Performance Planning AD

Performance Planning AD

City of London Full-Time 42000 - 70000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead digital strategy and performance planning for impactful healthcare campaigns.
  • Company: Join a progressive media agency known for award-winning, culturally resonant work.
  • Benefits: Enjoy a hybrid work model and competitive salary with additional perks.
  • Why this job: Shape future campaigns and influence clients in a dynamic, inclusive environment.
  • Qualifications: Experience in leading performance campaigns, especially in B2B settings.
  • Other info: Manage a talented team and collaborate across various media channels.

The predicted salary is between 42000 - 70000 £ per year.

Ready to lead high-impact campaigns and digital strategy for one of the UK’s most recognisable healthcare brands? This is a brilliant opportunity to take the reins on performance-led planning at one of the most inclusive, progressive media agencies in the business.

This award-winning team is known for culturally resonant, standout work – including a major 2024 campaign tied to a national sporting sponsorship. Now they’re looking for a hands-on digital strategist to shape future campaigns across paid, owned and earned channels.

What makes this role stand out?

  • You’ll be the digital lead across performance-focused planning – with a particular focus on B2B campaigns, CPL targets and engaging business decision-makers on platforms like LinkedIn and search.
  • Social and search are your core channels, but you’ll also collaborate across display, content partnerships and addressable media.
  • The role blends strategic thinking with day-to-day execution – you’ll be in the detail, shaping plans, influencing clients and working alongside specialist teams.
  • You’ll manage a talented Senior Exec and be supported by a wider agency structure built to help you succeed.

What they’re looking for:

  • A strong planner with experience leading performance campaigns, ideally with B2B exposure.
  • Someone who can confidently own conversations with clients and specialists, translating complex digital recommendations into actionable, client-friendly plans.
  • A collaborative, curious thinker who thrives in a fast-paced, inclusive environment.
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Contact Detail:

Silverdrum Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Performance Planning AD

✨Tip Number 1

Familiarise yourself with the latest trends in digital strategy, particularly in B2B campaigns. Understanding how to engage business decision-makers on platforms like LinkedIn will give you an edge in discussions during interviews.

✨Tip Number 2

Network with professionals in the healthcare and media sectors. Attend industry events or webinars to connect with potential colleagues and learn more about the agency's culture and values, which can help you align your approach.

✨Tip Number 3

Prepare to discuss specific performance campaigns you've led in the past. Be ready to share metrics and outcomes that demonstrate your ability to drive results, as this role heavily focuses on performance-led planning.

✨Tip Number 4

Showcase your collaborative skills by discussing experiences where you've worked with cross-functional teams. Highlighting your ability to influence clients and specialists will resonate well with the inclusive environment they promote.

We think you need these skills to ace Performance Planning AD

Digital Strategy Development
B2B Campaign Management
Performance Planning
Client Relationship Management
Data-Driven Decision Making
Social Media Advertising
Search Engine Marketing (SEM)
Content Partnership Development
Analytical Skills
Project Management
Team Leadership
Communication Skills
Collaboration and Teamwork
Adaptability in Fast-Paced Environments

Some tips for your application 🫡

Understand the Role: Read the job description thoroughly to grasp the key responsibilities and requirements. Highlight your experience in performance planning, especially in B2B campaigns, to align with what the company is looking for.

Tailor Your CV: Customise your CV to reflect relevant skills and experiences that match the job description. Emphasise your digital strategy expertise and any previous roles where you led performance-focused planning.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital strategy and performance planning. Use specific examples from your past work to demonstrate how you can contribute to the company's goals and culture.

Highlight Collaborative Skills: Since the role requires collaboration with various teams, make sure to mention your teamwork and communication skills. Provide examples of how you've successfully worked with clients and specialists in previous roles.

How to prepare for a job interview at Silverdrum

✨Showcase Your Strategic Thinking

Prepare to discuss your approach to performance-led planning. Be ready to share specific examples of how you've successfully shaped campaigns, particularly in B2B contexts, and how you translate complex strategies into actionable plans.

✨Demonstrate Your Digital Expertise

Familiarise yourself with the latest trends in digital marketing, especially on platforms like LinkedIn and search engines. Highlight your experience with paid, owned, and earned channels, and be prepared to discuss how you've used these to engage business decision-makers.

✨Emphasise Collaboration Skills

This role requires working closely with various teams. Share examples of how you've collaborated with others in past roles, particularly in fast-paced environments. Show that you're a team player who values input from specialists.

✨Prepare for Client Conversations

Since you'll be owning conversations with clients, practice articulating complex digital recommendations in a clear and client-friendly manner. Think about how you can build rapport and trust with clients while presenting your ideas.

Performance Planning AD
Silverdrum
S
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