At a Glance
- Tasks: Lead a global Marketing ROI programme and transform analytics into smart investment decisions.
- Company: Dynamic media agency with a focus on innovative marketing strategies.
- Benefits: Competitive salary, global exposure, and the chance to shape marketing practices.
- Other info: High-profile role with significant opportunities for professional growth.
- Why this job: Make a real impact on marketing decisions across diverse international markets.
- Qualifications: Experience in Marketing Mix Modelling and strong stakeholder management skills.
The predicted salary is between 60000 - 80000 £ per year.
This is a rare opportunity to lead a global Marketing Return on Investment programme across Europe, Asia, Oceania and Africa, helping transform complex analytics into smarter investment decisions. It’s a brand new role shaping strategy and aligning local markets across MMM and analytics practice across a global FMCG client.
No management – this is an IC role working closely with senior stakeholders and the wider business. You'll sit at the centre of global marketing, data and analytics, driving adoption of Marketing Mix Modelling (MMM) best practice and influencing senior stakeholders across multiple international markets.
Why this role stands out- Lead a high-profile global MROI programme spanning Europe, Asia, Oceania and Africa
- Drive how marketing investment decisions are made using MMM, advanced analytics and data-driven insight
- Partner with senior regional and global stakeholders to influence strategy across multiple international markets
- Work across diverse consumer categories, from premium brand portfolios in Europe to high-growth emerging markets in Asia, Oceania and Africa
- Highly visible leadership role with significant scope to shape programme adoption, governance and best practice globally
- Own the end-to-end delivery of a global programme from data quality through to modelling, insight activation and business adoption
- Ensure MMM outputs are translated into actionable recommendations that improve marketing investment and commercial performance
- Lead programme governance, quality assurance, timelines and cross-market delivery
- Drive adoption across regional teams, embedding MROI into planning and budgeting processes
- Build strong relationships with senior marketing, analytics and commercial stakeholders across global and regional teams
- Strong background in Marketing Mix Modelling (MMM), measurement or advanced marketing effectiveness
- Experience leading complex analytics or measurement programmes across multiple international markets
- Ability to bridge technical analytics with commercial decision making
- Strong stakeholder management skills, comfortable influencing senior leadership in global organisations
- Experience within media, analytics, consultancy or FMCG environments would be highly advantageous
Senior Analytics Director / Programme Lead - Media Agency in London employer: Silverdrum
At Silverdrum, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture in the heart of London. Our commitment to employee growth is evident through tailored development programmes and opportunities to lead innovative projects, particularly in the fast-paced realm of digital commerce. Join us to be part of a forward-thinking team where your contributions directly shape the future of connected commerce for leading global brands.
