Associate Director, Data Analytics - Media Agency in London

Associate Director, Data Analytics – Media Agency

To £70,000 + benefits

Hybrid – 3 days p/w (Central London)

You’ll join a small but growing analytics function inside a leading media agency, acting as the strategic bridge between performance data, audience intelligence and real-world media decisions.

The role is working on a high-profile global gaming / gambling client with multi-million-pound media investment, this role gives you the platform to steer data strategy, challenge thinking and shape how campaigns show up in market.

Key experience required is working closely with data from digital platforms – to give examples of insights or analysis you've run for clients.

Role Summary

• A standalone AD-level role where you’re trusted as the senior analytics voice – turning complex data into clear, influential guidance
• Ownership of audience analytics, segmentation and targeting frameworks, working closely with in-house analytics partners to elevate strategy.
• Direct line of sight into media investment decisions, advising on where money moves and why
• A client that values momentum, new ideas and healthy challenge – perfect for someone who wants to rethink “how things are done”
• The chance to design test-and-learn programmes, shape measurement strategy and push forward analytics innovati.
• A culture that supports cross-sell and up-sell – plenty of room to influence new workstreams.

What you’ll be doing

• Interpreting complex data-sets, performance and audience signals to ‘tell a story’ with data that influences live media campaign decisions
• Translating analysis into strategic recommendations senior stakeholders actually use
• Building attribution frameworks, segmentation models and short-term forecasting
• Working hand-in-hand with planning, strategy and client service teams to ensure insight drives activation—not retrospective reporting
• Close client comms and advice for both agency and client-side partners.

What you’ll bring

• Background in media/marketing analytics (agency, consultancy or performance-led environment)
• Experience across digital platforms (programmatic, social etc) and analysing data to give client insight
• Ability to tell the story behind the numbers
• Confident working with senior stakeholders and influencing through insight
• Commercial mindset: you understand how analytics shapes acquisition, retention and revenue.
• This role suits someone who enjoys autonomy, is confident challenging thinking, and wants to sit at the intersection of data, strategy and commercial decision-making