketing teams to accelerate pipeline and revenue. This role specializes in driving adoption of Appfire products across strategic platforms like Atlassian, Microsoft, AWS, and Salesforce marketplaces. In addition to marketplace adoption, this leader will also own responsibility for our direct marketing business and partner demand generation.
What you will do:
- Build and scale a global demand generation strategy that achieves ARR growth targets across all marketing routes to market
- Lead integrated, multi‑channel campaigns across digital, paid media, SEO/AIO, LLM‑driven discovery, events, and lifecycle programs
- Drive full‑funnel performance from awareness through pipeline and revenue
- Manage lead follow up cadence and interlock with Inside Sales
- Ensure governance and compliance across all activities and markets
- Build and execute co‑marketing campaigns/activities with top Appfire partners
Campaign Architecture:
- Build and execute a global campaign framework that aligns with the annual and quarterly GTM priorities across product, sales and channel teams
- Drive audience segmentation, persona targeting, and
Vice President, Demand Generation Marketing in London employer: Silversmith Capital Partners
Contact Detail:
Silversmith Capital Partners Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Vice President, Demand Generation Marketing in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A personal connection can often get you further than just sending in your CV.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Show them you know their stuff, especially about their demand generation strategies and how you can contribute.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with their needs, particularly in driving ARR growth and managing multi-channel campaigns.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Vice President, Demand Generation Marketing in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Vice President, Demand Generation Marketing role. Highlight your experience in building demand generation strategies and leading multi-channel campaigns. We want to see how your skills align with our goals!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role at Appfire. Share specific examples of your past successes in driving ARR growth and managing integrated campaigns. Let us know what excites you about joining our team!
Showcase Your Data-Driven Mindset: Since this role is all about data-driven decision-making, make sure to highlight your analytical skills. Talk about how you've used data to inform your marketing strategies and improve campaign performance. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy to do!
How to prepare for a job interview at Silversmith Capital Partners
✨Know Your Numbers
As a Vice President of Demand Generation, you'll need to demonstrate your understanding of key metrics. Brush up on your knowledge of ARR growth, lead conversion rates, and campaign performance metrics. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Campaign Success
Prepare specific examples of successful multi-channel campaigns you've led. Highlight the strategies you employed, the challenges you faced, and the results achieved. This will show your potential employer that you can deliver on their demand generation goals.
✨Understand the Market Landscape
Familiarise yourself with Appfire's products and their positioning within platforms like Atlassian and Salesforce. Being able to speak knowledgeably about the competitive landscape and how you would drive adoption will set you apart from other candidates.
✨Collaborative Mindset
This role requires close collaboration with sales and marketing teams. Be prepared to discuss how you've successfully worked across departments in the past. Share examples of how you’ve built relationships and aligned strategies to achieve common goals.