Analytics Director (Business Director) - Marketing Science & Effectiveness
London (Hybrid, 3 days per week) | Up to £90,000 + benefits
This is an opportunity to join a high-performing analytics and effectiveness team that has already exceeded its annual targets, with further investment and growth planned throughout the year. You'll inherit a well-established team, work with household-name brands, and play a pivotal role in shaping the future of analytics across the agency.
The opportunity doesn't stop there. With the current Head of Marketing Science moving into a board-level leadership role, this position offers a genuine pathway into that senior leadership role for someone who can demonstrate commercial impact, technical excellence and outstanding client leadership.
You must have experience within MMM and ideally strong technical skills to be considered.
Why this role stands out
- Lead one of the agency's flagship Marketing Science teams across a diverse portfolio of major consumer brands
- Work across sophisticated measurement projects including Marketing Mix Modelling (MMM), geo-experiments, brand lift studies and advanced effectiveness programmes
- Manage and develop a high-performing team of 8, including Associate Directors and Managers
- Become a trusted advisor to senior clients, influencing multi-million-pound marketing investment decisions
- Play a key role in new business pitches, agency growth and positioning Marketing Science as a strategic commercial capability
- Genuine succession opportunity into a Head of Marketing Science leadership position
- Join a business continuing to invest heavily in analytics following significant commercial success
The role
You'll operate as both a strategic consultant and technical analytics leader, combining deep measurement expertise with commercial thinking and exceptional stakeholder management.
Key responsibilities include:
- Leading complex Marketing Science and effectiveness programmes from design through to delivery
- Acting as the senior client lead across multiple strategic accounts
- Driving MMM projects alongside experimentation, incrementality, geo-testing and brand measurement initiatives
- Translating advanced analytical outputs into clear commercial recommendations for senior stakeholders
- Managing, mentoring and developing a team of Marketing Science specialists
- Supporting agency leadership with pitches, commercial opportunities and proposition development
- Working closely with planning, strategy, investment and data teams to embed measurement into wider client planning
- Helping shape the future direction of the agency's Marketing Science offering
What we're looking for
This role will suit someone who enjoys combining technical credibility with commercial influence.
You'll ideally bring:
- Strong hands-on experience delivering Marketing Mix Modelling (MMM) and advanced marketing effectiveness projects
- A background in Marketing Science, econometrics, analytics or measurement within a media agency or consultancy
- Experience across statistical modelling, experimentation, attribution, segmentation or broader advanced analytics
- The ability to communicate complex analysis in a simple, commercially meaningful way
- Experience leading and developing high-performing analytics teams
- Strong client leadership skills with the confidence to influence senior stakeholders
- Commercial awareness and experience contributing to agency growth, pitches or consultancy opportunities
- A passion for helping clients make smarter marketing investment decisions through data and evidence-based insight
Analytics Director - MMM in London employer: Silverdrum
Join one of the UK's leading Marketing Science teams as a Senior Consultant in London, where you'll be part of a dynamic and innovative work culture that values collaboration and creativity. With a strong focus on employee growth, you will have the opportunity to work on high-impact projects for major brands, while enjoying a competitive salary and benefits package. This hybrid role not only allows for flexibility but also positions you at the forefront of marketing effectiveness, making it an ideal place for those looking to make a meaningful impact in their careers.
