At a Glance
- Tasks: Drive demand generation and business growth through innovative marketing strategies across France and Southern Europe.
- Company: Join Silverfort, a leader in identity security with a collaborative and innovative culture.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Opportunity to collaborate globally and enhance your career in a thriving industry.
- Why this job: Make an impact in the fast-growing identity security sector while working with top-tier clients.
- Qualifications: 3-5 years in B2B Field or Channel Marketing; strong communication and organisational skills.
The predicted salary is between 50000 - 65000 € per year.
Silverfort is on a mission to bring identity security everywhere – to every human, machine, and AI agent, both on-prem and in the cloud. Our unique technology secures identities & access at runtime, in ways that weren’t possible before. With the broadest identity security platform in the market, trusted by more than 1,000 customers including many Fortune 100 companies, Silverfort is uniquely positioned to lead the fast-growing identity security category.
As a Field and Channel Marketing Manager for France and Southern Europe, you will play a pivotal role in driving demand generation and business growth across the region. This position is responsible for creating and executing innovative field marketing strategies that generate high-quality leads, convert them into opportunities, and build a robust sales pipeline. The individual will be responsible for organizing virtual and in-person events, channel marketing, managing metrics and reporting, and collaborating cross-functionally with sales, product, digital marketing, and customer marketing to drive revenue.
Responsibilities
- Manage the regional marketing planning for France and Southern Europe in tight collaboration with local leadership and the extended marketing teams.
- Plan and execute regional events, from large trade shows to intimate lunch & learns, and everything in between. Collaborate with the sales leaders to decide key events, establish goals, and ensure a flawless pre- and post-event execution.
- Create and collaborate with other teams on activities that drive pre-show interest, attendance, and post-show conversion activity and engagement.
- Manage key metrics such as pipeline, cost per meeting, cost per lead, opportunity conversion, etc. to analyze performance and optimize as necessary.
- Track campaign ROI and influence the allocation of marketing spend based on past performance.
- Develop and support channel marketing activities in collaboration with reseller partners and the Silverfort channel sales team for growth and revenue enhancement.
- Collaborate and coordinate with global functions e.g., Alliances Team, Digital Marketing, Product Marketing, ABM Marketing, to localize and adapt initiatives to regional needs.
- Align with key stakeholders, such as sales, channel, and global marketing functions to maximize value and to ensure alignment and support.
Requirements
- 3-5 years of experience in B2B Field Marketing and/or Channel Marketing.
- Experience using Salesforce, HubSpot, and 3rd Party Integrated Tools.
- Ability to collaborate, build relationships, and drive results across teams (including remote colleagues) at all levels of the organization.
- Ability to understand complex tasks and approach them with a can-do attitude. Strong organizational skills and keen attention to detail, with the ability to oversee all aspects of event logistics.
- Highly creative with a talent for generating innovative ideas and a forward-thinking, out-of-the-box mindset.
- Enthusiastic, driven, positive, hardworking professional who can multi-task, prioritize and rise to the occasion in high-pressure situations.
- Ability to analyze and interpret metrics around field marketing performance.
- Basic understanding of the sales pipeline funnel.
- Native French speaker and business fluent in English required.
- Italian or Spanish Language - a plus.
- Experience in cyber security - a plus.
- Occasional travel.
Field and Channel Marketing Manager employer: Silverfort
Silverfort is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for professionals looking to make a significant impact in the field of identity security. With a commitment to employee growth and development, Silverfort offers unique opportunities to work alongside industry leaders while driving demand generation across France and Southern Europe. The vibrant London location provides a dynamic environment where creativity thrives, ensuring that every team member can contribute to reshaping the future of identity security.
StudySmarter Expert Advice🤫
We think this is how you could land Field and Channel Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, and meetups related to field and channel marketing. You never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your past marketing campaigns and successes. This is a great way to demonstrate your creativity and results-driven mindset to potential employers.
✨Tip Number 3
Leverage social media! Use platforms like LinkedIn to share your insights on marketing trends and engage with industry leaders. This not only builds your online presence but also helps you stay updated on job openings.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Tailor your application to highlight your experience in B2B field marketing and your ability to drive results across teams. Let's get you on board!
We think you need these skills to ace Field and Channel Marketing Manager
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see that you’re genuinely excited about the opportunity to drive demand generation and business growth in the field of identity security.
Tailor Your Experience:Make sure to highlight your relevant experience in B2B Field and Channel Marketing. We love seeing how your past roles have prepared you for this position, so don’t hold back on those details!
Be Clear and Concise:We appreciate a well-structured application. Keep your writing clear and to the point, showcasing your strong communication skills. Remember, attention to detail is key, so proofread before hitting send!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Silverfort
✨Know Your Stuff
Before the interview, dive deep into Silverfort's mission and technology. Understand their identity security platform and how it stands out in the market. This knowledge will not only impress your interviewers but also help you articulate how your skills can contribute to their goals.
✨Showcase Your Event Planning Skills
Since the role involves managing events, be ready to discuss your past experiences with event planning. Prepare specific examples of successful events you've organised, including the challenges you faced and how you overcame them. This will demonstrate your organisational skills and attention to detail.
✨Metrics Matter
Familiarise yourself with key marketing metrics like pipeline, cost per lead, and opportunity conversion. Be prepared to discuss how you've used these metrics in previous roles to drive results. Showing that you can analyse performance and optimise strategies will highlight your analytical skills.
✨Collaboration is Key
This role requires working closely with various teams, so be ready to share examples of how you've successfully collaborated in the past. Highlight your ability to build relationships and drive results across different functions, especially in a remote setting. This will show that you're a team player who can thrive in Silverfort's collaborative culture.
