At a Glance
- Tasks: Lead a global Marketing Return on Investment programme and drive data-driven marketing decisions.
- Company: Join a leading media agency working with top consumer brands worldwide.
- Benefits: Competitive salary up to £120,000 and opportunities for global influence.
- Other info: Dynamic role with significant scope for career growth and international collaboration.
- Why this job: Shape marketing strategies across continents and make a real impact in the industry.
- Qualifications: Experience in Marketing Mix Modelling and strong stakeholder management skills.
The predicted salary is between 70000 - 90000 £ per year.
Ready to shape how one of the world's largest consumer FMCG client invests billions in marketing? This is a rare opportunity to lead a global Marketing Return on Investment (MROI) programme across Europe, Asia, Oceania and Africa, helping transform complex analytics into smarter investment decisions. You'll sit at the centre of global marketing, data and analytics, driving adoption of Marketing Mix Modelling (MMM) and influencing senior stakeholders across multiple international markets.
Why this role stands out
- Lead a high-profile global MROI programme spanning Europe, Asia, Oceania and Africa
- Drive how marketing investment decisions are made using MMM, advanced analytics and data-driven insight
- Partner with senior regional and global stakeholders to influence strategy across multiple international markets
- Work across diverse consumer categories, from premium brand portfolios in Europe to high-growth emerging markets in Asia, Oceania and Africa
- Highly visible leadership role with significant scope to shape programme adoption, governance and best practice globally
The role
- Own the end-to-end delivery of a global MROI programme from data quality through to modelling, insight activation and business adoption
- Ensure MMM outputs are translated into actionable recommendations that improve marketing investment and commercial performance
- Lead programme governance, quality assurance, timelines and cross-market delivery
- Drive adoption across regional teams, embedding MROI into planning and budgeting processes
- Build strong relationships with senior marketing, analytics and commercial stakeholders across global and regional teams
Skills & experience
- Strong background in Marketing Mix Modelling (MMM), MROI or advanced marketing effectiveness
- Experience leading complex analytics or measurement programmes across multiple international markets
- Ability to bridge technical analytics with commercial decision making
- Strong stakeholder management skills, comfortable influencing senior leadership in global organisations
- Experience within media, analytics, consultancy or FMCG environments would be highly advantageous
Analytics & Measurement Programme Lead - Media Agency in London employer: Silverdrum
At Silverdrum, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture in the heart of London. Our commitment to employee growth is evident through tailored development programmes and opportunities to lead innovative projects, particularly in the fast-paced realm of digital commerce. Join us to be part of a forward-thinking team where your contributions directly shape the future of connected commerce for leading global brands.
StudySmarter Expert Advice🤫
We think this is how you could land Analytics & Measurement Programme Lead - Media Agency in London
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We think you need these skills to ace Analytics & Measurement Programme Lead - Media Agency in London
Some tips for your application 🫡
Show Off Your Projects:In the world of data science, your projects can speak volumes about your skills. Make sure to showcase a few key projects in your CV or portfolio, especially those that highlight your ability to work with data sets, build models, or use relevant tools like Python, R, or SQL. Don’t forget to include links to any GitHub repositories if applicable!
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Craft a Tailored Cover Letter:For a full-time role at Silverdrum, your cover letter should reflect your passion for data science and your excitement about the specific projects or values of the company. Dive into why you’re a good fit, how your skills align with their needs, and any unique perspectives you can bring to the team.
Stand Out with Relevant Courses and Certifications:Although experience talks, relevant courses or certifications can be your ticket to impressing hiring managers at Silverdrum. Mention any standout courses you've completed that equipped you with essential skills, such as machine learning certifications or data visualisation courses. This shows your commitment to continuously developing your skills in the field!
How to prepare for a job interview at Silverdrum
✨Brush Up on Your Statistics
For a data science role, we need to seriously sharpen our statistics skills. Get ready to tackle technical questions on probability distributions, hypothesis testing, and regression analysis. These are often the bread and butter of data science interviews, so don't just skim over them!
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✨Get Comfortable with Python and R
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✨Prepare for Case Studies
Expect to encounter real-world case studies during the interview. We might be asked how we’d approach a data problem or analyse a dataset to extract insights. It's essential to think out loud and demonstrate our problem-solving process so that the interviewer can see our logical thinking in action.
