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- Tasks: Lead customer data initiatives and turn complex data into actionable strategies.
- Company: Join a forward-thinking media agency working with top UK retail brands.
- Benefits: Competitive salary up to £80,000 and flexible remote work options.
- Why this job: Shape innovative audience strategies in a fast-growing consultancy team.
- Qualifications: Extensive experience in data strategy, especially in retail or e-commerce.
- Other info: Work hands-on with advanced data platforms and collaborate with diverse teams.
The predicted salary is between 48000 - 64000 £ per year.
Are you a media-savvy data leader who thrives at the intersection of audience strategy, martech and customer insight? This forward-thinking media agency is seeking a Data Strategy Director to lead cutting-edge customer data initiatives for some of the UK’s biggest retail brands. Sitting between strategy and activation, this role is all about turning complex data into actionable audience-first plans that drive real business outcomes.
Salary to £80,000. 3 days p/w in the London offices required.
What you’ll be doing:
- Owning and evolving audience strategy using 1st, 2nd and 3rd party data
- Collaborating with specialist media and tech teams to connect insight with activation
- Working hands-on with CDPs, DMPs, and ad/mar-tech platforms (some SQL exposure useful)
- Storytelling with data – extracting insights and shaping them into impactful strategic recommendations
- Partnering directly with clients to lead audience innovation and refresh customer engagement blueprints
What makes this role stand out:
- Work with one of the UK’s most advanced, data-mature retail advertisers
- Join a fast-growing consultancy team within the agency, blending strategy and transformation
- Exposure to a multi-brand ecosystem and the chance to shape long-term data roadmaps
About you:
- Extensive experience in developing and implementing data strategies within a complex, multi-brand organisation, ideally within the retail, e-commerce, or loyalty sectors.
- A deep understanding of customer data platforms (Adobe, Salesforce etc), data management platforms (DMPs), marketing technology ecosystems, and advanced analytics tools.
- Proven ability to translate business objectives into clear and actionable data strategies.
- Strong understanding of audience segmentation methodologies, customer profiling, and data-driven marketing techniques.
- Experience in developing and implementing measurement frameworks to assess the impact of data-driven initiatives.
- Excellent communication and presentation skills, with the ability to articulate complex data concepts to both technical and non-technical audiences.
- Strong stakeholder management and influencing skills, with a proven ability to build relationships and drive consensus across diverse teams.
- A strong understanding of data privacy regulations (e.g., GDPR) and ethical data handling practices.
- A strategic thinker with a passion for leveraging data to drive customer engagement and business growth.
If you’re passionate about customer data, tech-enabled media, and creating smart, joined-up strategies, this one’s for you.
Data Consultant (Customer Data) - Media Agency employer: Silverdrum
Contact Detail:
Silverdrum Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Data Consultant (Customer Data) - Media Agency
✨Tip Number 1
Familiarise yourself with the latest trends in customer data platforms and marketing technology. Being well-versed in tools like Adobe and Salesforce will not only boost your confidence but also demonstrate your commitment to staying ahead in the industry.
✨Tip Number 2
Network with professionals in the media and data consultancy space. Attend industry events or webinars where you can connect with potential colleagues or mentors who can provide insights into the role and the agency's culture.
✨Tip Number 3
Prepare to discuss real-world examples of how you've successfully implemented data strategies in previous roles. Highlighting specific outcomes and your approach to audience segmentation will showcase your expertise and problem-solving skills.
✨Tip Number 4
Brush up on your storytelling skills with data. Be ready to explain how you can turn complex data insights into actionable strategies that resonate with both technical and non-technical stakeholders, as this is crucial for the role.
We think you need these skills to ace Data Consultant (Customer Data) - Media Agency
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in developing and implementing data strategies, especially within retail or e-commerce. Use specific examples that demonstrate your ability to translate business objectives into actionable data strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer data and tech-enabled media. Discuss how your skills align with the role's requirements, particularly your experience with CDPs, DMPs, and audience segmentation methodologies.
Showcase Your Communication Skills: Since excellent communication is key for this role, consider including a brief section in your application that illustrates your ability to present complex data concepts clearly. You might mention a specific instance where you successfully communicated insights to a non-technical audience.
Highlight Stakeholder Management Experience: Emphasise your experience in stakeholder management and building relationships across diverse teams. Provide examples of how you've influenced decision-making or driven consensus in previous roles, as this is crucial for the position.
How to prepare for a job interview at Silverdrum
✨Showcase Your Data Savvy
Make sure to highlight your experience with customer data platforms and marketing technology ecosystems. Be prepared to discuss specific tools you've used, like Adobe or Salesforce, and how they contributed to successful data strategies.
✨Demonstrate Storytelling Skills
Prepare examples of how you've turned complex data into actionable insights. Use storytelling techniques to explain how your recommendations have driven business outcomes, making it relatable for both technical and non-technical audiences.
✨Understand the Audience
Familiarise yourself with the company's client base and their data needs. Be ready to discuss how you would approach audience segmentation and customer profiling for their specific retail brands.
✨Communicate Clearly
Practice articulating your thoughts on data privacy regulations and ethical data handling. Clear communication is key, especially when discussing complex concepts with diverse stakeholders.
