At a Glance
- Tasks: Manage and optimise our e-commerce website to enhance user experience and drive sales.
- Company: Join Silverfish, a passionate team dedicated to cycling and outdoor sports.
- Benefits: Enjoy a competitive salary, shorter working hours, and discounts on products.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in the cycling industry while developing your digital skills.
- Qualifications: Experience with e-commerce platforms and a passion for cycling is essential.
The predicted salary is between 30000 - 42000 £ per year.
Background
At Silverfish, we don’t just distribute bikes and gear, we live for the ride. Since ’99, we’ve been hooking up the UK’s top bike shops with world class brands like FOX Factory, Race Face, Yeti Cycles, 100%, Peaty’s, SDG, Marzocchi, Michelin, and more. Everything we do is about bringing the best products, the best service, and the best experiences to riders everywhere. With strong momentum across the UK, Germany, Austria and Benelux, we’re looking for a Website Manager to join the team for a maternity cover contract. This is a great opportunity for someone with a sharp commercial mindset and a love of digital performance to build on a strong foundation and help push our ecommerce channels even further.
Your Mission
The Silverfish website is a key touchpoint for riders and retailers. It showcases our brands, our products and what we stand for, so it needs to perform with confidence, clarity and energy. As Website Manager, you’ll focus on the performance and optimisation of our digital platforms. The overall design and brand presentation are already in a great place, so your role is about sharpening usability, boosting commercial outcomes and ensuring the site continues to deliver an excellent experience for every visitor. You’ll lean into analytics, CRO, SEO, and user behaviour to help drive meaningful growth. Working within the Marketing team and partnering with Commercial, Sales and IT, you’ll apply insight and creativity to make sure our site remains fast, intuitive and commercially strong across all ecommerce journeys.
What You’ll Be Doing
- Product Updates and Website Administration
- Launch new and updated products with accurate, engaging listings supported by brand supplied content
- Work with brand partners to ensure imagery, copy and product data are consistently high quality
- Keep the catalogue clean and current by removing sold‑through or outdated listings
- Update wider site content including news, careers and information pages to maintain freshness and relevance
- E-Commerce and Conversion Optimisation
- Use analytics and behavioural insight to spot opportunities to lift conversion rates and customer retention
- Refine copy, CTAs and layouts to support user intent and turn interest into sales
- Run A/B and multivariate testing to improve performance of product pages, banners and checkout flows
- Align on‑site activity with commercial focus areas, campaigns and seasonal priorities
- Track and report on ecommerce KPIs such as conversion rate, AOV, CPA and revenue contribution
- Website Development and UX
- Own the user journey end to end, ensuring navigation, categories and landing pages are clear, logical and conversion friendly
- Collaborate with our development partner to scope and deliver improvements that enhance UX and commercial performance
- Keep informed about ecommerce best practice and emerging opportunities
- Marketing and Promotional Activation
- Work closely with Commercial and Marketing to bring campaigns and brand stories to life across the site
- Set up and manage promotions, offer codes and digital banners that support visibility and sales
- Support product launches with optimised on‑site presentation and messaging
- Search Engine Optimisation (SEO and SEM)
- Develop and execute SEO strategies focused on quality traffic and commercial outcomes
- Identify valuable keyword opportunities and optimise content to support growth
- Partner with Marketing on paid activity to ensure alignment and performance
- Monitor rankings, traffic and ROI, translating insight into improvements
- Performance Monitoring and Reporting
- Use Google Analytics 4, Adobe Commerce and heatmapping tools to understand user behaviour and identify optimisation opportunities
- Review funnel metrics including conversion rate, abandonment and AOV
- Provide clear reports with insight led recommendations
- Present monthly updates to senior leadership
- Work with the Business Improvement Manager and tech partners to maintain stability, speed and security across the site
- Line manage the Website Admin Assistant, providing guidance, feedback and support for their development.
- Define schedule and workload management based upon product launch calendar. Using reports to identify gaps, backlogs or prioritisation needs.
What We’re Looking For
- Demonstrable experience managing and optimising ecommerce websites
- Hands‑on knowledge of CMS platforms such as Adobe Commerce, Magento or Shopify
- Strong understanding of UX, online merchandising and conversion optimisation
- Proven ability to use analytics to drive growth
- Experience with CRO, A/B testing and behavioural data
- Knowledge of SEO and SEM with measurable outcomes
- Strong copywriting ability and commercial awareness
- Excellent communication, time management and organisational skills
- Working knowledge of HTML/CSS and confident IT literacy
- Experience using GA4, Tag Manager or similar tools
- Experience in the cycling or outdoor sports industry
- Experience mentoring or managing others
- Genuine passion for cycling and the brands Silverfish represents
Why Ride with Us
We don’t just distribute world class bike brands, we live and breathe the ride. At Silverfish, you’re part of a crew that cares about doing things properly, helping each other out, and pushing the industry forward.
You’ll benefit from:
- Competitive salary dependent on experience.
- Shorter working week: 9.15am to 5.30pm (Mon to Thu), Friday finish at 2.30pm.
- Discounts on company products.
- A collaborative workplace where your impact is visible.
Ready to Ride? If you’ve got the skills, drive, and enthusiasm to help shape the future of Silverfish, we want to hear from you. Silverfish is an equal opportunities employer and welcomes applicants from all backgrounds who share our passion for cycling and digital excellence.
Website Manager in Saltash employer: Silverfish UK Ltd
At Silverfish, we are not just about distributing bikes; we are a passionate team dedicated to enhancing the cycling experience. Located in the beautiful regions of Saltash and Risca, we offer a collaborative work culture that values your contributions and provides opportunities for personal and professional growth. With a competitive salary, a shorter working week, and generous discounts on our products, joining us means being part of a community that truly cares about cycling and digital excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Website Manager in Saltash
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Silverfish UK Ltd are looking for when hiring for a Website Manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Silverfish UK Ltd for the Website Manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Silverfish UK Ltd as a Website Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Silverfish UK Ltd’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Website Manager.
We think you need these skills to ace Website Manager in Saltash
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Silverfish UK Ltd, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Silverfish UK Ltd's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Silverfish UK Ltd. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Silverfish UK Ltd
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Silverfish UK Ltd uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Silverfish UK Ltd. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
