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- Tasks: Lead effectiveness strategy for major public service campaigns and analyze performance data.
- Company: Join a top UK media agency known for shaping impactful public campaigns.
- Benefits: Competitive salary up to £90,000 pro-rata and work with industry-leading tools.
- Why this job: Make a real impact on national campaigns and collaborate with senior stakeholders.
- Qualifications: Expertise in media measurement, analytics, and strong communication skills required.
- Other info: 6-month contract with a start date within 2 weeks.
The predicted salary is between 54000 - 90000 £ per year.
Job Description
Up to £90,000
Central London
Analytics, Insight, Media Agency
Effectiveness Director – Media Measurement & Evaluation
London | Start within 2 weeks | up to £90,000 (pro-rata)
Join a leading UK media agency working on a major public services account, shaping the future of media measurement and effectiveness. This is an exciting opportunity to lead effectiveness strategy, ensuring that marketing investment delivers measurable impact across all channels, with a strong focus on digital.
As Effectiveness Director, you’ll be a key client contact, collaborating with senior stakeholders, planning and investment teams to drive best-in-class measurement, evaluation, and insights. You’ll play a vital role in developing frameworks, analysing performance, and providing data-driven recommendations to optimise future campaigns.
Why This Role?
- Lead effectiveness for high-profile, purpose-driven campaigns
- Work with industry-leading tools & methodologies to measure impact
- Be part of a highly respected effectiveness team within a top-tier agency
- Influence major national campaigns that shape public behaviour
What We’re Looking For:
- Proven expertise in media measurement & effectiveness across all channels, with a strong digital/online focus
- Deep understanding of advertising research, data planning & analytics – experience with testing frameworks, brand tracking, and attribution modelling is a plus
- Ability to translate complex data into clear insights & recommendations for senior clients
- Experience working with large datasets & various analytics tools (Excel, PowerPoint, social listening, Tableau, Datorama preferred)
- Strong communication & leadership skills – able to influence both internal teams and external stakeholders
If you have a strategic mindset, a passion for effectiveness, and want to work on campaigns that truly make an impact, this is the role for you!
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Effectiveness Director - 6 month contract employer: Silverdrum
Contact Detail:
Silverdrum Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Effectiveness Director - 6 month contract
✨Tip Number 1
Familiarize yourself with the latest trends in media measurement and effectiveness. Stay updated on industry news and case studies that showcase successful campaigns, as this knowledge will help you speak confidently about your insights during interviews.
✨Tip Number 2
Network with professionals in the media agency space, especially those who focus on effectiveness and analytics. Attend industry events or webinars to connect with potential colleagues and learn more about the challenges they face, which can give you an edge in discussions.
✨Tip Number 3
Prepare to discuss specific tools and methodologies you have used in past roles. Be ready to share examples of how you've applied data-driven insights to optimize campaigns, as this will demonstrate your hands-on experience and strategic thinking.
✨Tip Number 4
Showcase your leadership skills by preparing examples of how you've influenced teams or stakeholders in previous positions. Highlighting your ability to communicate complex data clearly will be crucial in demonstrating your fit for this role.
We think you need these skills to ace Effectiveness Director - 6 month contract
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Effectiveness Director position. Highlight key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to emphasize your expertise in media measurement and effectiveness. Include specific examples of past projects where you successfully drove measurable impact, especially in digital channels.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for effectiveness and your strategic mindset. Mention your experience with analytics tools and your ability to translate complex data into actionable insights.
Highlight Leadership Skills: In your application, be sure to illustrate your strong communication and leadership skills. Provide examples of how you've influenced teams or stakeholders in previous roles, as this is crucial for the Effectiveness Director position.
How to prepare for a job interview at Silverdrum
✨Showcase Your Expertise
Be prepared to discuss your proven expertise in media measurement and effectiveness. Highlight specific examples where you've successfully driven measurable impact across various channels, especially in digital.
✨Data-Driven Insights
Demonstrate your ability to translate complex data into clear insights. Prepare to share instances where your data-driven recommendations have optimized campaigns, showcasing your analytical skills.
✨Familiarity with Tools
Familiarize yourself with the analytics tools mentioned in the job description, such as Excel, Tableau, and Datorama. Being able to discuss your experience with these tools will show that you're ready to hit the ground running.
✨Communication is Key
Strong communication and leadership skills are essential for this role. Practice articulating your thoughts clearly and confidently, especially when discussing how you've influenced stakeholders in past projects.
