At a Glance
- Tasks: Lead campaign measurement strategies and deliver insightful analysis to enhance marketing effectiveness.
- Company: Join a global media agency working with a top travel brand.
- Benefits: Competitive salary, hybrid work model, and access to leading measurement tools.
- Other info: Dynamic role with excellent career progression opportunities in a fast-paced environment.
- Why this job: Shape marketing performance measurement and influence major campaigns.
- Qualifications: Experience in media analytics and strong presentation skills required.
The predicted salary is between 58500 - 71500 £ per year.
London | Hybrid (3 days per week) | Up to £68,000 + benefits
Looking to move beyond reporting and into true marketing effectiveness? This is an opportunity to join a global media agency, partnering with one of the world's leading travel and holiday rental brands to shape how marketing performance is measured across the full customer journey.
You'll sit at the centre of campaign measurement, working across brand and performance activity to turn complex data into clear commercial recommendations. You'll be interpreting outputs, leading measurement strategy and helping senior stakeholders understand what is driving business impact.
Why this role stands out
- Join an award-winning global analytics team at the forefront of marketing measurement
- Work across a flagship international travel and holiday rentals client with significant media investment
- Influence how campaigns are measured across Brand Lift, Conversion Lift, Campaign Analytics and MMM
- Highly consultative role with regular exposure to senior client stakeholders
- Access leading measurement tools, cloud technologies and a global analytics community with excellent career progression
The role
- Lead campaign measurement strategies across multiple digital media channels
- Deliver insightful campaign analysis and recommendations that improve marketing effectiveness
- Interpret outputs from MMM, Brand Lift and Conversion Lift studies to influence future investment decisions
- Build robust testing frameworks and measurement plans across brand and performance campaigns
- Manage relationships with clients, media teams and third-party measurement partners
- Present complex analytical findings in a clear, commercial and engaging way
- Help evolve measurement frameworks and best practice across the wider analytics function
Skills & experience
- Experience within media analytics, marketing science or campaign measurement, ideally in a media agency
- Strong understanding of campaign effectiveness methodologies including Brand Lift, Conversion Lift, incrementality testing and campaign analytics
- Confident presenting insights and influencing senior stakeholders
- Strong analytical mindset with knowledge of statistics and experimental design
- Experience using SQL plus either Python or R would be advantageous
- Comfortable managing multiple projects across cross-functional teams in a fast-paced environment
Analytics Associate Director (Marketing Measurement) - Media Agency in City of London employer: Silverdrum
At Silverdrum, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture in the heart of London. Our commitment to employee growth is evident through tailored development programmes and opportunities to lead innovative projects, particularly in the fast-paced realm of digital commerce. Join us to be part of a forward-thinking team where your contributions directly shape the future of connected commerce for leading global brands.
StudySmarter Expert Advice🤫
We think this is how you could land Analytics Associate Director (Marketing Measurement) - Media Agency in City of London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Silverdrum and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Silverdrum are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Silverdrum on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Silverdrum. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Analytics Associate Director (Marketing Measurement) - Media Agency in City of London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Silverdrum. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Silverdrum:Show us that you’ve done your homework! In your application, briefly mention what you admire about Silverdrum’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Silverdrum
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Silverdrum will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Silverdrum, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
