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For Companies At a Glance
- Tasks: Lead PPC strategy for 40+ brands, driving revenue growth and optimising campaigns.
- Company: Fast-growing tech collective with a mission to empower businesses globally.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact in a dynamic environment while working with cutting-edge technology.
- Qualifications: 5+ years in PPC, strong analytical skills, and experience with major ad platforms.
- Other info: Join a collaborative team focused on innovation and customer success.
The predicted salary is between 36000 - 60000 £ per year.
Location: Birmingham (Hybrid - 2 days per week in office)
Reports to: Group Growth Marketing Lead
About the Role
We’re looking for a PPC Manager to lead paid media strategy across our portfolio of 40+ software and payments brands. This is a high-impact role where you’ll own and evolve how we use PPC to drive revenue growth, improve ROI, and scale campaigns across multiple verticals. You’ll bring strong hands-on expertise across Google Ads, Microsoft Ads, and paid social, paired with a highly analytical mindset. Working closely with our Growth, RevOps, and Marketing teams, you’ll ensure that every pound spent is tied to measurable commercial outcomes.
Key Responsibilities
- Develop and own a group-wide PPC strategy that aligns with brand-specific objectives and growth goals.
- Lead end-to-end campaign management across Google, Bing, LinkedIn, Meta, and other platforms.
- Manage large, multi-brand PPC budgets with accountability for spend efficiency, ROI, and CPL.
- Drive continuous testing, optimisation, and automation, leveraging AI and data-led insights.
- Partner with RevOps to design dashboards connecting paid activity to pipeline, revenue, and LTV.
- Stay ahead of industry shifts and algorithm updates, adapting strategy to generative and AI-driven search trends.
- Collaborate with SEO, content, and product marketing to deliver fully integrated demand generation campaigns.
About You
- 5+ years’ experience in PPC, including 2+ years in a senior or manager-level role.
- Proven track record managing large-scale, multi-brand PPC budgets—ideally in B2B software, SaaS, or payments.
- Deep platform expertise across Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads.
- Highly data-driven, with strong analytical skills and experience working with reporting dashboards.
- Google Ads certification (or equivalent) preferred.
- Commercially minded, curious, adaptable, and collaborative.
Why ClearCourse?
ClearCourse is a fast-growing collective of over 40 leading software and payments companies. We empower over 20,000 customers worldwide through innovative, industry-specific technology and embedded payments solutions. With over 900 employees, we’re united by a shared mission: to help our customers build great businesses. We foster collaboration, innovation, and growth, both for our customers and our people.
PPC Manager in Birmingham employer: Silverbear Ltd.
Contact Detail:
Silverbear Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Manager in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your PPC campaigns and results. This will give you an edge during interviews and demonstrate your hands-on expertise.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their PPC strategies and think about how you can contribute to their growth. Tailor your answers to show you're the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our awesome team at ClearCourse.
We think you need these skills to ace PPC Manager in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the PPC Manager role. Highlight your experience with Google Ads, Microsoft Ads, and any relevant campaigns you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for PPC and how you’ve driven revenue growth in previous roles. Let us know why you’re excited about joining StudySmarter and how you can contribute to our mission.
Showcase Your Analytical Skills: Since this role requires a strong analytical mindset, be sure to include examples of how you've used data to optimise campaigns. We love seeing numbers that demonstrate your impact on ROI and spend efficiency!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at Silverbear Ltd.
✨Know Your PPC Inside Out
Make sure you brush up on your knowledge of Google Ads, Microsoft Ads, and paid social platforms. Be ready to discuss specific campaigns you've managed, the strategies you employed, and the results you achieved. This will show that you have the hands-on expertise they’re looking for.
✨Showcase Your Analytical Skills
Prepare to demonstrate how you've used data to drive decisions in your previous roles. Bring examples of dashboards you've created or insights you've derived from data analysis. This will highlight your analytical mindset and ability to tie spend to measurable outcomes.
✨Stay Ahead of Industry Trends
Familiarise yourself with the latest trends in PPC, especially around AI and algorithm updates. Being able to discuss how these changes impact strategy will show that you're proactive and adaptable, which is crucial for this role.
✨Collaborate and Communicate
Think about how you've worked with other teams, like SEO and content marketing, to create integrated campaigns. Be ready to share examples of successful collaborations and how they contributed to overall business goals. This will demonstrate your ability to work cross-functionally.
