At a Glance
- Tasks: Lead analytics projects and influence media investment strategies for a global FMCG brand.
- Company: Join a leading media agency with a focus on analytics and client leadership.
- Benefits: Enjoy a competitive salary, hybrid working, and opportunities for professional growth.
- Other info: Collaborative culture with a genuine opportunity to enhance analytics maturity.
- Why this job: Make a real impact on media effectiveness across Europe with high visibility.
- Qualifications: Strong background in media analytics and experience presenting to senior stakeholders.
The predicted salary is between 55000 - 55000 £ per year.
Analytics Account Director role at a leading media agency focused on analytics, media effectiveness and MMM projects for clients. Salary of £55,000 plus benefits. Hybrid office working pattern.
If you're an analytically sharp media/analytics/measurement professional who can translate complex measurement into commercial action, this is a rare opportunity to operate at the heart of a global FMCG account. This role sits at the intersection of client leadership and advanced analytics, shaping how media investment decisions are made across markets.
Why this role stands out:
- Work on a flagship global FMCG brand with significant multi-market media investment
- Influence measurement strategy across Europe, not just one local market
- Drive advanced analytics frameworks including MMM, attribution and experimentation
- High visibility with senior stakeholders across client and agency leadership
- Genuine opportunity to raise the bar on analytics maturity regionally
- Hybrid working model with strong internal collaboration culture
The Role & Responsibilities:
- Act as the bridge between senior client stakeholders and internal analytics teams
- Design and shape large-scale analytical projects such as MMM frameworks, budget optimisation engines and attribution POVs
- Oversee analytics workstreams end-to-end, ensuring timely delivery across multiple stakeholders
- Translate complex statistical methodologies into clear, commercially relevant narratives
- Drive adoption of best practice measurement frameworks across European markets
- Support experimentation roadmaps including A/B testing, lift studies and incrementality approaches
Skills & Experience Required:
- Strong background in media analytics, marketing science or strategic measurement
- Deep understanding of MMM, regression modelling, attribution and media optimisation
- Experience presenting to and influencing senior client stakeholders
- Confident working across multiple projects in a matrixed environment
- Advanced Excel and PowerPoint skills, comfortable handling complex datasets
- Degree in a quantitative discipline such as Economics, Statistics or Applied Mathematics preferred
We think you need these skills to ace Analytics Account Director in London
Media Analytics
Marketing Science
Strategic Measurement
MMM (Marketing Mix Modelling)
Regression Modelling
Attribution
Media Optimisation
