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- Tasks: Lead exciting digital marketing campaigns and optimise email strategies for global impact.
- Company: Join a dynamic team at SilverDoor, shaping the future of digital marketing.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on innovation and continuous improvement.
- Why this job: Make a real difference in a fast-paced environment while developing your marketing skills.
- Qualifications: 2-4 years in digital marketing with a focus on email marketing and analytics.
The predicted salary is between 35000 - 42000 £ per year.
As we continue to grow, we are looking for a talented and driven Senior Digital Marketing Specialist to join our team in Lancaster and help shape the future of our global digital presence. This is an exciting opportunity for an experienced digital marketing professional to take ownership of key performance marketing channels at SilverDoor.
You will be responsible for the day-to-day management and optimisation of our email marketing programme and work closely with the wider marketing team on SEO and paid channels to drive traffic, generate leads, and support commercial growth. You will be comfortable working both strategically and hands-on, with a keen eye for data and a strong desire for delivering measurable results.
Email Marketing- Plan, build, and deploy email marketing campaigns across the full customer lifecycle, including acquisition, nurture, retention, and re-engagement.
- Manage and maintain the international email marketing calendar, ensuring campaigns are delivered on time and aligned with wider marketing activity.
- Segment audiences and develop targeted, personalised email communications to improve relevance and performance.
- Monitor, analyse, and report on key email metrics including open rates, click-through rates, conversion rates, and unsubscribes, using insights to continuously optimise performance.
- Manage and develop the marketing database, ensuring data quality and compliance with GDPR and CAN-SPAM regulations.
- Conduct A/B testing on subject lines, content, send times, and calls to action to drive continuous improvement.
- Collaborate with the wider marketing team on integrated campaigns, ensuring email activity is aligned with SEO, content, and social strategies.
- Support and execute SEO, GEO and paid marketing strategies.
- Create and edit digital content including landing pages, blog posts, case studies, and copy that supports brand awareness and lead generation.
- Support day-to-day website updates using the CMS, ensuring content is accurate, optimised, and aligned with current campaigns.
- Stay up to date with platform developments, industry trends, and best practices across email and digital marketing.
- Support the tracking and attribution of digital activity using Google Analytics and other reporting tools.
- 2-4 years of hands-on experience in a digital marketing role, with demonstrable expertise in email marketing.
- Solid understanding of email marketing best practices, including segmentation, automation, deliverability, and compliance (GDPR).
- Proficiency with email marketing platforms such as Active Campaign, HubSpot, Mailchimp, or similar.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Experience using Google Analytics (GA4) to track and report on digital performance.
- SEO and/or GEO experience, including familiarity with search trends and keyword research. (desirable)
- Experience with paid marketing channels such as Google Ads and/or LinkedIn Ads. (desirable)
- Familiar with CMS platforms. (desirable)
- Excellent written communication skills with strong attention to detail.
- Highly organised with the ability to manage multiple campaigns and priorities simultaneously.
- A self-starter who takes ownership of their work and consistently delivers to a high standard.
- Collaborative team player who communicates clearly and builds strong working relationships.
- Curious and commercially minded, always looking for ways to improve performance and drive growth.
- Adaptable and comfortable working in a fast-paced environment with evolving priorities.
- Passionate about digital marketing and eager to develop their skills and knowledge.
Senior Digital Marketing Specialist in Lancaster employer: SilverDoor
Contact Detail:
SilverDoor Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Specialist in Lancaster
✨Tip Number 1
Network like a pro! Get out there and connect with people in the digital marketing space. Attend industry events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your best work in email marketing and digital campaigns. This is your chance to shine and demonstrate what you can bring to the table, so make it visually appealing and easy to navigate.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of the latest trends in digital marketing. Be ready to discuss how you’ve used data to drive results in past roles. We love candidates who can back up their claims with solid examples!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at SilverDoor. Let’s make it happen!
We think you need these skills to ace Senior Digital Marketing Specialist in Lancaster
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Digital Marketing Specialist role. Highlight your experience with email marketing, SEO, and any relevant tools you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how you can contribute to our team. Be sure to mention specific achievements that demonstrate your expertise.
Showcase Your Analytical Skills: Since data is key in this role, make sure to highlight your analytical skills. Share examples of how you've used data to drive decisions in past roles. We love seeing candidates who can turn numbers into actionable insights!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Can't wait to see your application!
How to prepare for a job interview at SilverDoor
✨Know Your Email Marketing Inside Out
Make sure you brush up on your email marketing knowledge before the interview. Be ready to discuss best practices, segmentation strategies, and how you've optimised campaigns in the past. Having specific examples of successful email campaigns will show that you're not just familiar with the theory but have practical experience too.
✨Show Off Your Analytical Skills
Since this role requires a strong analytical mindset, prepare to talk about how you've used data to drive decisions. Bring examples of metrics you've tracked, like open rates or conversion rates, and explain how you used those insights to improve performance. This will demonstrate your ability to make data-driven decisions.
✨Familiarise Yourself with SEO and Paid Channels
Even if your main focus is email marketing, having a solid understanding of SEO and paid marketing strategies is crucial. Research SilverDoor's current digital presence and be ready to discuss how you can integrate email campaigns with their broader marketing efforts. This shows that you're thinking strategically about the role.
✨Be Ready to Discuss Compliance and Best Practices
With GDPR and CAN-SPAM regulations being so important, make sure you can articulate how you've ensured compliance in your previous roles. Discuss any challenges you've faced and how you overcame them. This will highlight your attention to detail and commitment to best practices in digital marketing.