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- Tasks: Lead customer data initiatives and turn complex data into actionable strategies.
- Company: Join a forward-thinking media agency working with top UK retail brands.
- Benefits: Enjoy a competitive salary, flexible work options, and a dynamic team environment.
- Why this job: Shape innovative audience strategies and drive real business outcomes in a fast-growing consultancy.
- Qualifications: Experience in data strategy, customer data platforms, and strong communication skills required.
- Other info: Work 3 days a week in London and collaborate with diverse teams.
The predicted salary is between 48000 - 64000 £ per year.
Are you a media-savvy data leader who thrives at the intersection of audience strategy, martech and customer insight? This forward-thinking media agency is seeking a Data Strategy Director to lead cutting-edge customer data initiatives for some of the UK’s biggest retail brands. Sitting between strategy and activation, this role is all about turning complex data into actionable audience-first plans that drive real business outcomes.
Salary to £80,000. 3 days p/w in the London offices required.
What you’ll be doing:
- Owning and evolving audience strategy using 1st, 2nd and 3rd party data
- Collaborating with specialist media and tech teams to connect insight with activation
- Working hands-on with CDPs, DMPs, and ad/mar-tech platforms (some SQL exposure useful)
- Storytelling with data – extracting insights and shaping them into impactful strategic recommendations
- Partnering directly with clients to lead audience innovation and refresh customer engagement blueprints
What makes this role stand out:
- Work with one of the UK’s most advanced, data-mature retail advertisers
- Join a fast-growing consultancy team within the agency, blending strategy and transformation
- Exposure to a multi-brand ecosystem and the chance to shape long-term data roadmaps
About you:
- Extensive experience in developing and implementing data strategies within a complex, multi-brand organisation, ideally within the retail, e-commerce, or loyalty sectors.
- A deep understanding of customer data platforms (Adobe, Salesforce etc), data management platforms (DMPs), marketing technology ecosystems, and advanced analytics tools.
- Proven ability to translate business objectives into clear and actionable data strategies.
- Strong understanding of audience segmentation methodologies, customer profiling, and data-driven marketing techniques.
- Experience in developing and implementing measurement frameworks to assess the impact of data-driven initiatives.
- Excellent communication and presentation skills, with the ability to articulate complex data concepts to both technical and non-technical audiences.
- Strong stakeholder management and influencing skills, with a proven ability to build relationships and drive consensus across diverse teams.
- A strong understanding of data privacy regulations (e.g., GDPR) and ethical data handling practices.
- A strategic thinker with a passion for leveraging data to drive customer engagement and business growth.
If you’re passionate about customer data, tech-enabled media, and creating smart, joined-up strategies, this one’s for you.
Contact Detail:
Silverdrum Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Data Consultant (Customer Data) - Media Agency
✨Tip Number 1
Network with professionals in the media and data consultancy sectors. Attend industry events, webinars, or meetups to connect with people who work in similar roles. This can help you gain insights into the company culture and potentially get a referral.
✨Tip Number 2
Familiarise yourself with the latest trends in customer data platforms and marketing technology. Being knowledgeable about tools like Adobe and Salesforce will not only boost your confidence but also show your commitment to staying current in the field.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully implemented data strategies in previous roles. Highlight your experience with audience segmentation and how it led to measurable business outcomes, as this will resonate well with the hiring team.
✨Tip Number 4
Brush up on your storytelling skills with data. Be ready to explain complex data concepts in simple terms, as this is crucial for communicating with both technical and non-technical stakeholders. Practice presenting your insights clearly and effectively.
We think you need these skills to ace Data Consultant (Customer Data) - Media Agency
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in data strategy, customer data platforms, and audience segmentation. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven marketing and how your background aligns with the company's goals. Mention specific projects or achievements that showcase your ability to turn complex data into actionable strategies.
Showcase Your Technical Skills: If you have experience with CDPs, DMPs, or SQL, be sure to include this in your application. Highlight any relevant tools or technologies you've worked with that are mentioned in the job description.
Prepare for Interviews: Anticipate questions about your experience with data strategies and stakeholder management. Be ready to discuss how you've successfully collaborated with teams and clients to drive business outcomes using data insights.
How to prepare for a job interview at Silverdrum
✨Showcase Your Data Savvy
Make sure to highlight your experience with customer data platforms and marketing technology ecosystems. Be prepared to discuss specific tools you've used, like Adobe or Salesforce, and how they helped you achieve business objectives.
✨Demonstrate Storytelling Skills
Prepare examples of how you've turned complex data into actionable insights. Use storytelling techniques to explain how your recommendations led to successful outcomes, making it relatable for both technical and non-technical audiences.
✨Understand the Audience
Research the agency's client base and their data strategies. Be ready to discuss how you would approach audience segmentation and customer profiling for their specific retail brands, showing that you can tailor your strategies to their needs.
✨Communicate Clearly
Practice articulating your thoughts on data privacy regulations and ethical data handling. Being able to clearly communicate these concepts will demonstrate your understanding of the importance of compliance in data-driven marketing.
