Digital Campaign Marketing Executive in London

Who we are? Silverfin is a cutting-edge cloud software solution built by accountants, for accountants. Founded in 2013, Silverfin was created to solve the frustrations of manual, error-prone processes in analysing financial data and compliance. From day one, we’ve been a cloud-first platform with an open API architecture, leveraging structured data to transform how accountants work. Our mission is simple: to enhance and support the accountancy profession through AI and automation, ensuring accountants remain relevant and respected in the future of finance. In 2023, Silverfin became part of the Visma Group, joining one of Europe’s leading providers of cloud software. This partnership strengthens our ability to innovate and expand our impact within the accountancy industry. Today, Silverfin is trusted by over 1000+ firms across 19 countries. Our clients include all of the Big 4 accounting firms, as well as leading global networks like BDO, PKF, Baker Tilly, Grant Thornton, and Moore. Headquartered in Ghent, with offices in London, Luxembourg, Gouda (NL), and a second office in South Brussels (Mont-Saint-Guibert), we’re a team of over 200 people – including a diverse remote engineering team working across multiple time zones – all working together to drive innovation in accounting.

How would you support our success? As a Digital Campaign Marketing Executive at Silverfin, you will play a key role in planning, executing, and optimising multi-channel digital marketing campaigns. Working closely with the demand generation team, you will help deliver compelling content, generate high-quality leads, and strengthen Silverfin’s online presence. The ideal candidate is organised, creative, data-driven, and enthusiastic about staying ahead of digital marketing trends.

• This role is crucial in driving Silverfin's growth by ensuring the best performance of digital channels and coherent user journey to improve conversion rate of marketing leads.
• You will work closely with the demand generation team and the field marketers for UKI and Platform.
• You will be implementing all ABM approaches across UKI and Platform.

Your responsibilities:

• Create and execute digital marketing campaigns across email, organic social, paid social, search, display, and other digital channels—while supporting the development of new initiatives.
• Develop and deliver targeted customer journeys across lifecycle stages, international markets, platform propositions, and new feature launches.
• Support SEO, PPC, social media, and broader performance marketing efforts to drive traffic and conversion.
• Manage marketing automation and CRM tools, overseeing lead nurturing workflows and audience segmentation.
• Build and optimise email marketing programmes using A/B testing and CRO techniques to nurture leads, engage customers, and reactivate inactive audiences—ensuring consistent brand messaging across all channels.
• Champion database health by analysing email performance, reporting on key metrics, and providing clear insights and recommendations for continuous improvement.
• Collaborate with BU marketing teams to align email journeys with demand generation, sales, and ABM strategies.
• Work cross-functionally to identify, evaluate, and prioritise new growth opportunities.
• Partner with content, sales, and product teams to produce on-brand digital assets and compelling narrative content.
• Deliver full-funnel performance reporting and present strategies, insights, and plans to internal stakeholders.
• Work with the digital marketing team to manage regional paid media budgets, website updates, and blog content creation.
• Collaborate with product marketing and content teams to develop regional website pages and digital experiences.
• Act as Silverfin’s social media lead, coordinating a global always-on calendar and elevating organic social into a key demand generation channel.
• Enhance Silverfin’s digital footprint on major software review platforms, ensuring profiles, reviews, and product information drive strong referral traffic.
• Monitor digital trends and competitor activity, analysing campaign performance and delivering actionable insights to continually improve ROI and maintain a competitive edge.
• Support forecasting and reporting processes, developing a deep understanding of business drivers and how to leverage them for growth.
• Stay current with the latest digital marketing, analytics, and martech innovations to continuously improve channel effectiveness.

What would success look like?

• Hit the ground running by supporting your regional teams with executing digital campaigns with the right channels and messaging that converts leads to MQLs.
• Design user journeys for strategic and tactical campaigns.
• Build ABM campaigns for business units in your region by tier and personas.
• Use our diverse tools and technologies to build tracking and reporting for your channels and campaigns.

Experience and Qualifications:

• 5+ years of experience in digital marketing, campaign management, or similar role.
• Bachelor’s degree in marketing, communications, business, or related field is preferred.
• Proficiency and hands-on expertise in marketing tools, such as HubSpot, Salesforce, WordPress, Monday.com, Google Analytics, Canva, and Wistia.
• Solid understanding of social media marketing, PPC, SEO, email marketing, and analytics.
• Client-side experience in managing high performing digital acquisition channels.
• Experience managing campaigns and channels in a highly regulated environment/industry - preferably within financial / accounting / SaaS services.
• Experience in UKI and international markets.

Skills and Knowledge:

• Strong project management skills with attention to detail and ability to multitask.
• Ability to balance multiple priorities and prioritise effectively.
• Strong communication skills, experience with presenting on performance to senior leaders.
• Proven ability to develop end-to-end marketing campaigns and flawlessly execute complex initiatives.
• Excellent analytical skills: ability to interpret complex data to make informed decisions.
• Excellent relationship management, experience with working with multiple agencies simultaneously.
• Demonstrated ability to collaborate effectively with cross functional partners.

Attitude and personality-related traits:

• Creative, proactive, enthusiastic and results driven.
• Analytical mindset with ability to interpret data and generate insights.
• Enthusiast and early adopter of marketing technologies and tools.
• A clear, concise and confident communicator.
• Strong team player, self-motivated, choose to take ownership and enjoy self-learning.
• Passionate about helping customers maximise the benefits of Silverfin and understand the importance of success.