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- Tasks: Drive our online presence and generate leads through innovative digital marketing campaigns.
- Company: Join a dynamic team focused on business growth and digital excellence in Glasgow City.
- Benefits: Enjoy flexible working options, professional development opportunities, and a vibrant team culture.
- Why this job: Be at the forefront of digital marketing trends while making a real impact on business success.
- Qualifications: Experience in digital marketing, strong analytical skills, and creativity are essential.
- Other info: Ideal for those passionate about data-driven marketing and eager to learn in a fast-paced environment.
The predicted salary is between 28800 - 43200 £ per year.
We are seeking a proactive and results-driven Marketing Executive with a strong focus on digital marketing to join our team. This role is pivotal in driving our online presence, generating high-quality leads, and supporting the Head of Marketing in achieving business growth objectives. The ideal candidate will be passionate about digital trends, data-driven, and skilled at executing campaigns across multiple digital channels.
Key Responsibilities
- Develop and execute digital marketing ideas to increase brand visibility and generate qualified leads across various platforms, including social media, search engines, email, and the company website.
- Create and manage targeted lead generation campaigns, optimising for conversion and nurturing prospects through the sales funnel.
- Collaborate closely with the Head of Marketing and other teams to ensure cohesive and effective campaign execution.
- Analyse campaign performance using analytics tools (e.g., Google Analytics, CRM systems), providing actionable insights and regular reports.
- Conduct market research and competitor analysis to identify trends, opportunities, and best practices in digital marketing and lead generation.
- Stay up to date with the latest digital marketing tools, trends, and technologies to continually improve lead generation efforts.
Key Skills & Experience
- Proven experience in digital marketing and lead generation, ideally within a fast-paced environment.
- Proficiency in SEO, SEM, and social media advertising strategies.
- Experience with CRM and marketing automation tools (e.g., HubSpot).
- Strong analytical skills with the ability to interpret data and optimise campaigns for maximum ROI.
- Excellent written and verbal communication skills, with the ability to create compelling content and reports.
- Creative thinker with strong problem-solving abilities and attention to detail.
Desirable
- Experience in B2B lead generation.
- Familiarity with integration and workflow automation tools.
- Knowledge of the latest digital marketing trends and regulatory requirements.
Marketing Executive (Glasgow City) employer: SilverCloud
Contact Detail:
SilverCloud Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive (Glasgow City)
✨Tip Number 1
Familiarise yourself with the latest digital marketing trends and tools. Follow industry leaders on social media, subscribe to relevant newsletters, and participate in webinars to stay updated. This knowledge will not only help you during interviews but also demonstrate your passion for the field.
✨Tip Number 2
Network with professionals in the marketing industry, especially those who work in digital marketing. Attend local events or join online communities where you can connect with others. Building relationships can lead to valuable insights and potential referrals for the Marketing Executive position.
✨Tip Number 3
Prepare to discuss specific campaigns you've worked on in the past. Be ready to share metrics and results that showcase your ability to drive leads and optimise campaigns. This practical experience will set you apart from other candidates.
✨Tip Number 4
Demonstrate your analytical skills by familiarising yourself with tools like Google Analytics and CRM systems. Consider completing a short course or certification to boost your confidence and show your commitment to data-driven marketing strategies.
We think you need these skills to ace Marketing Executive (Glasgow City)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing and lead generation. Use specific examples that demonstrate your proficiency in SEO, SEM, and social media advertising strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the latest trends. Mention how your skills align with the responsibilities outlined in the job description.
Showcase Analytical Skills: In your application, emphasise your analytical skills by providing examples of how you've used data to optimise campaigns in the past. Mention any tools you are familiar with, such as Google Analytics or CRM systems.
Highlight Collaboration Experience: Since the role involves working closely with the Head of Marketing and other teams, include examples of successful collaborations in your application. This will demonstrate your ability to work effectively in a team environment.
How to prepare for a job interview at SilverCloud
✨Showcase Your Digital Marketing Knowledge
Make sure to brush up on the latest digital marketing trends and tools. Be prepared to discuss specific campaigns you've executed, focusing on your role and the results achieved. This will demonstrate your passion and expertise in the field.
✨Prepare for Data-Driven Discussions
Since the role requires strong analytical skills, be ready to talk about how you've used data to optimise campaigns in the past. Bring examples of metrics you've tracked and how they influenced your marketing strategies.
✨Highlight Collaboration Skills
The job involves working closely with the Head of Marketing and other teams. Share experiences where you successfully collaborated on projects, emphasising your communication skills and ability to work in a team environment.
✨Demonstrate Problem-Solving Abilities
Be prepared to discuss challenges you've faced in previous roles and how you overcame them. This could include issues with lead generation or campaign performance. Showing your creative thinking and problem-solving skills will set you apart.
