At a Glance
- Tasks: Lead exciting marketing measurement projects and present insights to clients.
- Company: Dynamic media agency with a focus on innovation and growth.
- Benefits: Competitive salary, flexible hybrid working, and clear progression opportunities.
- Other info: Opportunity to work with advanced analytics and emerging AI applications.
- Why this job: Join a growing team and enhance your marketing science skills across Europe.
- Qualifications: 3+ years in marketing analytics with strong analytical and client-facing skills.
The predicted salary is between 58500 - 71500 £ per year.
A great opportunity for an ambitious Analyst to broaden their marketing science skillset across MMM, attribution, experimentation, forecasting and media optimisation, working on a major European retail account spanning 8 key markets.
The client relationship is expanding significantly, creating three brand-new Senior Analyst positions within the measurement team. You'll get exposure to the full measurement lifecycle, work directly with clients and develop the commercial and technical skills to make the step towards Manager level.
Company and benefits – why join?
- Brand-new roles created through client growth, joining an expanding European measurement team
- Work across 8 European markets, giving you genuine international and multi-market experience
- Build a much broader measurement toolkit across MMM, attribution, experimentation, forecasting, optimisation and budget planning
- Clear progression opportunity for Senior Analysts looking to develop towards Manager level
- Access to experienced marketing scientists, data scientists and specialist modelling teams, giving you plenty of opportunity to learn and develop technically
- Genuinely flexible hybrid working, with the option to work 2 or 3 days per week in the office, alongside flexibility when life requires it
- Exposure to wider innovation across advanced analytics, data science, optimisation and emerging AI applications
Role and responsibilities
- Own projects end-to-end, from data collection and QA through to assessing modelling outputs, developing insights and presenting recommendations
- Work across a varied portfolio of measurement projects including MMM, attribution, incrementality/experimentation, forecasting and media planning optimisation
- Act as a key client contact, presenting findings and translating complex analytical outputs into clear, commercially relevant recommendations
- Partner with specialist modelling teams, assessing model quality and interpreting outputs rather than simply passing results downstream
- Help establish high standards across project delivery, ensuring analysis is robust, accurate and useful for client decision-making
- Work with junior analysts and wider technical teams, with the opportunity to develop more formal leadership responsibilities as you progress
Skills and experience required
- Around 3+ years' experience within a media agency, marketing analytics, measurement or similar environment
- Experience across at least one area such as MMM, attribution, experimentation, media optimisation or advanced marketing analytics
- Strong analytical grounding and an understanding of what makes a model or piece of analysis robust and commercially useful
- Comfortable working with clients and presenting analytical findings to both technical and non-technical stakeholders
- Experience leading projects or taking ownership of key analytical deliverables
- Exposure to R, Python, EViews, VBA/Excel or similar analytical tools is useful, alongside an appetite to broaden your technical skills
- Dashboarding or data visualisation experience is a bonus, but not essential
- Most importantly, you'll be an ambitious analyst who wants broader exposure, more client responsibility and a genuine route into management
Senior Analyst - Marketing Science & Measurement - Media Agency in London employer: Silverdrum
At Silverdrum, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture in the heart of London. Our commitment to employee growth is evident through tailored development programmes and opportunities to lead innovative projects, particularly in the fast-paced realm of digital commerce. Join us to be part of a forward-thinking team where your contributions directly shape the future of connected commerce for leading global brands.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Analyst - Marketing Science & Measurement - Media Agency in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Silverdrum and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Silverdrum are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Silverdrum on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Silverdrum. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Analyst - Marketing Science & Measurement - Media Agency in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Silverdrum. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Silverdrum:Show us that you’ve done your homework! In your application, briefly mention what you admire about Silverdrum’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Silverdrum
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Silverdrum will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Silverdrum, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
