At a Glance
- Tasks: Lead brand strategy and customer advocacy while managing a creative team.
- Company: Join Talon.One, the leading incentives engine for top global brands.
- Benefits: Generous learning budget, 30 days leave, and remote work flexibility.
- Other info: Work in a dog-friendly office with great perks and career growth opportunities.
- Why this job: Shape impactful brand narratives and drive customer engagement on a global scale.
- Qualifications: 7–10 years in B2B marketing with strong leadership and content strategy skills.
The predicted salary is between 80000 - 100000 € per year.
ABOUT TALON.ONE
Talon.One is the most powerful incentives engine that unifies loyalty, promotions and gamification into one holistic platform. Backed by enterprise-grade security and scalability, Talon.One empowers companies to build personalized, profitable promotions and loyalty programs using any data. Today, over 250 of the world’s most-loved brands including Adidas, Sephora and Carlsberg work with Talon.One to drive deeper engagement and lasting loyalty with their customers.
ABOUT THE ROLE
Talon.One is looking for a Head/Director of Brand & Advocacy to lead our newly consolidated Brand, Content, and Design functions with customer marketing embedded within to connect as a storytelling engine. This is a high-impact "player-coach" role for a leader who excels at the intersection of creative storytelling and operational scale, with customer-centric content distribution and brand strategy at the core.
You will be the architect of our content engine, transforming customer success stories and complex product narratives into scalable assets that fuel our global pipeline and address the unique pain points of our multi-persona ICP (ideal customer profile). You will also sharpen our Customer Advocacy programme through hiring a customer marketing manager. This is a player-coach role that requires both strategic vision and operational excellence. You’ll manage a team of 6–8 (including freelancers) and partner closely with PR, Product Marketing, Demand Generation, and the Global Events team. This is a full-time role based in Berlin or London.
ONCE YOU ARE HERE YOU WILL
- Define and govern brand standards across a growing international footprint, including navigating evolving team structures and centralisation decisions.
- Own the strategic roadmap for all distribution-led content. Build and scale Talon.One's system for GEO/SEO-optimised assets, gated practitioner guides, and multi-channel distribution that drives measurable growth and net new customer acquisition.
- Future-proof our content. Lead our AI content strategy, working alongside the content team to ensure LLMs, AI-powered search (GEO), and content distribution advance Talon.One's citable authority in the space.
- Develop content frameworks that educate new buyer personas emerging from evolving business relationships, adapting messaging across different commercial relationships and markets.
- Lead the Design and Copy teams to ensure a distinctive, premium brand identity across every touchpoint. Own the system and execution of a reliable brand voice that is trustworthy and represents Talon.One's values.
- Build a world-class advocacy programme. Identify and activate Customer Champions for case studies, speaking engagements, and community-led growth, using customer voice as a brand and distribution lever.
- Serve as the bridge between Product Marketing and Demand Gen, ensuring our best product and customer stories are integrated into growth channels.
WHAT WE NEED YOU TO BRING TO THE TABLE
- Experience in a large enterprise launching, repositioning, or scaling a new business unit or product line, you know how to build messaging and content frameworks for a new buyer from scratch.
- 7–10+ years of B2B Marketing experience, with a proven track record of managing and developing multidisciplinary creative and technical teams.
- Experience building content engines that move beyond "output" to "outcome." You understand how content fuels the pipeline.
- Deep understanding of SEO/GEO, content attribution, and how the "modern tech stack" (AI, CMS, CRM) supports brand distribution.
- Direct experience scaling customer reference or advocacy programs in an Enterprise SaaS environment.
- Proven track record leveraging a brand’s community as a content and distribution lever, not just a retention tool.
- Strong creative instincts: you care about design, storytelling, and how content shows up across different formats and platforms.
- Experience in Commerce Tech, Fintech, or complex Enterprise SaaS is a major plus.
WHAT'S IN IT FOR YOU
- €1,000 annual learning budget, full LinkedIn Learning access, and free German language courses to boost your skills.
- 30 days of annual leave, plus extra paid days for your birthday and moving day.
- Home office setup budget, a monthly home office allowance.
- Freedom to work from abroad for up to 90 days worldwide!
- Mental health support with nilo.health and a discounted Urban Sports Club membership.
- 20% company subsidy on your pension contributions.
- Subsidised BVG public transport ticket and a dog-friendly Berlin office where your furry friend is welcome.
- Lease your ideal bike through BusinessBike.
Head/Director of Brand & Advocacy in London employer: Silversmith Capital Partners
Talon.One is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the realm of brand and advocacy. With a strong emphasis on employee growth, Talon.One offers generous benefits such as a €1,000 annual learning budget, 30 days of annual leave, and the flexibility to work from abroad, all within a vibrant Berlin office that welcomes pets. Join a team that values creativity and collaboration, while empowering you to shape the future of customer engagement and loyalty.
Contact Detail:
Silversmith Capital Partners Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Head/Director of Brand & Advocacy in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your personality! When you get an interview, let your passion for brand storytelling shine through. Be authentic and let them see the real you.
✨Tip Number 3
Prepare for those tricky questions! Think about how your experience aligns with their needs, especially around customer advocacy and content strategy. Practice makes perfect!
✨Tip Number 4
Don’t forget to follow up! A quick thank-you email after your interview can keep you top of mind. Plus, it shows you’re genuinely interested in the role.
We think you need these skills to ace Head/Director of Brand & Advocacy in London
Some tips for your application 🫡
Show Your Creative Side:When applying for the Head/Director of Brand & Advocacy role, let your creativity shine through! Use storytelling in your application to demonstrate how you can connect with audiences and convey brand messages effectively.
Tailor Your Experience:Make sure to highlight your relevant experience in B2B marketing and content strategy. We want to see how your past roles have prepared you to build and scale content engines that drive measurable growth.
Be Data-Driven:Don’t forget to mention your understanding of SEO/GEO and how you’ve used data to inform your content strategies. Show us how you can leverage analytics to enhance brand distribution and customer engagement.
Apply Through Our Website:We encourage you to apply directly through our website! It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the role.
How to prepare for a job interview at Silversmith Capital Partners
✨Know Your Brand Inside Out
Before the interview, dive deep into Talon.One's brand values, mission, and recent campaigns. Understanding how they position themselves in the market will help you align your vision with theirs and demonstrate your genuine interest.
✨Showcase Your Storytelling Skills
Prepare to discuss specific examples of how you've transformed complex narratives into engaging content. Highlight your experience in building content frameworks that resonate with diverse buyer personas, as this is crucial for the role.
✨Demonstrate Strategic Thinking
Be ready to outline your approach to developing a strategic roadmap for content distribution. Discuss how you would leverage SEO/GEO strategies and AI tools to enhance brand visibility and customer engagement.
✨Emphasise Team Leadership Experience
Since this role involves managing a team, share your experiences in leading multidisciplinary teams. Talk about how you've fostered collaboration between creative and technical members to achieve common goals, especially in a B2B context.
